By Ann Choi, General Manager, Microsoft Commercial Cloud and Solution Areas
For Frontier Firms, every customer engagement is an opportunity to drive transformation. Each interaction creates space to unlock innovation, accelerate outcomes, and deliver lasting value.
We’re entering an era where intelligence is becoming an on-demand utility. Just as the cloud transformed access to computing power, AI is now embedded into the flow of work. Customers expect insight and action in real time. They want faster results, stronger security, and continuous innovation. Meeting those expectations requires more than people alone; it requires an ecosystem that can scale intelligence and deliver outcomes with speed and precision.
Microsoft partners are at the center of that transformation. You are the architect of change, realizing customer ambition with a full stack of technology. Through the Microsoft AI Cloud Partner Program, you have access to the technology, skilling, and go-to-market resources that make this transformation achievable. Together, we’re enabling every organization to operate with greater intelligence and agility than ever before.
The journey to Frontier transformation
AI transformation doesn’t happen in a single project. It’s a sustained journey that moves customers from pilots to full-scale adoption and long-term value. This is what we call always-on selling, where every engagement builds trust, adoption, and expansion.
We’ve seen the impact of this approach firsthand at Microsoft. By embedding Copilot into daily workflows, our own Customer Zero experience increased revenue per seller by 9.4 percent and boosted deal closures by 20 percent.
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