Learn all about the new data classification capabilities built into Azure SQL Database. Data Classification enables discovering, classifying, labeling & protecting the sensitive data in your databases. Examples of sensitive data include business, financial, healthcare, personally identifiable data (PII). Discovering and classifying your most sensitive data can play a pivotal role in your organizational information protection stature. Data discovery & classification is part of the Advanced Data Security (ADS) offering, which is a unified package for advanced SQL security capabilities. Find out more about Advanced Data Security.