Forum Discussion
Site impressions dropped to near-zero since Jan 2025 — 3 tickets raised, no response from support
Hi, I can understand why this is concerning, especially after opening several support cases. I would avoid assuming a manual penalty until you have URL-level evidence. In Bing Webmaster Tools, run URL Inspection against the homepage and several representative pages that previously received impressions. Compare the crawl status, canonical URL, indexing state and live fetch result. At the server level, check logs for Bingbot requests returning 403, 429 or 5xx responses, unexpectedly long response times, CDN or WAF blocks, and IPv6 or DNS failures. Submit only important changed URLs through IndexNow rather than repeatedly submitting the entire site. For the support case, include example URLs, the approximate date the decline began, request or case IDs, sitemap details, and before-and-after Bingbot log samples. That gives the support team something concrete to investigate instead of only a traffic graph