Apr 15 2020 11:59 PM
Apr 15 2020 11:59 PM
With the changing times, one thing that is constantly evolving and getting better with time is technology. One of the sectors that it is helping the most is the hotel sector. It is helping the hotel owners and the operators by increasing guest satisfaction, and at the same time meeting their business needs and sustainability goals.
In the article below, we will discuss in-depth how the Internet of Things (IoT) is empowering hotel brands to curate stronger relationships with their guests when the guests arrive at a pre-personalized experience.
For a lot of hotel brands, they focus majorly on millennials, where Gen-Z is increasing in importance. A report mentioned how 54% of parents agreed that their children have some influence over their travel planning and for gen-z, travel is all about the experience. A crucial part of the experience is convenience, connectivity, and control. It is fairly obvious that Gen-Z and millennials are expecting to take full advantage of IoT-enables amenities.
Iot-based connectivity has begun to pervade almost every industry and infrastructure. Not just industries but they have also enhanced various aspects of our lifestyle with the help of mobile devices and apps. The more connection it enables, the more power will be unleashed in terms of visibility, convenience, and control.
This is why hotels are a perfect example, their entire infrastructure, starting from electrical power distribution to HVAC, to security, all of it is progressively becoming more and more connected. The smart devices that are present across each building system share data with centralized applications, which enables advanced capabilities for hotel management, staff, and guests.
With the help of the newest room controllers, you can easily manage HVAC in each guest room on the basis of room occupancy. Not just that, they also connect to all other controllable features of the room, which includes lighting and curtains, and guest-facing features such as bedside panels and tablets.
Moreover, hotel software applications are now converging, and with the help of it the newest guest room management systems can be smoothly integrated with power management, building management, property management, and door lock systems.
All of these apps are now hosted in the cloud, enabling access by personnel across teams, wherever they are. Now with the help of these advances, you can enjoy new and improved levels of functionality and control that are enhancing the guest experience in various ways.
Connectivity plays a crucial role in personalizations, and it begins at check-in. The hotel staff can remotely prepare room settings while your guests are still at the front desk. If you have a loyal base of customers, then you already know their preferences and automatically activate them upon check-in, even if that's done with the help of a mobile device.
All thanks to integration with door lock systems, your guests can use their own device for room access with the help of the hotel's loyalty app. You can even personalize things by sending your customers a welcome message that can be sent to be displayed in the room, in the guest's own language.
The next step in this whole process is, the guests are greeted with their preferred room temperature, and their native language on in-room devices, so that they feel at home, no matter where they are from.
You can adapt an array of engaging options to improve your interactions with your guests. Some things being IoT-enabled bedside panels, tablet, the room's Tv, or their own smart device can be used to provide convenient control over almost every aspect of their comfort and entertainment. Your customers can personalize their rooms by adjusting temperature, controlling the curtains, dimming lights, or even by selecting "room scenes" to create the perfect setting according to their mood.
Some solutions are just a command away, as some solutions may offer integration with voice control options. For instance, Marriott international started taking the help of Amazon Alexa in the field of hospitality to select hotels (their franchise). This is giving guests a choice to use voice commands to control the room according to their needs. Another option that hoteliers can explore is chatbots, it will give the guests the ability to make a request to the front desk using their mobile devices, no matter where they are.
With the help of this evolution in the realm of hotel connectivity, it will also keep the staff aware of a guest's needs. The people working in the guest room management system will immediately inform the hotel personnel when any request comes in, from do-not-disturb to maid service, or when a maintenance issue arises—such as a low battery status on the door lock.
However, with the help of deep integration between power management, building management, and guest room management systems, the hotel's maintenance team, will always be on their feet and aware of the issue and how to solve them.
For the customers who are worried about sustainability, with the help of IoT connectivity offers the opportunity to collaborate with the hotel on energy efficiency goals and be awarded for the same. The integration of power, building, and guest room management systems will allow your customer's room energy usage to be automatically tracked and be reported during their stay, with positive results converted to loyalty program points.