Proactive Customer Lifecycle Management (CLM) increases the lifetime value of your customers by expanding your customer engagements beyond transaction and renewal. By anticipating and responding to your customers' needs, you can improve customer satisfaction, retain subscribers, and grow your business through additional managed services.
In July 2021, we introduced the private preview of Project Orland for Microsoft 365, a new experience in the Microsoft Partner Center that empowers CSP Partners to proactively engage with and nurture their customers. At that time, we had a vision of what was possible, and with the help of select partners, we built a more robust AI-powered experience that supports a set of use cases that best serve partners and their customers.
We now are delighted to announce the public preview release of Project Orland to further democratize access to AI-powered insights and recommendations and empower CSP partners to support their customers' business and technology needs.
Join our public preview to tap into a massive opportunity within your customer base that will expand customer engagement beyond acquisitions and renewal. Visit aka.ms/ProjectOrlandNextSteps to sign up.
For more Project Orland resources, including success stories, benefits and demo videos, visit aka.ms/ProjectOrland .
About Project Orland
Project Orland is a new digital experience that looks at your CSP customer base and applies data models built by Microsoft data scientists to surface prioritized growth opportunities for your customer success and sales leaders to act upon. With those insights, Microsoft offers a more efficient Customer Lifecycle Management practice that provides healthy user acquisition, increased customer retention, and improved monetization opportunities for CSP partners.
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“Project Orland provides amazing insights [and] has helped us define and implement our own customer lifecycle program. By using the recommendations we’ve reduced churn, improved business agility, reduced costs, and expanded our reach into new markets. Project Orland reaffirmed our mission and is helping us to empower our customers.”
- Doug Morrison, Strategic Business Development, Head of Microsoft Online Sales at Braintree; Microsoft Gold Partner and Project Orland private preview participant |
Let's look a closer look at Project Orland.
Opportunity Discovery
Project Orland uses AI to identify potential opportunities for you to pursue with your customers to acquire new users, minimize churn, and harvest growth. With ML-based prioritization, account managers and sellers can focus on the most urgent and impactful opportunities.
Project Orland overview identifies opportunities across customer lifecycle
AI-driven Insights & Actions
With customer-specific insights and recommendations, you can further understand the opportunity and why Project Orland is suggesting you act. Your teams will also be equipped with helpful resources to support customer conversations, including product-specific deployment guides, best practice advice, and rich Go-to-Market actions.
View a specific customers recommendation, reasoning and contextual data
Our commitment to continuous improvement
Microsoft is committed to continuous improvement with increased functionality and use cases. Our ongoing investments will bring additional data models directly to partners that will surface customer-specific recommended actions to help partners act and further enrich how you nurture your customers. We thank the partners who participated in the private preview phase, whose support, feedback, and suggestions were invaluable.
Public preview criteria
Project Orland for Microsoft 365 is available to eligible organizations at no cost. Your participation in this upcoming release is key to helping us build a service that will help your business scale and grow.
Let’s talk about eligibility for the public preview to ensure you are the right candidate for Project Orland:
- You are enrolled in the Cloud Solution Provider (CSP) program with an active MPN agreement.
- You are a direct-bill or indirect reseller with a minimum of 100 Microsoft 365 customers.
- Your sales team is ready and able to benefit from this experience.
The Project Orland experience supports English at this time. Further language support will be available at a later date.
To express your interest in joining the public preview, visit aka.ms/ProjectOrlandNextSteps. Your questions about Project Orland may be addressed in our FAQ. Visit aka.ms/ProjectOrlandFAQ for more information.
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