AMA: Endpoint Privilege Management and Intune Suite

What benefits does Advanced App Management within the Intune Suite provide over the native integration between Intune and the new Microsoft Store ? - https://learn.microsoft.com/en-us/mem/intune/apps/store-apps-microsoft

• The new Microsoft Store already contains a growing list of both UWP and Win32 apps that need to undergo rigorous checks before the vendor can add them.
• Microsoft have already assured that both UWP and Win32 apps that originate from this store will support the ability to update automatically.

What will Advanced App Management therefore provide us in excess of what we can already do with the Microsoft Store integration.