WVD with just Azure AD

Yes, why do we need AD?  This is a cloud solution and perfect for SMBs.  I have been waiting for this service to come in Public Preview since we did not make it in the private one and got my email yesterday morning. Super excited, couldn't sign in fast enough to fire it up and test it out as we have had talks with customers about it.  Followed the documentation and then went to create my pool and my excitement just drained away when an AD UPN and vnet was required to continue.  What a let down.  Just like the let down of the new security and compliance offers that are only available if you have M365 E3. Is anyone at Microsoft paying attention to SMBs?  These products are a huge sell for them and for the first time they are not overpriced.