Forum Discussion
Microsoft - Do this to gain market share from Google Chrome
Henry-Williams1889 wrote:
Change #1 - Edge should NOT resemble Internet Explorer
This is a new browser built from scratch and completely different from IE - it should look NEW. Please change Edge chromium icon that resembles internet explorer.
There is a psychological aspect to this, it might appear as a small issue, but it has a big impact and Microsoft should not ignore this - If you give this browser any resemblance to IE, people will be more inclined to choose Google Chrome, over Edge Chromium, not because Edge is not a better browser than Chrome, but because it looks like the old and ugly underperforming Internet Explorer browser and people wont choose it.
Give Edge Chromium, a fresh, new looking icon, with new colour(s) (not the current blue) perhaps, change the name as well and do some good work to publicize your new browser.
If Microsoft doesn't correct this early on, it will be a huge mistake, that will slow the adoption of Edge, and that means slower growth for Bing and slower growth in Bing ad dollars.
This, absolutely this. The E and edge branding has got to go. One of the reasons why legacy edge did not catch on was because people saw the blue E and immediatly assumed it was just IE with a fresh coat of paint. If the edge team truly wants this to take off, YOU MUST REBRAND. Edge users and power users alike will know this is completely different, but new users are going to immediatly see the E,
open it up,
and download chrome.
I understand I am just a guy on the internet, but please listen. New edge will go down the same path as old edge and as IE before it, if it does not differentiat from them.