Built on a unified Microsoft platform, the Technosoft Yana Automotive Solution unifies multiple systems to enable intelligent, customer-centric operations.
Buying a car is a big moment for everyone. Not only are there financial considerations, but also emotional ones, shaped by aspirations, lifestyle, and trust in the brand. For automakers to meet customers at this moment, they must do more than just showcase vehicles. They have to anticipate needs, personalize the buying journey, and provide a seamless experience from browsing to ownership.
The challenge, however, lies in the complexity of automotive retail. From managing vast networks to integrating after-sales services, spare parts, and warranty claims, dealers must orchestrate an enormous volume of data and operations. Too often, this information sits in silos, limiting visibility across the customer journey and slowing decision-making. In a competitive and digital-first market, that friction can mean missed opportunities to connect with customers.
Dealers need a streamlined, unified view into their operations to make smarter, faster decisions—which is the specialty of Technosoft Automotive. With decades of experience and a global presence, their Technosoft Yana Automotive Solution (TAS, or Yana) is designed to provide dealers the holistic view they need by integrating employee resource planning (ERP), customer resource management (CRM), and digital marketing, empowering dealers to deliver smarter, faster, and more personalized customer experiences.
This expertise and capability was exactly what Nissan Philippines needed to transform their dealer and distributor ecosystem. And Technosoft Automotive was ready to take on the challenge.
Unifying data sprawl across 58 dealerships
Nissan Philippines oversees a network of 58 dealerships across the islands, importing vehicles from Japan and Thailand for distribution to local markets. But as the company’s sales base grew, its legacy IT systems struggled to keep pace. Individual dealerships operated on disparate systems, making it difficult to generate consistent, cross-sectional analysis of customer and supply chain data.
“There were two systems in place: a vehicle sales system and a parts sales system,” said Kensuke Okino, ASEAN IS/IT Head at Nissan Motor (Thailand) Co., Ltd. “From an IT perspective, the systems were outdated, which resulted in high costs and very low operational and maintenance efficiency.”
In addition to the maintenance costs, this fragmented setup created inefficiencies across dealer operations and limited Nissan’s ability to approach customers with data-driven insights. Meanwhile, siloed processes meant that customer experiences varied by dealer, undermining Nissan’s ability to deliver the consistent, premium service it wanted to be known for.
Recognizing that modernizing their IT infrastructure was essential to both operational efficiency and customer engagement, Nissan Philippines began looking for a solution. They needed a trusted partner with deep automotive expertise and the ability to execute large-scale transformations. Technosoft Automotive was the right partner for the job.
“Technosoft Automotive has a proven track record with consultants who understand the local language and are familiar with local business practices,” said Okino. “[TAS] is developed based on Microsoft products and is an IT platform that can manage OEMs, dealers, and vehicle owners end-to-end. TAS is highly customizable and flexible, with mobile solutions available for a wide range of business processes. Functionality expansions such as AI and automation can also be accommodated by in-house IT development. For these reasons, TAS was ultimately selected.”
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