How many egregious mistakes can a company make in a single update? Let’s see…
1. Push out a disruptive update to every customer with no warning whatsoever.
2. Without warning, fundamentally change the way files have been stored for over a decade.
3. Without permission from the customer, remove the files they supposedly own from the folder in which the files have resided for over a decade.
4. Move these files to a hidden location inaccessible to backup and automation systems on which your customers rely.
5. Fail to provide a simple single button solution, available to Windows customers, to disable Files On-Demand confirming the widespread belief that Microsoft views Mac customers as second-class citizens.
6. Break basic functionality that has been part of the Mac “experience” since 1984 by making it impossible to move files into and out of the Trash.
7. Offer no solution whatsoever to restore the customer’s files to their previous location.
8. Unfathomably, make it impossible to revert to the OneDrive version running just days earlier.
9. Explain away everything in a five-thousand word blog post with such gems as “What you are seeing is a bit of an optical illusion,” and “Spotlight will not fetch (or hydrate) files that are dataless,” and “OneDrive will preserve the non-dataless contents of your sync root.”
10. Fail to notify your customer support staff of the changes, leaving them completely clueless. I was first instructed by customer support to locate and delete SkyDrive folders. When I could not locate these folders, word from the "escalation team" days later was that in fact OneDrive has no cached files. This, despite the five-house word blog post mentioned earlier.
11. Fail to update your online documentation sending hapless customers down the rabbit hole to waste countless hours in futile search of a solution.
12. Inexplicably blame everything on Apple. This despite the fact that virtually every other file synchronization solution on the Mac get this right. Dropbox. Google Drive. iCloud Drive. Somehow they all get this right.
13. Tell customers “Files On Demand is part of macOS and cannot be turned off,” which is patently false.
14. Solicit feedback, and then fail to answer countless questions posted by hundreds of aggrieved customers online.
15. Abandon your customers leaving them hanging with no options for moving forward.
16. Fail to acknowledge anywhere that this is even an issue.