Viva Amplify adding users

The issue you're experiencing with Viva Amplify and user permissions is likely related to the way roles are configured in your tenant. By default, Viva Amplify requires users to have SharePoint Administrator or Global Administrator permissions to create or manage campaigns, but contributors should not need this level of access. Here’s what might be happening and how to resolve it.

First, ensure that the users you want to add as contributors have the correct licenses assigned—Viva Communications & Communities (C&C) should be sufficient, as you’ve confirmed. The problem may not be the license but rather the role assignments in the Microsoft 365 admin center. Even though contributors don’t need SharePoint admin rights, they still need appropriate permissions within Viva Amplify.

Check if the users have been granted the Viva Amplify Contributor role. This can be done in the Microsoft 365 admin center under Roles & Administrators. If this role isn’t assigned, they won’t be able to participate in campaigns, even if they have the license. Additionally, verify that the campaigns are properly shared with these users—sometimes, access issues arise if the campaign wasn’t explicitly shared with the right people.

Another potential workaround is to use SharePoint’s built-in permission levels. If the campaign is tied to a specific SharePoint site, ensure the contributors have at least Edit permissions on that site. This might bypass the need for full SharePoint admin rights while still allowing them to contribute.

If none of these steps work, there might be a delay in license provisioning or a tenant-specific policy restricting access. You could try removing and reassigning the licenses to the affected users or opening a support ticket with Microsoft to investigate further.