The Future Is Green – And It’s Happening Faster Than You Think
We’re living through the biggest technology transformation since the dawn of the internet—and it’s being driven by sustainability. Surprising fact: Renewable energy is now the cheapest source of new power generation in over two-thirds of the world. https://www.iea.org/reports/renewables-2023. In fact, global clean energy investment hit $1.8 trillion in 2023, outpacing fossil fuels for the first time in history. https://www.unep.org/resources/report/global-investment-renewable-energy-2023. Building the Future Together — And It’s Greener Than Ever 1. A Turning Point in History The world is experiencing one of the most significant technological transformations since the dawn of the internet. This shift—driven by sustainability—is not a distant aspiration but a rapidly accelerating reality. In 2023, global spending on renewable energy surpassed investment in fossil fuels for the first time. Clean energy is now cheaper than coal or gas in most regions, signaling a new era of economic and environmental alignment. 2. Innovation Driving the Green Revolution Breakthroughs are reshaping how industries produce, store, and consume energy: AI-Powered Energy Grids — Intelligent systems reduce waste by up to 30% while ensuring stability across national power networks. Circular Hardware Design — Devices are designed for repairability, reuse, and material recovery, redefining “end of life” as “start of next life.” Cloud as a Sustainability Engine — Cloud-based platforms simulate and optimize resource use, enabling smarter, leaner operations. 3. Microsoft’s Climate Commitments As a leader in corporate sustainability, Microsoft has pledged to: Become carbon negative by 2030. Remove all historical carbon emissions by 2050. These targets reflect the company’s belief that profitability and environmental stewardship are inseparable in the 21st century. 4. A Collective Opportunity Experts agree that this movement is bigger than any one organization. Scientists, engineers, policymakers, and everyday citizens each have a role in building a greener, more resilient world. The focus is not just on technological capability, but also on fostering a mindset where progress and responsibility go hand in hand. 5. The Road Ahead The path to a sustainable future will be shaped by: Shared Innovation — Ideas exchanged across borders and industries. Challenging Conventions — Rethinking what’s possible in energy, manufacturing, and urban development. Bold Experimentation — Pilots, prototypes, and proof-of-concept projects that scale globally. 6. Call to Action The message is clear: the future is coming quickly, and its shape depends on today’s actions. As one sustainability advocate put it: “The future is coming fast—and it’s ours to shape.” Now is the time to share ideas, inspire collaboration, and turn ambition into measurable impact. Somewhere, someone is working on the missing piece of the puzzle—your idea might be what makes it whole. 💬 Drop your thoughts below. Together, we can turn ambition into action.Carbon Negative by 2030: Microsoft’s Bold Commitment and Progress
In an era when climate change poses an existential threat, Microsoft has set a pioneering example with its ambitious goal of becoming carbon-negative by 2030. This commitment underscores the company’s dedication to sustainability and sets a benchmark for the tech industry. Let’s delve into the key milestones, the impact on the tech sector, and why this initiative is a game-changer. The Bold Commitment In January 2020, Microsoft announced its plan to be carbon-negative by 2030. This means the company aims to remove more carbon from the atmosphere than it emits. By 2050, Microsoft also pledges to remove all the carbon it has emitted since its founding in 1975. This bold commitment is part of a broader sustainability strategy that includes reducing carbon emissions, investing in renewable energy, and innovating in carbon removal technologies. Key Milestones and Progress https://www.bing.com/ck/a?!&&p=68be6341e4672ef3245a5e0fad4ecb0f7faf7ee186d5616d2ece8e05da116944JmltdHM9MTczNDM5MzYwMA&ptn=3&ver=2&hsh=4&fclid=0a22f8c1-6c7b-681e-0086-ed856d0669c6&psq=Carbon+Fee+Implementation%3a+Microsoft+has+implemented+an+internal+carbon+fee+since+2012&u=a1aHR0cHM6Ly9ibG9ncy5taWNyb3NvZnQuY29tL2dyZWVuLzIwMTUvMDQvMTYvbWljcm9zb2Z0cy1jYXJib24tZmVlLTMteWVhcnMtbGF0ZXIvIzp-OnRleHQ9QmFjayUyMGluJTIwSnVseSUyMG9mJTIwMjAxMiUyQyUyMHdlJTIwbWFkZSUyMGEsY29zdCUyMG9mJTIwcmVkdWNpbmclMjBhbmQlMjBvZmZzZXR0aW5nJTIwb3VyJTIwY2FyYm9uJTIwZW1pc3Npb25zLg&ntb=1: Microsoft has implemented an internal carbon fee since 2012, which is instrumental in driving sustainability initiatives across the company. This fee is charged to business units based on their carbon emissions, incentivizing them to reduce their carbon footprint. https://www.bing.com/ck/a?!&&p=e28100474654b88287793c18784ea0a7dab416e62199c406c4e3f84135f359c3JmltdHM9MTczNDM5MzYwMA&ptn=3&ver=2&hsh=4&fclid=0a22f8c1-6c7b-681e-0086-ed856d0669c6&psq=Renewable+Energy+Investments%3a+By+2025%2c+Microsoft+aims+to+power+its+data+centers+and+operations+with+100%25+renewable+energy.+As+of+2023%2c+the+company+has+already+achieved+70%25+renewable+energy+usage.&u=a1aHR0cHM6Ly9ibG9ncy5taWNyb3NvZnQuY29tL29uLXRoZS1pc3N1ZXMvMjAyNC8wNS8xNS9taWNyb3NvZnQtZW52aXJvbm1lbnRhbC1zdXN0YWluYWJpbGl0eS1yZXBvcnQtMjAyNC8&ntb=1: By 2025, Microsoft aims to power its data centers and operations with 100% renewable energy. As of 2023, the company has already achieved 70% renewable energy usage. https://www.bing.com/ck/a?!&&p=6202bd919597a933ac97a0a337033233a017cd9c96facc58955ae5264f86c5cfJmltdHM9MTczNDM5MzYwMA&ptn=3&ver=2&hsh=4&fclid=0a22f8c1-6c7b-681e-0086-ed856d0669c6&psq=Carbon+Removal+Technologies%3a+Microsoft+invests+in+innovative+carbon+removal+technologies&u=a1aHR0cHM6Ly93d3cubWljcm9zb2Z0LmNvbS9lbi11cy9jb3Jwb3JhdGUtcmVzcG9uc2liaWxpdHkvc3VzdGFpbmFiaWxpdHkvY2FyYm9uLXJlbW92YWwtcHJvZ3JhbT9tc29ja2lkPTBhMjJmOGMxNmM3YjY4MWUwMDg2ZWQ4NTZkMDY2OWM2&ntb=1: Microsoft invests in innovative carbon removal technologies, such as direct air capture and reforestation projects. https://www.bing.com/ck/a?!&&p=5f8fc9d61d0c73244039ba28f85103c5fe668fb7f58b4d81bef6f4ff23071ccbJmltdHM9MTczNDM5MzYwMA&ptn=3&ver=2&hsh=4&fclid=0a22f8c1-6c7b-681e-0086-ed856d0669c6&psq=Carbon+Removal+Technologies%3a+Microsoft+invests+in+innovative+carbon+removal+technologies&u=a1aHR0cHM6Ly9maW5hbmNlLnlhaG9vLmNvbS9uZXdzL21pY3Jvc29mdC1pbnZlc3QtMS1iaWxsaW9uLWNhcmJvbi0xNzMwNDQ0NjAuaHRtbCM6fjp0ZXh0PSUyOEJsb29tYmVyZyUyOSUyMC0tJTIwTWljcm9zb2Z0JTIwQ29ycC4lMjB1bnZlaWxlZCUyMHBsYW5zJTIwdG8lMjBpbnZlc3QsY2FyYm9uJTIwYXJlbiVFMiU4MCU5OXQlMjBlbm91Z2glMjB0byUyMHByZXZlbnQlMjBjYXRhc3Ryb3BoaWMlMjBjbGltYXRlJTIwY2hhbmdlLg&ntb=1 to its Climate Innovation Fund to accelerate the development of these technologies. https://www.bing.com/ck/a?!&&p=5752901e0b84db82e45218b05b052f042107ecb5f1d7cdab3324a8201385ad31JmltdHM9MTczNDM5MzYwMA&ptn=3&ver=2&hsh=4&fclid=0a22f8c1-6c7b-681e-0086-ed856d0669c6&psq=Sustainable+Data+Centers%3a+Microsoft%e2%80%99s+data+centers+are+becoming+more+energy-efficient+and+sustainable&u=a1aHR0cHM6Ly93d3cubWljcm9zb2Z0LmNvbS9lbi11cy9taWNyb3NvZnQtY2xvdWQvYmxvZy8yMDI0LzA3LzI1L3N1c3RhaW5hYmxlLWJ5LWRlc2lnbi10cmFuc2Zvcm1pbmctZGF0YWNlbnRlci13YXRlci1lZmZpY2llbmN5Lz9tc29ja2lkPTBhMjJmOGMxNmM3YjY4MWUwMDg2ZWQ4NTZkMDY2OWM2&ntb=1: Microsoft’s data centers are becoming more energy-efficient and sustainable. The company is exploring using hydrogen fuel cells and other green technologies to power its data centers. https://www.bing.com/ck/a?!&&p=22a2e430da0315cce80a471ffce2c5cf382341a16993a8878c072a415f055182JmltdHM9MTczNDM5MzYwMA&ptn=3&ver=2&hsh=4&fclid=0a22f8c1-6c7b-681e-0086-ed856d0669c6&psq=Transparency+and+Accountability%3a+Microsoft+publishes+an+annual+Environmental+Sustainability&u=a1aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj01QlEyUkU5a3F2QQ&ntb=1: Microsoft publishes an annual Environmental Sustainability Report detailing its progress and challenges. This transparency ensures accountability and encourages other companies to follow suit. Impact on the Tech Industry Microsoft’s commitment to becoming carbon-negative has far-reaching implications for the tech industry. It sets a precedent for other tech giants to adopt similar sustainability goals. The company’s investments in renewable energy and carbon removal technologies drive innovation and make these solutions more accessible and affordable for other businesses. Moreover, Microsoft’s sustainability initiatives are influencing its supply chain and partners. By requiring suppliers to report their carbon emissions and set reduction targets, Microsoft fosters a culture of sustainability throughout the tech ecosystem. Inspiring a Sustainable Future Microsoft’s journey towards becoming carbon-negative is not just about reducing its carbon footprint. It’s about inspiring a global movement towards sustainability. The company’s initiatives demonstrate that achieving economic growth while prioritizing the planet is possible. By adopting sustainable practices, businesses can contribute to a healthier environment and a more resilient economy. As a Microsoft partner in sustainability, myHerb is proud to support and promote these initiatives. Together, we can drive meaningful change and inspire others to join the fight against climate change. Let’s embrace sustainability and work towards a greener, more sustainable future. Here are some valuable resources on sustainability, technology, and business: https://www.forbes.com/councils/forbestechcouncil/2023/08/25/20-tech-focused-business-practices-that-promote-better-sustainability/: Offers insights on tech-focused business practices that promote sustainability, such as moving to the cloud, adopting extended producer responsibility, and establishing refurbish and repair programs. https://www.sustainablebusinesstoolkit.com/sustainable-technology/: Provides a comprehensive guide on integrating sustainable technologies to reduce environmental impacts, improve efficiency, and ensure a sustainable future for businesses. https://www.bcg.com/publications/2021/how-technology-helps-sustainability-initiatives: Explores how technology helps sustainability initiatives succeed and why management teams should utilize digital thinking to meet their goals.A Visual Guide: To Sustainable Software Engineering
Are you new to green computing? Do you want to learn more about sustainable software engineering? This visual guide can help you explore the principles of sustainable software engineering and learn more about the sustainability goals at Microsoft! See: https://aka.ms/visual-greentechThe Greening of IT
There is change brewing in the air, quite literally. For the first time in human history, the Keeling Curve, which measures atmospheric carbon dioxide, reached 420 parts per million (ppm). This unfortunate news, combined with the undeniable increase in severe weather events and ongoing IPCC warnings, has led to a metaphorical change in the air. As a result, many stakeholders, from front-line workers to knowledge workers to the board and customers, are discussing sustainability. One of the critical tenants of lowering your company's carbon impact is operational reductions. This means that every business unit must investigate its contributions to the company's overall operational reduction of carbon, identify climate risks, and the impact of the business on the environment. In the age where 'every company is a software company,' the stakes couldn't be higher for an IT organization working to modernize and digitize the business. Running a technology stack means using energy. As a result, technology could create an outsized carbon impact when renewable energy is unavailable due to its energy intensity nature. When it comes to IT's opportunity to lower carbon reductions, the story includes much more than renewable energy and will involve both IT and business stakeholders. There is a trend emerging around greening IT operations, or Green IT. This trend weaves in and out of Digital Transformation and should be a familiar journey to IT Professionals. However, before jumping in, it's essential to recognize that the journey is never as linear as Point A to Point B. Your company might go along this path in several ways, in parallel. The path looks like the Digital Transformation journey, but along the way, there are opportunities for IT to impact sustainability. Check out the green dots on the diagram below and let’s dive in! Table Stakes: Migrating to the Cloud There are several benefits to moving to the cloud: costs, the scale, the geographic reach, but did you know that sustainability is one of the reasons? The cloud has two main benefits regarding sustainability: carbon reductions and energy efficiency. In 2018, Microsoft published a study called The carbon benefits of cloud computing. Per the study, The results show that the Microsoft Cloud is between 22 and 93 percent more energy efficient than traditional enterprise datacenters, depending on the specific comparison being made. When taking into account our renewable energy purchases, the Microsoft Cloud is between 72 and 98 percent more carbon efficient. You might think that Microsoft's renewable energy purchases account for these savings. That is part of it, but there are three more reasons cited in the study: IT operational efficiency, IT equipment efficiency, and Datacenter infrastructure efficiency. The efficiencies of a hyper-scale cloud, like Azure, lower the inefficiencies of on-premises carbon and energy-intensive workloads. I often talk with companies that miss how much Scope 3 goes into datacenter operations, including equipment manufacturing, procurement, and disposition. To learn more about how we think about this, check out our other study, A new approach for Scope 3 emissions transparency. In other words, the starting point for IT's sustainability journey could be the simple act of a cloud migration. Once migrated, a company can view its Azure-related emissions with the Carbon Emissions Impact Dashboard. Taking advantage of cloud infrastructure: Modernization and Refactoring Most of my career was spent in IT, supporting traditional 3-tier applications: a front-end client, an application in the middle, and a back-end database. After migrating these workloads to the cloud, this classic infrastructure-heavy design can hinder scale, growth, manageability, and impact sustainability. The cloud allows IT to take advantage of its efficiency to run efficient platforms. For example, running a whole operating system and infrastructure for a SQL server is more carbon-intensive than running SQL PaaS, or running a container/logic job is more efficient than a dedicated or shared server. Map out your application architectures and consider how to modernize your infrastructure with newly available cloud technologies. This refactoring of applications can have other benefits, too, like allowing for a faster development cycle and application resiliency. For more ideas, check out these more infrastructure-focused reads over on the Sustainable Software blog: :leaf_fluttering_in_wind:How Azure.com uses Serverless Functions for Consumption-based utilization and reduced always-on electric footprint :leaf_fluttering_in_wind:Tuning Servers for Energy Savings :leaf_fluttering_in_wind:Adopting Azure serverless architectures to help reduce CO2 emissions – Part 1 :leaf_fluttering_in_wind:Adopting Azure serverless architectures to help reduce CO2 emissions - Part 2 Running a well-governed environment with operational efficiency I remember running a wildly inefficient ERP system on-premises a few years ago. There were several environments for the 3-tier application and supporting functions across Sandbox, Dev, QA, Support, Production, and Disaster Recovery. While much of it was virtualized, workloads were often left online and in various states of development, requiring constant ongoing management. Here, creating new governance models based on the Well-Architected Framework can help drive secure and cost-efficient implementations but drive sustainability as well! Once your company has a well-governed IT environment, layering on operational excellence is key, which becomes more manageable with DevOps. The DevOps concepts to Plan, Develop, and Deliver environments bring resiliency to your deployments, but Operations can drive sustainability improvements. Intelligent management of cloud workloads drives efficiency so that you only operate what you need to when you need to. So when you hear people proclaim that DevOps saves them time and money, sustainability is one of the benefits, too! For example, monitoring usage and scripting shutdowns during resource inactivity saves an administrator management time and eliminates that resource's compute energy, lowering the carbon footprint. Developing with sustainability in mind: Sustainable Software Development Besides the infrastructure and operational efficiency, the cloud allows developers to contribute to improving sustainability. Code and applications should run efficiently as possible. Developers should start with the principles of Sustainable Software Engineering to understand how to design code against common environmental principles. This fundamental understanding will help developers make better design decisions. Once developed, the software can be checked against standards, like the Green Software Foundation's Software Carbon Intensity (SCI). Per the documentation: The Software Carbon Intensity (SCI) Specification defines a methodology for calculating the rate of carbon emissions for a software system. The purpose is to help users and developers make informed choices about which tools, approaches, architectures, and services they use in the future. This work doesn't only extend to developers but also to practitioners of Data and AI. There is much written on this topic by Microsoft Research, including this new study on measuring the carbon intensity of AI in cloud instances. Bringing it all together As your company and its business units start tackling sustainability and carbon emissions, they will inevitably come knocking on IT's door, mainly because 'every company is a software company.' Technology is fundamental for the business and needs to be examined for its impact. Whether you are an IT Manager considering a move to the cloud, an IT engineer looking to refactor and optimize application architectures, an Infrastructure engineer building technology governance processes, a developer creating applications, or even a one-person IT shop, YOU can impact sustainability. Bring together your IT team and business unit stakeholders to discuss the journey. Build on the research and resources throughout this article to help inform your approach. Then, carefully consider each area where you can gain efficiency. At best, this helps meet your company's sustainability goals and lowers your impact. At worst, you come away with more efficiency and resilience in your technology stack. Gather your stakeholders and get planning!Charting the path towards sustainable AI with Azure Machine Learning resource metrics
Today, we are announcing a new set of resource metrics available in Azure Machine Learning to help customers understand the computational and energetic costs of their AI workloads across the machine learning lifecycle.
