By David Smith, Vice President, WW Channel Sales
Microsoft marks a significant milestone in 2025—50 years of inspiring innovation and
technology solutions that empower people and organizations to achieve more. Though we often focus on the end product—those software solutions from the early days to the evolution of our
leading cloud-based business—equally important is the way we get our world-class products
into the hands of our customers.
As our technology has evolved, so have the ways in which we sell it. We’ve moved beyond
transactional agreements and now focus on customized, solution-based selling to meet the
growing demands of our partners and customers. In doing this, we have created deeper
relationships and greater opportunities, transforming businesses along the way.
Now, more than ever, with the small and midsize enterprise market rapidly expanding and cloud
adoption accelerating, partners have a significant opportunity to drive growth by prioritizing
timely renewals and strategic upsells—maximizing both customer value and revenue potential.
Partners are the trusted advisors who can help unlock business outcomes for these important
customers, and prioritizing Cloud Solution Provider (CSP) partners is our primary motion to help you capture this opportunity.
As we shared at Microsoft Ignite 2024, our estimates based on IDC data indicate that the total
addressable market (TAM) for small and medium-sized businesses (SMB) in the 2025 fiscal year
(FY25) is $661 billion*, with $467 billion in cloud solutions—and growing fast.
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