Forum Discussion
Comms videos - Process. Tools. Skills. Let’s talk.
Video is a powerful communication medium. Now that creating and editing and publishing videos can all be done from our phones, it opens up the possibilities for authentic, engaging content in our org...
In terms of the companies I’ve worked with, video is typically an afterthought. They’ll have occasional leadership videos, something relating to a campaign, and perhaps something a bit more fun.
When smartphones with cameras started becoming a thing, I tried to explain the potential of video to my architectural practice employers. Not just videos of completed buildings, computer-generated flythroughs or timelapses of construction, but the kind of things an architect or building engineer could record on-site like a detail, or showing how something worked. My efforts to put flythrough videos onto the SP2007 home page were met by IT demanding I pull them back down.
At least, these days we have the kind of bandwidth needed to support videos, I rather wish that we had better ways of getting them in front of employees in ways that makes them easy to discover and relevant.
When smartphones with cameras started becoming a thing, I tried to explain the potential of video to my architectural practice employers. Not just videos of completed buildings, computer-generated flythroughs or timelapses of construction, but the kind of things an architect or building engineer could record on-site like a detail, or showing how something worked. My efforts to put flythrough videos onto the SP2007 home page were met by IT demanding I pull them back down.
At least, these days we have the kind of bandwidth needed to support videos, I rather wish that we had better ways of getting them in front of employees in ways that makes them easy to discover and relevant.