Forum Discussion
HeatherIliff
Jan 31, 2024Copper Contributor
Data management - revolution
Traditional CRMs are killing us. Hoping AI will turn the old database model on its ear.
Briar
Sep 02, 2026Brass Contributor
I agree. The bigger opportunity with AI is moving beyond simply storing records to actually interpreting them and surfacing what matters. Instead of staff digging through fields, notes, and activity logs, an AI-enabled CRM could identify patterns, summarize relationships, and recommend the next best action. The key will be making those insights reliable without sacrificing data quality or privacy.