by: Alex Zagury, CVP, Global Channel Sales
Hosting and hybrid cloud partners are at one of the most meaningful inflection points the market has seen in years. Changes in virtualization licensing, rising infrastructure costs, and rapidly evolving customer expectations are reshaping traditional hosting economics. At the same time, customers are asking for greater flexibility across on-premises, edge, and public cloud environments—with consistent management, security, and governance wherever workloads run.
This moment represents an opportunity for partners who choose to act now. Partners who plan early can protect margins, strengthen customer trust, and introduce higher-value managed services while giving customers choice and continuity across their environments.
Market impact is expected to accelerate, and shifting data residency, sovereignty, and compliance requirements are driving customers to reassess where and how workloads run. The opportunity to differentiate and lead starts today.
What’s changing in the hosting market
If you’re picking up on more urgency from customers, you’re not alone. Many hosting providers built their business on traditional virtualization platforms, managing infrastructure on behalf of customers over long lifecycles.
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