by: Steve Thomas, Director, Partner Programs & Experiences
Microsoft partner benefits packages start at $350 and, when fully utilized, can unlock significant value for partners. They empower you to run your business more efficiently, accelerate skilling and innovation, and improve solution quality.
Partner benefits provide Microsoft partners with access to discounted product licenses, Azure credits, technical consultations, and support. They are available across three package tiers: Partner Launch Benefits, Partner Success Core Benefits, and Partner Success Expanded Benefits, so partners can choose the right level of benefits for their stage of growth.
New research from Omdia and IDC shows that when partners actively use these benefits, the impact can be significant. Omdia found that 90% of surveyed partners reported some level of ROI from their package investment, and 83% of surveyed partners reported that benefits packages contributed to business growth, with growth of at least 30% in some scenarios.1
According to a new IDC Info Snapshot, sponsored by Microsoft, partners can realize potential retail savings of $17,342* with Partner Launch Benefits, $99,407 with Partner Success Core Benefits, and $578,972 with Partner Success Expanded Benefits when they maximize package utilization.**²
The message across both studies is clear: the strongest returns come when partner benefits packages are used as growth infrastructure, not simply as a set of discounts. Partners are using their packages to operate as Customer Zero (using Microsoft solutions internally before taking them to market), accelerate innovation, move faster to market, and build repeatable, high-margin offerings that strengthen their business.
That Customer Zero approach is already showing up in how partners run their own businesses.
– Jason Price, CEO, Aston-Price
This blog shares a practical playbook you can use to turn your partner benefits package into repeatable motions toward Frontier transformation: across internal skilling, solution development, go-to-market, and delivery.
Be sure to join our Partner benefits discussion board if you have questions or want to connect to subject matter experts!
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