As another commenter says above, this is just one more example of some middle-level project manager trying to justify his/her existence by shuffling around menus and shortcuts. Want to imitate a creative company like Apple? This is not the way.
I can't tell if you are actually stupid enough believe this kind of moronic disruption to people's lives counts as creativity, or if - what is more likely - you don't give a **bleep** about improving the product but just want to check a box proving compliance with some internal bureaucratic directive like "make Word more accessible" and to hell with the collateral damage or the fact that it didn't even really improve accessibility. Who cares provided you checked your box, right?
This is why large corporations need customer advocates. Someone figured out a while back that internal incentive structures within in large organizations often have little or nothing to do with serving customers. Linda Cicero could be a poster child of the mentality the customer advocate role was intended to remedy, i.e. someone who only thinks about scoring points within the organization and who deep down does not give a flying f****k about customers.
Last time I got one of your annoying little fascist popup menus announcing an unsolicited change you were pushing it was for Ctrl-Shift-C & Ctrl-Shift-V which I use very, very extensively to copy and paste formatting. You assigned those shortcuts to something else, and I spent the better part of a morning trying to figure out how to write a macro that called the correct handling routine to override the new functionality. Thanks for wasting my time with that little science project. If there were any justice in the universe, we could sabotage Linda Ciscero's work day to give her a taste of the harm she has inflicted on hapless customers, but alas, we can't, and she knows we can't, so we don't matter. Her entire focus is just trying to please someone who does matter to her, i.e. the knucklehead manager whom she reports to. We customers do not exist for either one of them.
MEMO to Microsoft (as if you cared): Shuffling menus and shortcuts around is NOT CREATIVITY, you numbskulls.