Discover new ways to innovate—read the State of the Partner Ecosystem blog
The AI industry has rapidly moved from experimentation to production, and Microsoft partners play a critical role in helping organizations deploy AI responsibly and at scale. Today’s customers expect secure, governed, outcome-driven solutions from their providers. To support the partner ecosystem, Microsoft invests in offerings like incentives, skilling, and go-to-market resources, so partners can continue to innovate and grow. Microsoft also tracks emerging AI trends and insights—synthesizing them to keep you informed and pointing you toward program offerings you can use to capture market opportunity. Explore the State of the Partner Ecosystem blog to learn about the latest AI developments and the investments Microsoft makes to empower partners to lead the way in Frontier Transformation. Visit the blogComing soon: the 2026 Microsoft Partner of the Year Awards
It's almost that time of year again: the Microsoft Partner of the Year Awards are quickly approaching. These awards recognize the exceptional work partners deliver across solution areas, industries, and regions. And they celebrate the many ways our partners are driving Frontier Transformation––turning AI ambition into high-impact business outcomes for customers. Winning an award is a meaningful achievement that highlights the transformative influence partners like you have on customers around the world. Nominations open on June 1 and close on July 7. The winners will be announced on November 11, just in time to celebrate Microsoft Ignite 2026. Learn more about the awards at the link, start preparing your organization’s submissions, and be on the lookout for more details coming in mid-May. Learn more about the Partner of the Year AwardsAct now: Unlock cloud security growth to drive stronger customer outcomes
When it comes to accelerating migration and modernization, security is no longer an add‑on for customers—it’s a baseline expectation. By embedding security earlier, you can deliver a built-in security approach, making it possible to drive more seamless adoption and stronger customer outcomes from day one. Microsoft is offering two initiatives to empower you to lead with security. Complete the Cloud Security Envisioning Workshop before June 30 to sharpen your approach and engage customers earlier in their cloud journey. After June 30, access requirements for the workshop may change, so review the latest specialization guidance before planning your next actions. Attain the Cloud Security specialization to unlock continued access to the workshop and strengthen your ability to lead secure cloud transformations. Get started by reviewing the Cloud Security specialization requirements, then assess your progress in Partner Center and collaborate with your Partner Development Manager to accelerate readiness and streamline the process. For additional guidance, go to Partner Concierge or join the Azure Migrate and Modernize Partner Forum. Drive stronger outcomes, starting at the foundation of every cloud engagement: security. Get started by acting now: Learn about the Cloud Security Envisioning Workshop. Explore and attain the Cloud Security specialization.Turn upcoming virtualization licensing changes into a growth opportunity
Seize the market shift driven by recent virtualization licensing changes by accelerating the move from Service Provider License Agreement (SPLA)-based licensing to a Cloud Solution Provider (CSP) model. Although these changes won't take full effect until 2027, planning now gives you more time to evaluate the right transition path, protect customer relationships, and build stronger long-term business relationships. By removing legacy cost constraints, you can drive growth across Azure-native, hybrid, and AI-ready solutions. The Microsoft Datacenter Optimization (DCO) initiative empowers you to move beyond legacy SPLA-based operations and build a stronger business so you can protect margins, modernize customer environments, and grow new revenue. Learn more by checking out the Microsoft Hybrid Cloud Partners Podcast (or watching below) and visiting the DCO page.Incentive guidance and activation at your fingertips: Explore the new digital incentives guide
Now delivered through an online experience on the Microsoft partner website, the Microsoft Commercial Partner Incentives Guide gives you clear navigation, direct paths to engagement, and faster access to the most up-to-date guidance—all in one place. Now, you can: Search incentives by category to find opportunities that align with your go-to-market priorities. Quickly confirm eligibility to make informed decisions about where to invest time and effort. Act swiftly on opportunities with live links that connect you to the next action. Explore the new digital incentives guide experience and share your feedback as we continue to evolve it. Explore the incentives guide
Ep 36 | Why Public Policy Is Now a Growth Lever for Microsoft Partners
Why Public Policy Is Now a Growth Lever for Microsoft Partners Public policy is often treated as something distant, an abstract concern handled by large enterprises, lobbyists, or government affairs teams. But for Microsoft partners, especially small and mid-sized businesses (SMBs), that assumption is becoming increasingly risky. From data privacy and cybersecurity to AI regulation, broadband access, and energy infrastructure, public policy decisions are rapidly redefining how partners operate, how customers buy, and how innovation scales. In a recent episode of IAMCP Profiles in Partnership, leaders from Microsoft’s U.S. Government Affairs team and the Voices for Innovation (VFI) community emphasized why immediate policy awareness is essential—and how partners can transform it into a strategic advantage. The key message is clear: engaging with public policy is now a critical growth strategy for Microsoft partners, not a distant or background concern. Listen to full episode here! Public Policy’s Direct Impact on Partner Growth Technology policy influences nearly every dimension of the partner business model. Laws and regulations affect how data is stored and accessed, how AI is deployed responsibly, how cybersecurity risks are managed, and even which communities can reliably access cloud-based services. Government investment helped create the internet through early research and development funding. More recently, public policy played a critical role in expanding broadband infrastructure, enabling remote work, telehealth, and digital education—capabilities that partners now rely on daily. For Microsoft partners, these policies don’t just affect innovation in theory. They directly influence customer demand, compliance obligations, liability exposure, and service opportunities. When partners understand where policy is heading, they are better positioned to guide customers proactively rather than react after regulations take effect. Voices for Innovation: Policy Education Built for Partners Microsoft created Voices for Innovation to equip partners with clear, practical insight into technology policy discussions and to help them engage in policy matters that affect their businesses. Instead of expecting partners to become policy experts overnight, VFI begins with essential education to empower partners in these discussions. Through weekly executive briefings, webinars, newsletters, and policy updates, VFI delivers targeted information to help partners quickly grasp the business impact of key issues. Partners gain tailored updates on topics such as data privacy, cloud regulation, AI governance, cybersecurity, and energy and infrastructure investment, enabling them to make more informed decisions. Crucially, VFI offers partners flexibility to get involved at their chosen pace. Whether partners just want straightforward updates or prefer to participate more actively, by joining briefings, attending summits, or contributing feedback, they gain opportunities to influence outcomes and strengthen business positioning through policy engagement. Why SMB Partners Have More Influence Than They Realize A recurring theme throughout the conversation was the underestimated influence of SMBs. While large enterprises often dominate headlines, local and regional technology partners carry significant credibility with policymakers. Small and mid-sized businesses create jobs, support local economies, and serve constituents directly. Elected officials regularly seek their input when evaluating legislation that could impact economic growth in their districts. By participating in VFI, SMB partners gain the context and confidence to speak clearly about how policy decisions affect their customers and communities. That insight doesn’t just help policymakers; it also differentiates partners in the marketplace by positioning them as informed, trusted advisors. Data Privacy and the Cost of Fragmented Regulation Data privacy offers a compelling example of why urgent policy engagement matters. With hundreds of privacy bills proposed across U.S. states, the threat of fragmented regulation is immediate. Large technology companies may have the resources to navigate dozens of compliance frameworks, but SMBs often do not. Partner input at the state level has already helped improve privacy legislation by highlighting unintended consequences—especially in sectors like healthcare and clinical research. Those efforts also created momentum for federal-level discussions, where a unified national approach could significantly reduce complexity and risk for partners and customers alike. For Microsoft partners, understanding privacy policy trends enables more strategic conversations about data management, security, and compliance; turning regulation into an opportunity rather than a burden. AI Policy, Innovation, and Global Competition Artificial intelligence represents another area where policy decisions are accelerating rapidly. AI is a global race, and sensible regulation is urgently needed to ensure innovation remains both competitive and trustworthy. Policymakers face pressure to move quickly, yet poorly designed rules can slow adoption or create unnecessary barriers, particularly for SMBs. States have begun stepping in where federal action has lagged, but long-term stability depends on thoughtful national frameworks. For partners, AI policy is not just about compliance. It affects workforce readiness, customer trust, cloud adoption, and long-term investment decisions. Partners who stay informed can help customers adopt AI responsibly while navigating emerging requirements with confidence. Infrastructure, Energy, and the Foundations of AI AI growth also urgently depends on physical infrastructure, especially energy. Rising electricity demand from cloud computing, electrification, and AI workloads is exposing long-standing weaknesses in the power grid that require immediate attention. Modernizing infrastructure requires coordination between federal, state, and local governments, as well as responsible participation from private companies. Microsoft’s Community First AI Infrastructure and Elevate initiatives reflect a broader approach: investing in communities, expanding skills, and ensuring AI growth benefits both urban and rural regions. For partners, these initiatives signal where future opportunities will emerge, particularly in skilling, cloud services, and community-based technology projects. Cybersecurity as a Shared Responsibility Cybersecurity sits at the intersection of policy, technology, and trust, with attacks now targeting hospitals, utilities, elections, and public institutions. As threats increase in frequency and scale, cybersecurity has become an urgent matter of national infrastructure rather than a purely commercial concern. Policy discussions increasingly focus on information sharing, coordinated response, and workforce development. For Microsoft partners, this creates a significant opportunity to provide leadership. helping customers understand risks, adopt best practices, and prepare for incidents. Rather than reacting to breaches, partners who engage in cybersecurity policy discussions can position themselves as proactive defenders of customer trust. Turning Awareness Into Advantage The key message: Preparedness matters more than politics. Public policy will shape the Microsoft ecosystem, regardless of partner involvement. Voices for Innovation exists to reduce complexity, translate policy into practical insight, and give partners a seat at the table before decisions are finalized. By staying informed and choosing when to engage, partners can protect their businesses, guide customers more effectively, and influence the future of the technology landscape they depend on. Want to go deeper? Listen to the full episode of IAMCP Profiles in Partnership on demand to hear firsthand how Microsoft partners are turning policy insight into real-world impact. Connect and Grow with IAMCP For those looking to accelerate their partnership journey, consider joining IAMCP, the International Association of Microsoft Channel Partners. It's a global community where partners help each other grow, find new opportunities, and access exclusive resources. To learn more, visit www.iamcp.org.Do your deep customer support capabilities set you apart?
Announced at Microsoft Ignite, the Solutions Partner designation for Support Services publicly recognizes and rewards partners with the capabilities required to deliver a quality support experience to customers. The designation highlights your proven support capabilities and differentiates you in the market. It also unlocks valuable incentives including performance-based cost savings and enhanced support, both of which will be available through the upcoming Microsoft Unified for Partners offer coming later in 2026. Don't miss this opportunity to stand out and further develop your support capabilities. Start the eligibility assessment process today for a chance to earn a 5% discount on your next Microsoft Premier Support for Partners (PSfP) contract renewal. Learn more about the designation nowICYMI : Behind the Build with RSA: Identity Resilience in the Age of AI
Behind the Build is an ongoing series spotlighting standout Microsoft partner collaborations. Each edition dives into the technical and strategic decisions that shape real-world integrations—highlighting engineering excellence, innovation, and the shared customer value created through partnership. RSA and Microsoft share a long, multiyear partnership shaped not by a single product or integration, but by shared customers grappling with some of today’s most complex security challenges, from cloud migration and identity sprawl to AI-driven threats. In this Behind the Build blog, we feature Dave Taku, RSA’s Vice President of Product Management and User Experience, to dive deeper into how that collaboration works at a technical level, how RSA and Microsoft engineers partner to solve real customer problems, and how recent work spanning Microsoft Entra, Microsoft Sentinel, and AI-driven security capabilities is shaping what comes next. Meet Dave Taku Dave Taku has spent nearly 25 years in cybersecurity, working across domains such as telecommunications and network security. But most of that time has been focused squarely on identity in areas like authentication, access management, governance and lifecycle, in particular. He’s been with RSA for two decades. continue reading here Be sure to click "follow" in the right side of the banner to get notifications of new publications from the Microsoft App Assure blog!ICYMI | How Microsoft is empowering Frontier Transformation with Intelligence + Trust
At Microsoft Ignite in November, we introduced Frontier Transformation — a holistic reimagining of business aligning AI with human ambition to help organizations achieve their highest aspirations and growth potential. While AI Transformation centered on efficiency and productivity, Frontier Transformation challenges us to do more for humanity by democratizing intelligence to unlock creativity and innovation for organizations and people around the world. Across industries, our customers are leading the way to becoming Frontier; sharing three common traits anchored in a foundation of Intelligence + Trust. AI in the flow of human ambition, putting Copilots and agents directly in the tools people use; and ubiquitous innovation, empowering the maker in every role. These capabilities are served through Microsoft’s new intelligence layer: Work IQ, which understands how people work; Fabric IQ, which provides a trusted semantic layer for reasoning over an organization’s data; and Foundry IQ, the world’s leading AI app server powering safe, scalable agent experiences. Together, these capabilities put the “I” back in AI by grounding Copilots and agents in an organization’s own data, logic and workflows to fully understand operations and drive decisions that matter most. The third trait is observability at every layer of the stack; ensuring trust, safety and reliable outcomes. As the control plane to observe, govern and secure all AI artifacts, Agent 365 provides a unified view of every AI agent running in an organization’s environment — whether built on Microsoft’s platforms or others. Continue reading herePartner Blog | New partner benefits are coming: Plan now to maximize value.
The Microsoft AI Cloud Partner Program gives partners a strong foundation to build, market, and scale solutions for the next wave of cloud and AI innovation. No matter your size or focus area, the program is designed to enable growth by connecting technology, resources, and support in ways that reflect how partners operate and deliver value to customers. The scale and maturity of our partner ecosystem, paired with a deeply embedded co-sell and services model across both small and medium-sized businesses (SMBs) and enterprise motions, is a key part of what makes this program unique. Partner benefits packages play a central role in that value. They bring together discounted licenses, Azure credits, and personalized support at a fraction of retail value, enabling partners to innovate faster, reduce costs, and scale customer solutions more efficiently. Each package includes bundled offerings of licenses, one-to-one program and technical consultations, and go-to-market resources that are designed for partners to drive profitability across the full customer lifecycle––not just at the point of sale. At Microsoft Ignite, we announced expanded package offerings designed to deliver even more value for your business. Updates include additional security benefits, a new AI-powered Partner Marketing Center to drive demand, and added Microsoft 365 Copilot licenses, including Microsoft Dragon Copilot. With these enhancements arriving in February, now is a good time to purchase or renew the package that best aligns to your organization’s needs. Continue reading here Be sure to follow the partner benefits board for updates!
