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Benchmarks to compare Copilot adoption coming to Copilot Dashboard

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zachminers
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Oct 09, 2025

Organizations can get broader context about their Copilot adoption trends through comparison benchmarks

 We’re excited to announce the initial rollout of Benchmarks in the Microsoft Copilot Dashboard in Viva Insights. 

This new feature lets organizations compare Copilot usage internally across different company groups, as well as externally against similar companies. These insights help identify adoption trends and provide broader context and new opportunities to improve Copilot engagement.

With these changes, the Microsoft Copilot Dashboard will include: 

  • Internal benchmarksto compare cohorts within your company based on manager types, regions, and job functions:  
    • Percentage of active Copilot users 
    • Adoption by app 
    • Returning user percentage
  • External benchmarksto compare your percentage of active Copilot users with:  
    • Top 10% and Top 25% of companies like yours 
    • Top 10% and Top 25% overall benchmarks 

FAQs 

What are cohort benchmarks? 

The cohort benchmark is based on a comparison cohort of employees within your company who share similar job functions, regions, or manager roles. The calculation uses Job function, Region, and Manager attributes to determine expected values by role. The cohort result looks at the role composition of the selected group, and constructs a weighted average expected result based on matching roles across the tenant. 

What are external benchmarks? 
External benchmarks represent results for other companies that use Copilot or a group of companies like yours. Benchmarks based on “companies like yours” can include companies that share the same industry, size tier, and/or headquarters region as your own company. Industry and headquarters region are descriptive values that your company provides to Microsoft when using Microsoft services and can be updated through your sales representative. 

Any external benchmark represents at least 20 companies. 

How does Microsoft ensure privacy when calculating external benchmarks? 

External benchmarks are calculated using randomized mathematical models to ensure privacy. Each benchmark group includes at least 20 companies and is derived from approximations to prevent the use of any single company’s actual data. 

Are you planning to add more benchmarked metrics? 

We’re carefully assessing the quality of external benchmarks and plan to incorporate user feedback as we evaluate adding additional benchmarks.  

 

Benchmarks in the Copilot Dashboard are currently only available to private preview customers. We’ll begin to roll out this new functionality to all customers later this month. Learn more about how to use the Copilot Dashboard. 

Updated Oct 09, 2025
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