I think at its kernel (heh) it comes down to professionals on the smaller business end, the contractors, the subject matter experts, the people who see an ability to make themselves more marketable and, honestly, take some of the load off because we are the ones moving things along in our organizations. People like me, and my wife, who works in healthcare and owns her own business. We don’t have people like us at our levels to shuffle off critical tasks and we need tools to make the minutia a little easier to handle on top of the million other things leadership does to the top performers. I like to think that people like me, with skillsets that are not bound solely by the organization’s technology, actively look for useful tools that will free us up to address real problems. I felt like Microsoft was on the edge of changing the world with this tool. But $…