Land Your Offer - Anatomy of Revenue Generating Partner Offer - Part 2 - Copilot Envisioning
In Part 1 we dissected Copilot in 30 — a $0 trial offer for SMB customers. This time the customer is larger, the engagement is funded rather than free, and the anatomy of revenue changes with it. It also lands when Microsoft just introduced the new Copilot — Home, Code and Autopilot, running on usage-based billing and governed through FinOps for AI — which makes a structured envisioning engagement the front door to a much bigger conversation. Most organisations with 300 or more seats already believe Copilot and agents matter. What they lack is a clear picture of where AI will pay off, what it will take to get ready, and how they'll prove it before committing budget. The Frontier Accelerate for Copilot: Envisioning & POC engagement gives you a pre-sales, partner-led answer to all three — funded by Microsoft and sized from a 10-hour readiness sprint to a 280-hour enterprise programme. Package it as a Microsoft Marketplace offer and you have a repeatable front door to every Copilot, Agent 365 and Microsoft 365 E7 opportunity in your territory. Start Here: Why Publishing on Microsoft Marketplace Matters Microsoft Marketplace is Microsoft's partner-focused business platform, designed to help you reach more customers and simplify how you sell. A published offer gives your practice a permanent, discoverable storefront in the place customers and Microsoft sellers already look for Copilot expertise. More importantly, an offer turns your expertise into something repeatable. Define the engagement once — phases, activities, deliverables, sizing — and run it across every qualified customer instead of scoping from scratch. Professional service and managed service offer types are available in Partner Center, so one listing can carry the envisioning engagement, the POC and the ongoing services that follow. The Enterprise Opportunity: Interest Is High, Direction Is Missing The customers for this offer are organisations with at least 300 Office 365 / Microsoft 365 seats — mid-market through to the largest enterprises. They are the customers with the most to gain from Copilot and agents, and the most complexity to work through first: security and governance, tenant and access dependencies, adoption and change, and a credible way to measure value. That gap between ambition and a plan is where partners win. Microsoft is investing in the full Copilot journey in FY27, from envisioning and proof of concept through deployment and adoption — and the envisioning stage is where you shape the roadmap, the scope and the commercial conversation before anyone else does. Why Copilot and Agents Are the Right Place to Start Microsoft 365 Copilot puts AI inside the apps people already use every day — Outlook, Teams, Word, Excel and PowerPoint — so value arrives without a platform change. For larger organisations, that is only the first layer: Agent 365, custom agents built with Copilot Studio, and Microsoft 365 E7 extend Copilot from personal productivity into role-based and process-level automation. The new Copilot adds a third layer. Cowork takes delegated work and returns a finished result; Code lets knowledge workers build apps, dashboards and automations in natural language, hosted on Copilot Managed Runtime; and Autopilot is a persistent agent with its own identity that keeps work moving without a prompt. All three run on usage-based billing rather than the per-user subscription, which means every customer now has to decide which users and which scenarios justify consumption spend — and how to govern it with FinOps for AI. Each layer brings its own questions — which personas, which scenarios, what governance, what consumption model, which capabilities are worth paying for by the task — and each question is an envisioning conversation a partner is best placed to lead. Meet the Offer: Envisioning & POC, Sized to the Customer The Frontier Accelerate for Copilot: Envisioning & POC engagement is a pre-sales, partner-led engagement that identifies personas and use cases and builds a business case for Microsoft 365 Copilot, Agent 365, Microsoft 365 E7 and/or agents — with an optional proof of concept. The essentials: Who qualifies: Customers with a minimum of 300 Office 365 / Microsoft 365 seats; larger tiers unlock at 500, 1,000, 1,500, 3,000 / 5,000 and 10,000+ seats How it's sized: Six tiers — XXS (10 hrs), XS (20 hrs), S (40 hrs), M (100 hrs), L/XL (150 hrs) and XXL (280 hrs) — with hours scaling with the seats in scope What it covers: Five phases — Assess, Inspire, Design, POC and Executive Summary — with a working POC and measured results from the S tier upward What Microsoft provides: A delivery guide, pre-engagement planning resources and Microsoft Commercial Incentives (MCI) funding tied to proof of execution What the customer gets: Readiness findings, a business case and value plan including usage-based billing and Copilot Credits, technical requirements and a remediation plan, an adoption roadmap, a working POC and an executive readout Microsoft funds the engagement. You own the scope, the relationship and everything that follows. Your Role: From Trusted Assessor to Transformation Partner An envisioning engagement is not a workshop; it is a guided decision. Your job is to move the customer from curiosity to a signed proposal, with evidence at every step. Assess — identify high-value scenarios, choose the right assessments, define what success looks like and deliver readiness findings the customer can act on. Inspire — show what Copilot and agents can do across roles; make security, governance, adoption and reporting concrete rather than abstract concerns. Design — turn findings into a business case and value plan (including usage-based billing), a remediation plan, technical requirements, an adoption roadmap and clear POC criteria with risks, owners and dates. Prove — scope the POC users and products, prepare the environment, build the agent or solution, train the users and measure results including Copilot Credits consumed. Summarise — deliver the executive readout on seat growth and consumption, then convert: trial to paid licences, commercial proposal and signature, and a named wave 2 expansion plan. Every phase produces something the customer keeps — and every deliverable positions you as the partner who should build what comes next. Inside the Offer: Activities and Hours by Engagement Size Below is the full activity plan behind the offer, with hours for each of the six engagement sizes. Use it to size your own offer plans and statements of work. ID Phase Activity XXS XS S M L/XL XXL — Pre-req Customer eligibility (min. O365/M365 seats) 300+ 500+ 1,000+ 1,500+ 3,000+ / 5,000+ 10,000+ A1 Assess Identify high-value scenarios 0.5 1 1.75 3.75 5.5 10.5 A2 Assess Select assessment(s) 0.5 0.5 1 2.25 3.5 6.25 A3 Assess Define success 0.5 0.75 1.5 3 4.5 8.5 A4 Assess Deliver readiness assessment(s) 1 1.75 2.75 6 9 16.75 I1 Inspire Product overviews & demos across Copilot and agent capabilities 1 1.5 2 4.5 6.75 12.5 I2 Inspire Security/governance overview, incl. tenant and access dependencies 0.5 1 1.5 3 4.5 8.5 I3 Inspire Adoption/change overview 0.5 0.75 1 2.25 3.5 6.25 I4 Inspire Reporting/analytics overview 0.5 0.75 1 2.25 3.5 6.25 I5 Inspire Stories & Scenario Library 0.5 1 1.5 3 4.25 8.5 D1 Design Business case/value plan, incl. usage-based billing (UBB) 1 1.75 2.75 6.25 9.5 17.5 D2 Design Remediation plan 0.5 1 1.75 3.75 5.5 10.5 D3 Design Technical/functional requirements 0.75 1.5 2.25 5 7.5 14 D4 Design Adoption roadmap 0.5 1 1.75 3.75 5.5 10.5 D5 Design POC success criteria & environment prep 0.5 1 1.75 3.75 5.5 10.5 D6 Design Recommendations/risks/owners/dates, incl. validation and next-step owners 0.25 0.75 0.75 2.5 4 7 P1 POC Scope/users/products/features 0 0.25 1 3.5 5.25 9.75 P2 POC Confirm requirements/design 0 0.25 1 3.5 5.25 9.75 P3 POC IT access & environment prep 0 0.25 1.75 5.25 8 14.75 P4 POC Trial licenses 0 0.25 1 3.5 5.25 9.75 P5 POC Build POC agent(s)/solution(s); confirm Copilot Credits consumption 0 0.5 3.75 12.25 18.5 34.25 P6 POC Train POC users 0 0.25 1 3.5 5.25 9.75 P7 POC Measure/evaluate results, incl. usage and Copilot Credits consumed 0 0.25 1.5 3.5 5 10 E1 Exec summary Executive readout: seat growth and consumption implications 1 2 4 10 15 28 TOTAL Hours 10 20 40 100 150 280 Land Your Offer: What One Customer Is Worth The table below is the revenue anatomy of one Envisioning & POC engagement at each of the six sizes — and it shows that the funded engagement is only the first of three revenue streams. They stack on top of each other: MCI engagement incentive — Microsoft funds the envisioning and POC work itself, from $2K for a 10-hour XXS engagement to $100K for a 280-hour XXL programme, paid against proof of execution. CSP incentive on the licences that follow — earned on the Copilot revenue the business case unlocks, from the trial-to-paid conversion (T1) through the wave 2 expansion (X1), and growing as agent consumption and Copilot Credits scale. Managed services and follow-on professional services — the recurring engagement described in After the Readout, which is where the largest and most durable share of revenue lives. Item XXS XS S M L/XL XXL Minimum customer seats 300+ 500+ 1,000+ 1,500+ 3,000+ / 5,000+ 10,000+ Engagement hours 10 20 40 100 150 280 Post-delivery outcomes: Copilot rev (K) | Agent consumption (K) | Agent MAU 10 | 6 | 300 25 | 15 | 500 50 | 30 | 1,000 125 | 75 | 1,500 250/375 | 150/225 | 3,000/5,000 500 | 300 | 10,000 MCI engagement incentive (K) $2K $5K $10K $25K $50K / $75K $100K CSP incentive on Copilot revenue (K)† $1.95K $4.88K $9.75K $24.38K $48.75K / $73.13K $97.5K † CSP incentive shown at a blended 19.5% of the Copilot revenue outcome (direct bill 2.5 + 7 + 10; indirect reseller 7 + 12.5). Illustrative estimates from the offer plan — confirm current MCI payouts, CSP rates, eligibility and proof-of-execution requirements in the Microsoft Commercial Partner Incentives Guide. Now multiply. Everything above is the anatomy of a single customer. Landing the offer means running it across every qualifying customer in your territory — and you don't need to guess who they are. Partner Center's growth insights reporting, available through the AI Business Solutions & Security Insights (ASPX) dashboard, gives you account-level Copilot eligibility and seat whitespace, E7 opportunity, data security maturity, MCI eligibility and potential earnings for the customers you already manage. How the Offer Fits Together: From Sizing to Proof of Execution The offer runs left to right in three layers: Sizing & value — six engagement sizes from XXS (10 hrs) to XXL (280 hrs). Hours scale with the seats in scope, and value is tracked in the customer's own metrics. Five phases — Assess (A1–A4), Inspire (I1–I5), Design (D1–D6), POC (P1–P7) and Executive Summary (E1, T1, T2, X1). Each phase produces a concrete output the sponsor can see. Proof of execution — readiness and assessment findings; a business case and value plan including usage-based billing and Copilot Credits; technical requirements and a remediation plan; an adoption roadmap; a working POC with measured results; an executive readout covering next steps and consumption implications — and a named wave 2 expansion beyond the pilot team. The highlighted activities — security & governance (I2), adoption & change (I3), remediation plan (D2), technical requirements (D3), adoption roadmap (D4), IT access & environment (P3), build POC solution (P5), train POC users (P6), trial-to-paid conversion (T1), commercial proposal (T2) and the wave 2 expansion plan (X1) — are where the engagement stops being a project and becomes an ongoing relationship: managed services, ongoing optimisation and follow-on professional services after the engagement closes. After the Readout: Managed Services That Keep Delivering The executive readout is the start of the real engagement. Package these as standing services in your offer. Each one is sized in partner days so you can price it, and each one is tied to a result the customer's sponsor will recognise without a glossary: Managed service Partner activity — what you deliver and measure Customer business outcome — what it drives (illustrative targets, 1,500-seat customer) Deployment and remediation delivery • Effort: 5–10 days per wave • Activity: Close every item on the remediation plan and technical requirements (D2, D3) against dated owners, then licence and activate the wave's users by the roadmap date • Reported as: Items closed on time; seats activated; days from readout to go-live • Wave 1 live within 30 days of the readout, not 90 — two extra months of value on every seat • ≥95% of paid seats assigned and active; 75 idle seats would waste ≈$27K a year • Roll-out delivered within ±5% of the business-case budget Security and governance management • Effort: 2 days a month • Activity: Maintain the admin-settings baseline and data-protection controls, review agent permissions and access dependencies, approve plugins through the plugin registry and govern apps hosted on Copilot Managed Runtime, act on every Admin Settings Recommendation • Reported as: Recommended settings enabled; findings opened and closed; agents, plugins and apps with a named owner • Zero Copilot-related oversharing incidents; one enterprise data breach averages $4M+ • 100% of recommended settings on; findings closed within 30 days • Audit evidence produced in hours, not weeks — Data Security Maturity at Advanced-Healthy Adoption and change management • Effort: 3–4 days a month • Activity: Run the adoption roadmap (D4): coach champions, deliver role-based training, refresh scenarios, hold the monthly Copilot Analytics business review • Reported as: Active users as a share of assigned seats; people trained; low-activity users re-engaged • ≥80% of assigned seats active every month • 2–4 hours saved per user a week (≈3,000–6,000 hours across 1,500 seats) • ≈$0.5–1M a month of staff time released at $40/hour Agent and solution build-out • Effort: 5–15 days per agent or solution, then half a day a month to tune • Activity: Take each POC agent (P5) into production with Copilot Studio and Agent 365; release new Copilot Studio agents, Code-built apps and Autopilot agents from the scenario backlog, hosted on Copilot Managed Runtime • Reported as: Agents and apps live; active users per agent; tasks completed; Copilot Credits per completed task • 20–40% of tier-1 tickets or cases deflected per automated process • Cycle time cut 30–50% on each agent-run workflow; 200–500 hours removed a month per agent • Cost per completed task tracked and falling quarter on quarter FinOps for AI: consumption and licence management • Effort: 1-2 days a month • Activity: Track Copilot Credits and usage-based billing across Cowork, Code and Autopilot; set budgets, limits and model-family policies per user group; route credit requests through the customer's approval workflow; forecast spend and align seat additions, renewals and terms to each wave • Reported as: Reported as: Forecast versus actual variance; credits per active user; spend per business outcome; seats added; renewals completed on schedule • AI spend held within ±10% of forecast — no unplanned overage • Zero unused seats at renewal; 100% of renewals on schedule • Cost per outcome down 10–20% a year as usage matures Quarterly value reviews • Effort: 2 days a quarter • Activity: Refresh the business case (D1) with actuals, capture proof points in the customer's own words, agree and date the next named expansion wave with the executive sponsor • Reported as: Realised versus forecast value; proof points captured; next wave scheduled • ROI in dollars: ≈$125K a year of Copilot seats vs. $6M+ of time released • ≥3 quantified proof points in the sponsor's words each quarter • Each review dates the next wave: +100–300 seats or +1–2 agents a quarter Effort shown is indicative for an M-tier customer (1,500+ seats) and scales with seats and agents in scope, exactly as the engagement hours above do. Add the recurring rows together and one M-tier customer with three agents in production sustains roughly 9–10 partner days a month after the readout, before wave deployments and new agent or solution builds are counted. Every row pairs a number you can invoice against with a result the customer already cares about, which is what turns a recurring service into a renewable one and keeps you positioned as the customer's AI transformation partner as their ambitions grow. Each of these is a recurring, outcome-based service rather than a one-off project — and each keeps you positioned as the customer's AI transformation partner as their ambitions grow. Ready to Build Your Envisioning & POC Offer? Read the engagement terms in the Microsoft Commercial Partner Incentives Guide and download the delivery guide and pre-engagement planning resources. Confirm your eligibility for Microsoft Commercial Incentives engagements in Partner Center and align your delivery team on the five-phase model. Publish your offer in Partner Center as a professional service (Envisioning & POC) with a managed service follow-on (deployment, adoption and optimisation). Pick your first cohort — customers with 300+ Microsoft 365 seats and no clear Copilot or agent roadmap yet, then size each one to the right tier. Book the executive readout before Assess begins — so the conversion, proposal and wave 2 conversation is already on the calendar. The customers are already in your base. Publish the offer and open the conversation. Resources Frontier Accelerate for Copilot: Envisioning & POC | Microsoft Commercial Partner Incentives Guide Copilot Envisioning & POC — Delivery Guide Copilot Envisioning & POC — Pre-Engagement Planning The new Copilot is here: the opportunity for Microsoft partnersLand Your Offer - Anatomy of Revenue Generating Partner Offer - Part 1 - Copilot in 30
Copilot in 30: A Ready-Made Marketplace Offer to Grow Your SMB Practice Thirty days. Twenty-five users. One repeatable offer that turns AI curiosity into a long-term customer relationship. Small and medium businesses know AI matters. What they lack is a trusted guide and a low-risk way to start. Copilot in 30 gives you both: a $0, 25-user, 30-day Microsoft 365 Copilot Business trial from Microsoft, wrapped in a structured journey that only a partner can deliver. Package it as a Microsoft Marketplace offer and you have a scalable on-ramp to every SMB customer in your base — and to the managed services that follow. Start Here: Why Publishing on Microsoft Marketplace Matters Microsoft Marketplace is Microsoft's partner-focused business platform, designed to help you reach more customers and simplify how you sell. A published offer gives your practice a permanent, discoverable storefront in the place customers already look for Copilot help. More importantly, an offer turns your expertise into something repeatable. Instead of scoping every engagement from scratch, you define the journey once — activities, timeline, deliverables — and run it across dozens of customers. Professional service and managed service offer types are available in Partner Center, so the same offer can carry both the 30-day journey and what comes after it. The SMB Opportunity Hiding in Plain Sight SMB customer segment is still early in their AI journey. These are organisations with 300 or fewer users on Microsoft 365 Business Basic, Standard or Premium — typically without an in-house AI team. That combination is exactly where partners win: high demand, limited internal capacity, and a customer base large enough that a well-designed, repeatable offer scales far beyond what bespoke projects can. Why Copilot Is the Right First AI Step for SMBs Microsoft 365 Copilot Business is the cost-effective Copilot add-on built for SMB customers, delivering the same capabilities as Microsoft 365 Copilot inside the apps their people already use — Outlook, Teams, Word, Excel and PowerPoint. No platform overhaul, minimal training, immediate relevance. Copilot is also the on-ramp. Once a team works confidently with Copilot, the natural next steps are agents, automated workflows and Copilot Cowork — each one deepening the customer's dependence on the partner who guided them there. Meet Copilot in 30: 25 Users, 30 Days, $0 Copilot in 30 is a limited-time, CSP partner-led Microsoft 365 Copilot Business trial for SMB customers with fewer than 300 employees. The essentials: What the customer gets: 25 Microsoft 365 Copilot Business seats for 30 days at $0, transacted through CSP New Commerce (Product ID CFQ7TTC0MM8R · SKU 006Z) Who qualifies: Customers on Microsoft 365 Business Basic, Standard or Premium with no paid Microsoft 365 Copilot today — one trial per customer How long it runs: Available to transact until 31 December 2026 What happens at Day 30: The trial auto-converts to a paid subscription unless renewal settings are changed, with a 7-day cancellation window What Microsoft provides: A launch kit, campaign materials, setup guidance, the Copilot Success Planner and conversion guidance Microsoft supplies the licences and the assets. The offer — and the customer relationship — is yours. Your Role: The Guide Who Turns a Trial Into a Habit A trial alone rarely changes behaviour. A guided trial does. Your job across the 30 days is to make sure 25 people experience real value in real work, and that the sponsor can see it. Before Day 0 — pick the right customers, become "Customer Zero" by using Copilot in your own business, secure a named sponsor and Copilot admin, and build a 30-day success plan with agreed measures. Day 0 — transact the trial, set the paid renewal quantity and term, complete admin setup, assign all 25 licences and run the kick-off with starter prompts. Days 1–28 — lead a weekly scenario (Outlook, Teams, Apps, Agents), review Copilot Analytics, re-engage low-activity users and capture proof points in the customer's own words. Days 29–30 — run the outcome and ROI review, confirm the paid offer and open the expansion and consumption conversation. Every touchpoint is partner expertise the customer cannot get from a licence alone — and every one moves the decision at Day 30 from "should we?" to "how much more?" Inside the Offer: Activities, Timeline and Deliverables Below is the full activity plan behind the offer, ready to drop into your own offer description or statement of work. ID Stage Activity Trial day (of 30) Key deliverables — Pre-req Customer eligibility (Copilot Business trial) Before Day 0 Active M365 Business base licence; no paid M365 Copilot; one $0 trial per customer; CSP New Commerce transactable; offer open to 31 Dec 2026 I1 Identify Build the prioritised target list Pre-trial Tier A/B target list from ASPX and Cloud Ascent; 50–300 eligible seats I2 Identify Confirm eligibility and trial fit Pre-trial Eligibility check: M365 Business base licence, no paid Copilot, one trial I3 Identify Launch the acquisition campaign Pre-trial Campaign email sent; briefing delivered; responses triaged into pipeline I4 Identify Be Customer Zero: complete microskilling Pre-trial Microskilling complete; internal Copilot experience; team briefed P1 Plan Confirm sponsor and success measures Pre-trial Named sponsor and admin; 25 trial users; agreed success measures P2 Plan Build the 30-day success plan Pre-trial Personalised Success Planner output; weekly scenarios; admin and user views P3 Plan Confirm technical and compliance readiness Pre-trial Minimum requirements verified; data and compliance review; blocker log A1 Activate Transact the trial in CSP New Commerce Day 0 25-seat, 30-day, $0 trial ordered (CFQ7TTC0MM8R · SKU 006Z) A2 Activate Configure the paid renewal settings Day 0 Renewal quantity, term and billing set; Cowork usage-based billing if in scope A3 Activate Complete admin setup and assign licences Day 0 Recommended settings on; 25 licences assigned (starts the clock) A4 Activate Run the kick-off and share starter prompts Day 0 Kick-off email; starter prompts; four-week prompt series scheduled X1 Experience Week 1 · Outlook — catch up and communicate Days 1–7 Week 1 prompts landed; first-week activation rate reviewed X2 Experience Week 2 · Teams — meetings that run themselves Days 8–14 Copilot Analytics checkpoint; recaps adopted; low-activity users re-engaged X3 Experience Week 3 · Apps — create in minutes Days 15–21 App scenarios and proof points; week 3 training gate before day 30 X4 Experience Week 4 · Agents — unlock the next level Days 22–28 Role-built agents trialled; 30-day usage trends from the admin centre C1 Convert Outcome review, paid offer and expansion plan Days 29–30 ROI review; 50-seat offer confirmed in 7 days; wave 2 plan; consumption conversation opened Land Your Offer: What One Customer Is Worth The table below is the revenue anatomy of one Copilot in 30 engagement — and it shows that the money is not in the trial, but in what the trial sets up. Item Value Detail Offer duration 30 days Trial clock runs Days 1–30; identify, plan and Day 0 setup precede it Trial offer 25 seats M365 Copilot Business · 30 days · $0 · one per customer · to 31 Dec 2026 CSP incentive — 25 seats (K) $0.32K 5.0% direct bill (2.5% M365 CSP Core + 2.5% Strategic Product Accelerator Tier 1) on 25 M365 Copilot Business seats x $21/mo† ≈ $6.3K/yr; indirect reseller 2.5% ≈ $0.16K Conversion target 50 seats Lead with 50 paid seats at conversion; sets up the wave 2 expansion plan CSP incentive — 50 seats (K) $0.63K 5.0% direct bill (Core + SPA Tier 1) on 50 M365 Copilot Business seats x $21/mo† ≈ $12.6K/yr; indirect reseller 2.5% ≈ $0.32K Frontier Accelerate deployment funding (K) $2.5K Microsoft Commercial Incentives funding for the Copilot deployment engagement when the conversion lands with 50 paid seats†; funds the deployment and adoption work that leads into managed services † Illustrative estimates from the offer plan. Confirm current incentive rates, funding and eligibility in Partner Center. Three streams stack on top of each other: CSP incentive — earned on every paid Copilot Business seat from the moment the trial converts, and growing again when the customer expands from 25 to 50 seats. Frontier Accelerate deployment funding — $2,500 available when you lead the conversion with 50 paid seats, paying for the deployment work that makes the expansion stick. Managed services — the recurring engagement described in Day 31 and Beyond, which is where the largest and most durable share of revenue lives. Now multiply. Everything above is the anatomy of a single customer. Landing the offer means running it across every eligible customer in your base — and you don't need to guess who they are. Partner Center's growth insights reporting, available through the AI Business Solutions & Security Insights (ASPX) dashboard, gives you account-level Copilot eligibility, seat whitespace, free Copilot Chat usage and adoption signals for the customers you already manage. To turn that export into a ranked target list, my colleague Brian O'Shea has built a Copilot for 30 Power BI dashboard that sits over your ASPX data and scores each customer on a 0–100 priority scale from eligible seats, whitespace, free-to-paid potential and opportunity signals — so your first cohort is the ten customers most likely to convert, not the first ten who reply. How the Offer Fits Together: From Trial Inputs to Proof of Value The offer runs left to right in three layers: Trial inputs — 25 users, 30 days, $0 CSP trial SKU; an SMB with 50–300 eligible Microsoft 365 seats; no paid Copilot today; a Business Basic, Standard or Premium base; one trial per customer to 31 Dec 2026; a named sponsor and Copilot admin; auto-conversion to paid unless changed. Five stages — Identify (I1–I4), Plan (P1–P3), Activate (A1–A4), Experience (X1–X4) and Convert (C1, T1, T2, W2). Each stage produces a concrete output the sponsor can see. Proof of value — a prioritised list and campaign responses; agreed use cases and success measures; a provisioned trial with 25 licences assigned; weekly usage from the Microsoft 365 admin centre; adoption proof points in the customer's words; paid conversion confirmed in Partner Center — and a named wave 2 expansion beyond the first 25. The highlighted activities — admin setup (A3), Week 4 agents (X4), 25→50 paid seats (T1), Frontier Accelerate funding (T2) and the wave 2 expansion plan (W2) — are where the engagement stops being a project and starts becoming an ongoing relationship: managed services, agent build-out, Copilot Studio and Copilot Cowork follow-on once the trial converts. Day 31 and Beyond: Managed Services That Keep Delivering The end of the trial is the start of the real engagement. Package these as standing services in your offer: Copilot adoption management — monthly Copilot Analytics business reviews, prompt and scenario refreshes, champion programme and onboarding for each new wave of users Licence and expansion management — take the customer from 25 to 50 paid seats and on to wave 2, aligning renewals, terms and billing as the footprint grows Agent build-out — design, build and maintain role-based agents with Copilot Studio for sales, service, finance and operations scenarios surfaced in Week 4 Copilot Cowork enablement and governance — introduce consumption-based Cowork scenarios, set budgets and cost controls, and report on usage each month Security, compliance and readiness — keep data protection, permissions and governance in step with expanding AI use, including a path to Microsoft 365 Business Premium Quarterly value reviews — refresh success measures, capture new proof points and agree the next expansion plan with the sponsor Each of these is a recurring, outcome-based service rather than a one-off project — and each keeps you positioned as the customer's AI partner as their needs grow. Ready to Build Your Copilot in 30 Offer? Download the Copilot in 30 launch kit and Microsoft 365 Copilot Partner FAQ from the Microsoft AI Cloud Partner Program. Be Customer Zero — run Copilot and the microskilling series inside your own business first. Publish your offer in Partner Center as a professional service (the 30-day journey) with a managed service follow-on (Day 31 and beyond). Pick your first cohort — customers with 50–300 seats on a Microsoft 365 Business plan and no paid Copilot today. Transact your first trial through CSP New Commerce (Product ID CFQ7TTC0MM8R · SKU 006Z) and set the paid renewal on Day 0. Book the Day 30 review before Day 1 — so the conversion and expansion conversation is already on the calendar. The window closes on 31 December 2026. The customers are already in your base. Publish the offer and start the clock. Resources From AI curiosity to Copilot adoption in 30 days — Microsoft Partner Blog Copilot in 30 Launch Kit — partner GTM playbook, customer trial guide, invitation and weekly prompt emails, admin setup guidance Build Your 30-Day Copilot Success Plan Copilot Success Planner Walkthrough video Partner Skilling Hub | Microskilling for Copilot in 30 Power BI Dashboard that integrates with your ASPXi Partner Data · By Brian O'Shea Create compelling customer business casesGo to market faster with no-cost, user-friendly marketing resources
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Business Central for SMB: Offer customers Microsoft Dynamics 365, a comprehensive business management solution that connects finance, sales, service, and operations teams with a single application to boost productivity and improve decision-making. Digital & App Innovation (Azure) Position yourself as the strategic AI partner of choice and empower your customers to grow their businesses by helping them build new AI applications faster and gain agility with intelligent experiences. Campaigns include: Build and Modernize AI Apps: Help customers building new AI-infused applications and modernizing their application estate take advantage of the Azure AI application platform. Accelerate Developer Productivity: Engage decision-makers responsible for productive development and position your organization as uniquely suited to help customers take advantage of the power of AI-assisted development tools like GitHub Copilot and the Microsoft developer platform to innovate and deliver faster. Infrastructure (Azure) Work with your customers to transform their digital operations and help them tap into the cloud to expand capabilities and boost their return on investment. Campaigns include: Migrate VMware Workloads to Azure: Help partners capitalize on the partnership between VMware and Microsoft so they can migrate VMware workloads to Azure in an efficient and cost-effective manner. Migrate and Secure Windows Server and SQL Server to Azure (ENT): Showcase the high return on investment (ROI) of using an adaptive cloud purpose-built for AI workloads, and help customers understand the value of migrating to Azure at their own pace. Security Demonstrate the power of unified security solutions offered by Microsoft and help customers understand the importance of robust cybersecurity in today's tech landscape. Campaigns include: Defend Against Cybersecurity Threats: Increase your audience's understanding of the powerful, AI-driven Microsoft unified security platform, which integrates Microsoft Sentinel, Defender XDR, Security Exposure Management, Security Copilot, and Microsoft Threat Intelligence. Data Security: Show customers how Microsoft Purview can help fortify data security in a world facing increasing cybersecurity threats
