Have to admit at first i was checking the date of this article, thought maybe it's April 1st 🙂 I guess companies that just enable regular Windows Update and let it do its job can benefit from this to have more controlled updating. But then this requires to do something in management console to set it up and to understand the reports. And if you are doing that, then maybe it is more appropriate for you to control whole process yourself with deployments and rings. This service seems to fall into a very niche area of use cases. Especially confusing is E3 targeting. E3 companies probably do updates themselves already and are not going to offload it this way. Also, Office 365 can already be set to update automatically (default setting) and it does, and it fails all the time (hundreds of machines every month failing to install). This service will not automagically make your machine to update if they get some cryptic 0x000.... errors, etc. 95% is not enough. Those pesky hundreds, last 5% are still not compliant and have to be dealt with. Who is going to deal with it? Microsoft?