Partner Case Study | Intcomex

Many conferences leave attendees feeling overwhelmed as they juggle paper agendas, instantly forget names, and struggle to recall what exactly happened in meetings. Important conversations often get lost in the shuffle, letting opportunities slip through the cracks.

Intcomex, an organization with operations across Latin America and the Caribbean, wanted to change all of that. Known for supporting a broad ecosystem of partners and customers across sectors, from cloud services to physical infrastructure, the company has earned a reputation for weaving data and intelligence into every layer of its operations.

In partnership with Microsoft and Inovait––a specialized AI and Cloud Solution Provider–– Intcomex set out to bring that same intelligence to their flagship customer event. Instead of the standard event experience, Intcomex envisioned one where AI-driven, real-time insights empowered attendees to make the most of every session, meeting, and interaction.

Reinventing the event experience

“Most people leave events with just a bag of papers and no real recollection of what they did,” said Camilo Ballen, Cloud Sales Director for Latin America at Intcomex.

For Intcomex, that fragmentation was creating pain points across the board. Attendees missed opportunities for valuable conversations simply because they didn’t know what was happening at any given time—or how to prioritize their attention. Booth staff, on the other hand, often had only a name and a badge to go on when greeting someone, without any background information that could help them convert or close a deal. Even with pre-event registration and digital agendas, there was no unified view of who had engaged with what, when or what content was sparking genuine interest. For a company that is known for being deeply data-driven, this lack of continuity between the digital and physical experience at their own events felt like a major miss.

Intcomex wanted more than passive tracking or post-event reports, however. They envisioned a way to dynamically guide attendees in real time, enrich their conversations with intelligent context, and provide business insights that carried well beyond the final keynote. The goal wasn’t just to create a better event. It was to have a smarter, more connected experience that served both the customer and the business.

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