Forum Discussion
Perspectives on intranets
We have just published a https://www.swoopanalytics.com/sharepoint-bm-23 based on analysing how a group of nearly 100,000 employees from different organizations are consuming content on the intranet.
One of the things we wanted to look at was the when is the best time to post a news item. The results was relatively clear. We found the most popular times for reading the intranet is 7am-9am or 11am-1pm on a weekday, with Thursday being the best day. However, news is being consumed any time during normal working hours of 8am–6pm.
We also looked at the link between content quality and consumption, how much the intranet is accessed via mobile devices (hint = not a lot) and many other areas.
We asked 8 industry experts we consider thought-leaders about their perspectives on the findings. We also wanted to know if the finding resonates with their own lived experiences and they largely did. I'd like to say a big thank you for your contributions to:
- https://www.linkedin.com/in/ACoAAAFBEUoBWT1OBImmMTObCmFqJBjJCpyhG5g from https://www.linkedin.com/company/comcast/
- https://www.linkedin.com/in/ACoAAAASCVkBx3xNBYQZeutsW8I2ViVRxW594ik and https://www.linkedin.com/in/ACoAAABfx_kBycyvIdjFvE82ljAOk-99Hjkpnas from https://www.linkedin.com/company/step-two-designs/
- https://www.linkedin.com/in/ACoAAArsPhMB_0rChVC1eQFdul9ZfduUt3_I0mc from https://www.linkedin.com/company/cox-enterprises/
- https://www.linkedin.com/in/ACoAAAAmPtcBQFDh3PxC7Qb4oy-k2-x0bavJ_eo from https://www.linkedin.com/company/next-level-ic/
- https://www.linkedin.com/in/ACoAAAB-IUcBdybrHIyazzEe-qOtPevRwwRUEkQ and https://www.linkedin.com/in/ACoAAAAKplcBgSQ_KHiqkm5TEuMSdU9N9qHFfyc from https://www.linkedin.com/company/lithospartners/
- https://www.linkedin.com/in/ACoAAAAAg44ByNZa0gKwl8rNYjiBkOGEDo0Evfg
- https://www.linkedin.com/in/ACoAAAXivZkB7_C5BuFqfy1h01wL_m2uheolzCY from https://www.linkedin.com/company/clearbox-consulting-ltd-/
If you don't already follow these amazing people, then I'd warmly recommend that.
Finally - we're already planning for an update to the report in May 2024 and if you can recommend people that really inspire you then we'll see if we can get their perspectives added.
3 Replies
- I enjoyed reading the report, and am really glad SWOOP is raising the profile of analytics in SharePoint.
Having spent hundreds of hours poring over intranet usage data (just the result of running intranets for years), it was reassuring to find nothing terribly surprising.
It felt, however, that with the discussion about the best time to publish news, that news was being reduced to just another form of interaction. Am I just an unreformed journalist and over-optimistic about what strong news can achieve in a business? Cai Kjaer This is really great stuff and awesome for this community to know about. I'm wondering if you would like to lead a broader discussion around this sometime, present how you went about finding the focus group for this effort and showing a bit more of the research as well as of course answering questions from the community. Awesome work and thank you for the effort.
- Hi Liz - I'd love that. Just let me know how I can help.
