It's impossible to ignore the fact that security is of the ut-most importance now more than ever, so these requirements for better hardware security are difficult reality to ignore. If it is something a consumer either doesn't care about or doesn't think is important, well thats fine, but perhaps they should reevaluate depending on how they use their device(s).
From a business perspective data loss is much more expensive than hardware replacement. So for businesses this seems like a no-brainer. The discussion around e-waste is hard to ignore however, but there is an oppurtunity for these devices to enter the consumer world running some flavour of Linux, for example. I hope this occurs, as it does seem like a huge waste for these devices to not be properly recycled or just repurposed completely in a non-enterprise context.
And again for myself as an individual, I don't necessarily want businesses that control my data in some capacity to be running hardware that can be more easily exploited-- it feels as if people are not looking at it in this way.
This article is clearly targetted towards enterprises and IT Admins, it's important for those managing these devices in a business to understand how and why this is happening. But as an individual I think it is important to consider things like TPM and the role it plays in your everyday computing life-- but also if that matters to you.
There are other options from Windows 10 that are just as viable for consumers to adopt, and I think that should be a larger part of the conversation rather than "Microsoft bad", which just feels unproductive.