Event details
Copilot GTM - Readiness, Materials, Workshop motions etc
When are we likely to see any M365, Sales or Security copilot related materials for Partners to use for customers beyond the currently sparse adoption site, various old announcements from Inspire and several MSLearn articles?
The last public facing announcement was about the M365 copilot $30USD price.... then nothing beyond some teaser videos.
Partners are fielding questions from customers who saw the announcements and read about the promise of copilot in the press everyday - they want copilot NOW and want to know the who, what, where, why, when – and all we can tell them is it is coming soon but we don't know when. Partners don't have copilot access ourselves to be able to demo or develop our own materials.
Most partners are trying to utilise the momentum to educate their customers on copilot and develop offerings/solutions for copilot readiness focusing on secure productivity, organisational change, adoption, data governance etc - but there is little to no actual MSFT guidance or collateral. Customers need to know what steps they have to take on the journey to copilot release.
It would be great to have:
- A timeline for when partners will be able to access copilot (beyond the EAP).
- An actual timeline for GA release
- Copilot Partner training resources for sellers, consultants etc. (There is a seller training event but it’s not at APAC times)
- A GTM readiness campaign now with assets Partners can customise (including up to date EDM, videos, decks, screenshots, battlecards etc).
- A funded copilot workshop or briefing motion (or even just the collateral) similar to MCI Build Intent or DMWL briefings to start the art of the possible discussions with clients and set them up for success with copilot.
- Actual examples of business use cases and ROI for M365 copilot based on what the team is seeing in the EAP, this can be expanded to vertical/industry use cases