Forum Discussion
Why is Microsoft advertising for Google chrome on Bing instead of the new Edge?
HotCakeXThis one is actually pretty simple and its how the advertising model is set up. Websites only pay for the ad if it is clicked on, but the top spots will go to the highest bidders(more money per click), and sites can choose which searches to advertise on.
This just means that Google put their ad on the search "top 10 browsers" and will pay Bing money every time it is clicked on.
If Bing put their own website above the ad, it would drive advertisers away, and if Microsoft wants to place an ad, they have to pay for it to keep it fair(remember 2001).
- Yeah I get it, but for this particular matter, they should realize that this money that they are receiving from Google is not worth it to drive people away from finding the new Edge browser and instead seeing google chrome.
btw what happened in 2001?HotCakeX First, what happened in 2001 was a massive anti-trust lawsuit as Microsoft was accused as using an unfair advantage by using their windows dominance to bundle competing products(office, IE, and others) and driving competitors out of business.
Second, its not the money from google, its how much people trust the ad system, and if they see that Microsoft will place their own sites above the ones their paying for, they won't feel its worth the money. Bing is making Microsoft more money per year than YouTube is making google.
The only way for edge to get a link higher than google is to have Microsoft pay for a an ad and bid more money per click than google so it appears first.
- "Bing is making Microsoft more money per year than YouTube is making google."
that is a SERIOUS statement right there! hard to believe... ¯\_(ツ)_/¯
Thanks, found the article:
https://en.wikipedia.org/wiki/United_States_v._Microsoft_Corp.
Wow they used to call IE "flagship"
now I guess they probably just call it a wooden boat.
