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I thought we solved these application installation/licensing/update/uninstall problems via the original Microsoft Store. 😏
#ShouldBeUWP #ShouldBeMSIX #CouldBeAPPX
- Jason_SandysMar 09, 2026
Microsoft
Hi treestryder, On a technical level, I agree. However, ISVs and app vendors unfortunately did not embrace this paradigm and the changes required in their apps to embrace it and we did not force this. We have many running internal conversations on this topic and are open to suggestions.
- shin0933Mar 10, 2026Brass Contributor
I think having a strong incentivization program for UWP apps would help the adoption, provided the stakeholders can see that UWP is more secure and convenient than the traditional .exe and .msi.
To give a specific example, Dell's Command Update program has a UWP deployment, but it has not been meeting our organizations operational goals. Since Dell continues to release and support both .exe and .msi methods, our org has continued to use their .exe deployment method.
If Microsoft were to strongly incentivize Dell to utilize UWP, I'm sure that would allow Dell to dedicate resources to stabilizing their UWP deployment.- BryanDamMar 10, 2026Iron Contributor
Yea, it would 'help', but I would argue it wouldn't put any kind of meaningful dent in the larger problem.
As an industry, there's decades of existing software that businesses have come to rely on to print money. In fact, delivering software is the only thing we (in IT) do that actually drives value to the bottom line.
One would think that software vendors would be eager to lower friction points to installing and deploying their software. Alas, I regret to say, you would be wrong. The installer is, in the best of cases, an afterthought and often not even a thought at all.
Porting code to the latest MS standard of the week? Not even up for discussion.
So, MS is forced to either meet customers where they are or just admit that they don't plan to provide them the value they need to continue printing money. You can look at history and see the pattern of repeatedly trying to former to only belatedly cave to the later.
- treestryderMar 09, 2026Steel Contributor
"ISVs and app vendors"... And those at Microsoft managing applications like; Microsoft 365 Apps (Office), Visual Studio, Visual Studio Code, Teams... 😉
Though I see what happened to the Store (caving in -- allowing exe/MSI and eliminating managed licensing) to be a setback, I believe in Microsoft's effort to back Windows into the same security model Android, ChromeOS, and iOS have had since their start. Thank you, to all those fighting the good fight within Microsoft.
- treestryderMar 09, 2026Steel Contributor
It would be interesting to know what has held back the other groups within Microsoft. 🤔