push notifications for hosted/deployed applications in a private store like air-watch?

Hi, 

 

We have a cross platform application (UWP/iOS/Android), but deployed in a private store called air-watch. How can I make use of Azure push notifications for these apps.

 

As per few articles it is mandatory to register application with respective developer accounts and configure notifications services in Azure with the Package SID (for UWP) etc.,

 

Is it possible in the case of private/internal store app to send push notifications using Azure??

 

Thanks,

Ram