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Joe asked me to post this question here:
Windows 365 is pretty expensive. To quote a customer of mine, "I can buy a realy nice PC if I use Windows 365 for a year.".
Selling Windows 365 is not so simple here in The Netherlands in my experience.
It depends on the user case.
If you see it purely as a replacement for your PC, it is relatively expensive. But if you convert your Citrix environment or on-prem VDI environment to Windows 365, it won't be too bad. It is also very useful for external employees who need access to certain things but do not receive a company device.