Introducing a unified future for app updates on Windows

Hello Angie!

My name is Nurlan, and I'm an independent/individual developer from Kazakhstan.

I'm having a problem: I can't publish the latest https://teamatica.org/update/Teamatica.exe for https://teamatica.github.io in the https://apps.microsoft.com/detail/xp8lvlmtsbd7wf because SmartScreen is blocking it due to a lack of reputation. Is there anyone at Microsoft who can help with this?

SmartScreen is the biggest pain point for all independent/individual Windows developers — it's the main reason why getting into the Microsoft Store is so difficult. I've already shared https://medium.com/@teamatica/microsoft-store-121542d58aec, please consider addressing this if you truly want to support independent/individual developers.

Thanks for making Store submissions free.
Thanks for simplifying the delivery process.

But let me share a secret: the number of apps in the Microsoft Store won't grow — because SmartScreen is standing in the way :(

Will onboarding my app to the Windows Update orchestration platform improve its reputation with SmartScreen or help avoid installation warnings?