The Increasing Vitality of Communications Leaders in Successful Business Transformation

Edelman's latest Future of Corporate Communications Report is worth of reading for those of us who support corporate communications and internal communications. Our role is increasingly valued and interrogated all at once. 

...the manner in which organizations communicate in the face of change has evolved into a competitive advantage. 

And still, despite the increased call on communicators, against an increasingly complex backdrop of uncertainty, communicators are being asked to do more (with less), while the investment in the function has stalled. This is why investment in tools like Viva Amplify are so critical. 

And the role that Copilot will play is going to be increasingly important. How well are your teams keeping informed and engaged on AI? How can this community help each other in this era of AI?