"Read this before buying Corp Comms Tech!"

From my encounters with HR Tech from the learning tech world, I’m inclined to agree. Where I’d disagree, is that everything HR (and this is slightly less true of comms) has to land well with users. That means content has to be accurate, well-written, understandable, and actionable. Micro-copy has to be right and not detract from the task at hand (unlike some training I was doing today). Broader themes have to be consistent and not contradictory. It’s too easy to make compromises with content, so potential solutions need to be tested by people with a real feel for how written/graphic/video content can work together.