Think like a People Scientist: Designing a survey that meets your organization's needs
Published May 29 2024 10:17 AM 1,685 Views

On May 28th, we held the fourth webinar in our "Think Like a People Scientist" series where I was joined by Kate Feeney (Principal People Scientist) and Christina Rasieleski (Senior People Scientist) from our Viva People Science team. This was an insightful session aimed at guiding organizations to design effective surveys that align with their strategic goals. Here's a brief summary of our conversation: 


  • Survey Design Principles: The webinar focused on how to design a survey that serves the organization's purpose, starting from understanding business, talent, and cultural priorities to incorporating industry trends and best practices, and applying key survey design principles. 
  • High-Performing Organization (HPO) Framework: The presenters introduced the HPO framework, which identifies the top drivers for engagement and productivity, and how it can guide the survey design process. 
  • People Success Elements and AI Readiness: The discussion also covered the six core elements necessary for employee success and how to survey employees about AI and its impact on productivity and efficiency. 


Here are some key takeaways shared by our audience: 


  • Survey Length and Structure: Attendees learned the importance of keeping surveys short and focused, with a recommended number of items based on the survey's frequency. 
  • Actionable Insights: The webinar emphasized designing surveys that yield actionable insights, allowing organizations to make informed decisions to enhance employee happiness and success. 
  • Stakeholder Management: A significant takeaway was the challenge of managing stakeholder expectations and ensuring the survey remains relevant and concise without being diluted by too many questions. 


This webinar provided valuable insights into the art and science of survey design, equipping attendees with the knowledge to create surveys that are not only aligned with their organizational goals but also capable of driving meaningful action. 


In case you missed the live event, you can watch the recording and access the slide deck below.  


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