Apps not installing from ESP

[n1nj4m4st3r]

I am having an issue with installing applications via my ESP in AutoPilot. 

During the build process, regardless of how many apps I have targeted in the ESP, it always reports as 1/1 installing. 

If I choose just one of my apps, and I've tried individually an MSI, EXE and Store app, neither are installed during the device setup. I have set the assignment on the app with various settings, namely available for the targeted device group, available for all users, required for the targeted device group and required for all devices.

Now, after the user registers and logins, applications are then installed but I am looking to get as many  applications installed for OOBE/Zero Touch to then reseal and deploy the device to the user, who then only has to login and create profile.

Help! tyia

[#2]

The group.. is it a dynamic group or ?

[#3]

After some more digging i found that Intune IME is installing under:
Device preparation -> Preparing your device for mobile management

So if you see 1 of 1 apps installing it should be your Win32 app you have assigned.