"Read this before buying Corp Comms Tech!"

Wow Lesley I could have written this post and substitute any technology. I have seen so many examples of clients who were either on the receiving end of the classic bait and switch (sales pitch and top level resumes supplied for the bid, not that's not who you get when the work starts) or they made huge assumptions about services. Then when they get the statement of work after the contract is awarded there are a lot of surprises. I really feel like with the advent of cloud and SaaS, more business people with no IT experience are being put in the position of being the subject matter expert and buying services. It happens in comms and marketing too, I think this article could apply to all buying of professional services.