AMA: Endpoint Privilege Management and Intune Suite

If Advanced App Management is likely to contain an expanded list of apps compared to those currently available in the Microsoft Store (if it doesn't I really cannot see the benefit of it) - are Microsoft concerned that this might be counterproductive and slow down adoption of the new Microsoft Store by vendors, as customers will no longer need to pressure software vendors to ask them to host their apps in the more widely available and public Microsoft Store.