Stand out in the marketplace with a Microsoft Copilot specialization
The Microsoft Copilot specialization demonstrates your experience and capabilities with Copilot, including Microsoft 365 Copilot, Copilot Chat, Copilot Studio, and agents. Partners with this specialization can help their customers: Explore AI Advisory Services for Microsoft Copilot. Adopt Copilot. Deliver data security and deployment. Enable extensibility with agentic focus. To earn this specialization, you must first attain one of three Solutions Partner designations: Business Applications, Modern Work, and/or Security. If your organization has already attained one or more of these designations, please review the Microsoft Copilot specialization criteria—which include performance metrics, skilling requirements, and customer references—and begin to work toward meeting them. You can check whether you currently meet the requirements by viewing your Partner Center dashboard. The requirements include: Performance requirements 1,000 monthly active users (MAU) growth of M365 Copilot in the trailing 12 months (TTM) (Claiming partner of record (CPOR), Cloud Solution Provider (CSP) Tier 1, CSP Tier 2) AND 5 net customer growth for Copilot in TTM (CPOR, CSP Tier 1, CSP Tier 2) Skilling requirements 5 people with MS-102: Microsoft 365 Certified: Enterprise Administrator Expert AND 5 people with, cumulatively: SC-401: Implement information protection in Microsoft 365 OR APL-4002: Prepare security and compliance to support Copilot AND 5 people with APL-7008: Create custom agents with Microsoft Copilot Studio Customer references Provide three customer references, which must include at least one example of transforming business processes with agent implementation. Learn more
Drive demand for your offers with solution area campaigns in a box.
Take your marketing campaigns further with campaigns in a box (CiaBs), collections of partner-ready, high-quality marketing assets designed to deepen customer engagement, simplify your marketing efforts, and grow revenue. Microsoft offers both new and refreshed campaigns for the following solution areas: Data & AI (Azure), Modern Work, Business Applications, Digital & App Innovation (Azure), Infrastructure (Azure), and Security. Check out the latest CiaBs below and get started today by visiting the Partner Marketing Center, where you’ll find resources such as step-by-step execution guides, customizable nurture tactics, and assets including presentations, e-books, infographics, and more. AI transformation Generate interest in AI adoption among your customers. As AI technology grabs headlines and captures imaginations, use this campaign to illustrate your audience’s unique opportunity to harness the power of AI to deliver value faster. Learn more about the campaign: AI Transformation (formerly Era of AI): Show audiences how to take advantage of the potential of AI to drive business value and showcase the usefulness of Microsoft AI solutions delivered and tailored by your organization. Data & AI (Azure) Our Data & AI campaigns demonstrate how your customers can win customers with AI-enabled differentiation. Show how they can transform their businesses with generative AI, a unified data estate, and solutions like Microsoft Fabric, Microsoft Power BI, and Azure Databricks. Campaigns include: Unify your intelligent data - Banking: Help your banking customers understand how you can help them break down data silos, meet compliance demands, and deliver on rising customer expectations. Innovate with the Azure AI platform: Help your customers understand the potential of generative AI solutions to differentiate themselves in the market—and inspire them to build GenAI solutions with the Azure AI platform. Unify your intelligent data and analytics platform - ENT: Show enterprise audiences how unifying data and analytics on an open foundation can help streamline data transformation and business intelligence. Unify your intelligent data and analytics platform - SMB: Create awareness and urgency for SMBs to adopt Microsoft Fabric as the AI-powered, unified data platform that will suit their analytics needs. Modern Work Our Modern Work campaigns help current and potential customers understand how they can effectively transform their businesses with AI capabilities. Campaigns include: Connect and empower your frontline workers: Empower your customers' frontline workers with smart, AI-enhanced workflows with solutions based on Microsoft Teams and Microsoft 365 Copilot. Use this campaign to show your customers how they can make their frontline workers feel more connected, leading to improved productivity and efficiency. Microsoft 365 Copilot SMB: Increase your audience's understanding of the larger potential of Microsoft 365 Copilot and how AI capabilities can accelerate growth and transform operations. Smart workplace with Teams: Use this campaign to show your customers how to use AI to unlock smarter communication and collaboration with Microsoft Teams and Microsoft 365 Copilot. This campaign demonstrates to customers how you can help them seamlessly integrate meetings, calls, chat, and collaboration to break down silos, gain deeper insights, and focus on the work that matters. Cloud endpoints: Help customers bring virtualized applications to the cloud by providing secure AI-powered productivity and development on any device with Microsoft Intune Suite and Windows in the cloud solutions. Business Applications Nurture interest with audiences ready to modernize and transform their business operations with these BizApps go-to-market resources. Campaigns include: AI-powered customer service: Highlight how AI-powered solutions like Microsoft Dynamics 365 are transforming customer service with more personalized experiences, smarter teamwork, and improved efficiency. Migrate and modernize your ERP with Microsoft Dynamics 365: Position yourself as the right partner to modernize or replace your customers' legacy on-premises ERP systems with a Copilot-powered ERP. Business Central for SMB: Offer customers Microsoft Dynamics 365, a comprehensive business management solution that connects finance, sales, service, and operations teams with a single application to boost productivity and improve decision-making. AI-powered CRM: Help your customers enhance their customer experiences and close more deals with Microsoft 365 Dynamics Sales by making data AI-ready, which empowers them to create effective marketing content with Microsoft 365 Copilot and pass qualified leads on to sales teams. Use this campaign to show audiences how Copilot and AI can supercharge their CRM to increase productivity and efficiency, ultimately leading to better customer outcomes. Modernize at scale with AI and Microsoft Power Platform: This campaign is designed to introduce the business values unlocked with Microsoft Power Platform, show how low-code solutions can accelerate development and drive productivity, and position your company as a valuable asset in the deployment of these solutions. Digital & App Innovation (Azure) Position yourself as the strategic AI partner of choice and empower your customers to grow their businesses by helping them gain agility and build new AI applications faster with intelligent experiences. Campaigns include: Build and modernize AI apps: Help customers building new AI-infused applications and modernizing their application estate take advantage of the Azure AI application platform. Accelerate developer productivity: Help customers reimagine the developer experience with the world’s most-adopted AI-powered platform. Use this campaign to show customers how you can use Microsoft and GitHub tools to help streamline workflows, collaborate better, and deliver intelligent apps faster. Infrastructure (Azure) Help customers tap into the cloud to expand capabilities and boost their return on investment by transforming their digital operations. Campaigns include: Modernize VDI to Azure Virtual Desktop - SMB: Show SMB customers how they can meet the challenges of virtual work with Azure Virtual Desktop and gain flexibility, reliability, and cost-effectiveness. Migrate VMware workloads to Azure: Help customers capitalize on the partnership between VMware and Microsoft so they can migrate VMware workloads to Azure in an efficient and cost-effective manner. Migrate and secure Windows Server and SQL Server and Linux - ENT: Showcase the high return on investment (ROI) of using an adaptive cloud purpose-built for AI workloads, and help customers understand the value of migrating to Azure at their own pace. Modernize SAP on the Microsoft Cloud: Reach SAP customers before the 2027 end-of-support deadline for SAP S/4HANA to show them the importance of having a plan to migrate to the cloud. This campaign also underscores the value of moving to Microsoft Azure in the era of AI. Migrate and secure Windows Server and SQL Server and Linux estate - SMB: Use this campaign to increase understanding of the value gained by migrating from an on-premises environment to a hybrid or cloud environment. Show small and medium-sized businesses that they can grow their business, save money, improve security, and more when they move their workload from Windows Server, SQL Server, and Linux to Microsoft Azure. Security Demonstrate the power of modern security solutions and help customers understand the importance of robust cybersecurity in today’s landscape. Campaigns include: Defend against cybersecurity threats: Increase your audience's understanding of the powerful, AI-driven Microsoft unified security platform, which integrates Microsoft Sentinel, Microsoft Defender XDR, Security Exposure Management, Security Copilot, and Microsoft Threat Intelligence. Data security: Show customers how Microsoft Purview can help fortify data security in a world facing increasing cybersecurity threats. Modernize security operations: Use this campaign to sell Microsoft Sentinel, an industry-leading cloud-native SIEM that can help your customers stay protected and scale their security operations. **Stay up to date on all Skilling announcements by subscribing to the skilling tag!**Updated requirements for Finance, Sales, Service, and Supply Chain specializations
To empower more partners to qualify for specializations, we’ve adjusted the Performance and Knowledge requirements to earn certain Business Applications specializations. Updated Finance, Sales, Service, and Supply Chain requirements The Performance and Knowledge threshold requirements have been changed. The requirements are the same across all four specializations: Performance 3 large deployments (previously 5) >0% monthly consumption value (MCV) growth rate (previously >30%) Baseline of 25,000 MCV Knowledge 5 unique individuals with intermediate certifications (previously 15) No minimum number of individuals required to earn each certification (previously 3) 2 unique individuals with expert certifications (previously 5) Additionally, specific to the Sales specialization, the intermediate certification Customer Experience Analyst Associate has been added to replace the expired certifications. Your partner admin can check to see if you meet these new requirements and apply for the audit. If you’ve already earned one of the specializations, check to see if you meet the updated requirements before applying for renewal. Full details on the requirements can be found on the individual specialization websites: Finance Sales Service Supply Chain
Unleashing Success: The Impact of Advanced Support for Partners on Microsoft Cloud Businesses
Unleashing Success: The Impact of Advanced Support for Partners on Microsoft Cloud Businesses A blog post by Asher Nierman, Sr. Campaign Manager at Microsoft Are you a Microsoft partner who wants to accelerate your cloud business, differentiate your solutions, and grow your customer base? If so, you might be interested in Advanced Support for Partners (ASfP), a paid partner offer that provides you with a range of benefits to help you succeed on the Microsoft Cloud. ASfP is more than just a support plan; it is a comprehensive partner experience. The Partner Success Account Manager (PSAM) and the global team of experts alongside them provide the foundation of the ASfP offering. Additional layers include Microsoft-direct consultative technical guidance, improved reactive support, and various components that help Partners grow and expand their operations to new levels. But don't just take our word for it; we have data to back up the value of ASfP for our partners. We recently conducted an analysis of the impact of ASfP on the partners and the results are impressive. They clearly show that ASfP partners outperform non-ASfP partners in several key areas. Microsoft AI Cloud Partner Program Impact We compared the performance of ASfP Partners and non-ASfP partners and found that ASfP partners have a significant advantage in attaining Solutions partner designations and growing their cloud business. Here are the highlights from our analysis: ASfP partners have a 47% uplift in Microsoft AI Cloud Partner Program Capability Score, which reflects their overall cloud maturity and readiness.* ASfP partners are 2.2x more likely to have at least one Solutions partner designation, which demonstrates their proven expertise and technical capability and success in the Microsoft Cloud* Microsoft Cloud Revenue Uplift Building on the success of ASfP partners in the Microsoft AI Cloud Partner Program, our analysis reveals further compelling advantages when looking at actual revenue uplift for three primary solution areas, Microsoft 365, Dynamics 365, and Azure. Here are the highlights from the study: ASfP partners have a 3x deployment rate across Dynamics 365 solutions, ASfP partners have a 1.7x deployment rate across Microsoft 365, 1.7x, and For Azure, ASfP partners drive 92% more Azure Consumed Revenue (ACR), vs the control group.* These results show that ASfP partners are more capable, more differentiated, and drive more Cloud revenue than non-ASfP partners. Advanced Support for Partner Satisfaction But that's not all. ASfP partners are highly satisfied with their PSAM and have a higher overall partner satisfaction (OSAT) than non-service plan partner OSAT. From active ASfP Partners: ASfP partners rate their Partner Success Account Manager (PSAM) 4.8 out of 5, indicating a high level of satisfaction with the account management and guidance they receive.* ASfP partners rate their proactive services satisfaction an average of 4.7 out of 5, based on 7,500 delivered services that help them improve their cloud skills and solutions.* ASfP partners have a higher overall partner satisfaction (OSAT) score than non-service plan partners, reflecting their positive perception of the value and support they get from Microsoft.* This data serves as a testament to the value ASfP partners place on the personalized and proactive partner experience provided by ASfP. They also highlight the importance of the PSAM, a key differentiator and trusted advisor who helps partners navigate the Microsoft partner ecosystem, align their business goals with Microsoft priorities, and leverage the best resources and opportunities to gain skills and knowledge that leads to expanded cloud businesses and offerings. How to Join ASfP and Start Your Journey to Success If you are interested in joining ASfP and benefiting from the partner experience and impact that we have described or to speak directly with our team to discuss your unique needs and to assist with options, please complete this form today. ASfP is a paid partner offer, though we believe that the value and return on investment that ASfP delivers far outweighs the cost. A quote from one of our Partners and documented on the ASfP Website in a published success story: “Our experience in ASfP has been invaluable and is directly correlated to our ability to serve more customers, across more technologies, and with higher levels of customer satisfaction, which has allowed us to exceed our growth targets and properly plan for the future.” Lance Wilson, CEO – AMG Services. Premier Support for Partners For Partners seeking the highest level of technical enablement and support, another option for Partners to consider is Premier Support for Partners (PSfP). This offering includes benefits, features, and add-ons beyond those in ASfP and is a great option depending on needs and budget. To learn more, please visit Microsoft Premier Support for Partners and leverage that form to speak with a PSfP specialist. We hope that this blog post has given you insights into the impact of ASfP on our Partners and how ASfP can help you achieve more across the Microsoft AI Cloud Partner Program and Microsoft Cloud. We invite you to join ASfP and continue your journey to Microsoft partner success with us. To speak with an ASfP Evangelist, complete this form today. *The ASfP Impact slide with additional information and sources can be found here.* Additional resources available to you: Visit the ASfP Website Visit the PSfP Website Stop by the ASfP Partner Community Download the ASfP Fact Sheet View the ASfP Impact Slide Book a meeting with an ASfP EvangelistMicrosoft’s Technical Presales & Deployment team available for Partners
An amazing resource for all Biz Apps partners looking for Pre-Sales and Technical resources. Microsoft’s Technical Presales & Deployment team. If you have an MCPP Designation for Biz Apps, you can receive unlimited technical pre-sales support! To submit a request for a resource at the above link - a Subject Matter Expert is typically assigned within 48 hours.
