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Pure Storage Cloud, Azure Native evolves at Microsoft Ignite!

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Nov 19, 2025

In September, we were pleased to announce the General Availability of Pure Storage Cloud, Azure Native. A co-developed Azure Native Integration enabling more customers to migrate to Azure easily and benefit from Pure’s industry-leading storage platform – now supporting more customer workloads!

The Azure Storage team has heavily invested in our partner ecosystem to meet all customer data storage needs and make it easier to migrate any application workload to Azure. You will find our complete list in the validated partner catalog (link below) and find partner solutions conveniently located in Storage Center on the Azure Portal.

Azure Native Pure Storage Cloud is the latest example of our deep investment in partners. Pure Storage has been recognized as a leader in Enterprise Storage Systems by Gartner for 12 consecutive years thanks to their commitment to robust features, performance, resilience, and customer support. We quickly reached General Availability of the service  in September and are now announcing additional Azure Service integration – provisioning volumes to Azure Virtual Machines.

Pure Storage Cloud brings the Purity OS features and value to Azure with the Portal, CLI, and Azure Resource Manager experience that simplifies deployment and ongoing management. Pure Storage Cloud is built on a solid foundation of the latest generation of Azure Virtual Machines utilizing Azure Boost accelerated networking and Azure Premium Managed Disks v2. You can learn more about Azure Native Integrations on this blog, read more about the technical details or Pure Storage Cloud here and find a series of step-by-step demos here.

 “We are thrilled to make this giant leap in our partnership with Microsoft — building off of the incredible cost savings and enterprise capabilities Pure Storage has delivered to customers in Azure,” said Dan Kogan, vice president enterprise business management, Pure Storage. "This jointly developed solution extends the benefits of the Pure Storage Cloud with industry leading data reduction, advanced data management capabilities and resilience into a fully managed service with a truly Azure native experience, offering a simpler and more secure enterprise-grade storage experience for Microsoft customers.”

Figure 1 - Azure Portal Integration

Our work with Pure initially offered a tightly integrated experience with Azure VMware Solution, and today we are announcing the first expansion of Pure Storage Cloud into other Azure Services with support for volumes provisioned to Azure VMs! Pure Storage Cloud now provides a tremendous value proposition for Linux or Windows-based applications on Azure with their efficiency, protection and cloning, and performance-at-scale capabilities.

The benefits for Azure VMs will mirror those that AVS customers have come to rely on, like a US-based financial services firm with over 300 VMware VMs who moved their VMware environment to Azure discovered. Their workloads are primarily SQL, business applications, and virtual desktops. They found Pure Storage to be extremely cost effective (20 to 40% lower than the out-of-the-box AVS deployment) while providing the enterprise class Storage features they relied on on-premises.

 

Figure 2 - Simplified Provisioning and Management

Customer Story

Over the past seven years, Pure Storage has partnered with Microsoft to bring industry-leading storage and data management services to the public cloud and make cloud migrations easier. Together, we’ve helped organizations like Perdoceo Education build a modern, flexible, and cost-effective storage solution in Azure—reducing database restores from eight hours to just five minutes, achieving 12:1 data reduction, and lowering total cost of ownership by 40%. We’ve enabled a major manufacturer to cut cloud storage costs by 50% and redirect those savings into AI and innovation. And we’ve supported a financial services organization in migrating VMware to the cloud—improving both ROI and security along the way.

Summary

Azure Native Pure Storage Cloud is ready to support your virtual machine storage needs and we encourage you to review the assets below and give the service a try. It is available as a 30-day free trial and offers a cost-effective and performant solution as an external storage solution for AVS and now for Azure Virtual Machines as well!

Learn more:

Pure Storage Cloud Documentation

Pure Storage Cloud in the Azure Marketplace

Azure Storage Validated Partners

Updated Nov 15, 2025
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