Two thoughts: usually Microsoft is well-aware of their competition, but they are uncharacteristically FAR from the mark with Remote Help. It is not only woefully overpriced currently, but also terribly lacking in capability relative to the market. Integration with Intune isn't worth nearly as much as they seem to estimate.
The other thought is I agree that it's a crazy, disappointing trend of making every new thing a separate add-on--with zero sense of proportionality of relative value (e.g., all the Viva stuff, Entra/Priva/etc... or how about Scheduler, which gives you Cortana as an assistant for scheduling meetings (er, even though free Cortana can do some of this AI stuff already, but this is apparently... Cortana + 10 IQ?), for $10/month/user... seriously?! One can get the entire Office suite for almost the same price!). However, I disagree with others that E5 needs to be the end-all-be-all for licensing suites. None of us actually want this: if Microsoft is artificially restricted to offer every service as part of E5, that means jacking up the E5 price, leaving folks stuck paying more for things they don't want or need. I do think E5 should continue to be enhanced as a premium suite (like almost any software product) and not have a feature line-in-the-sand artificially drawn with everything outside offered as these erratically-priced add-ons, so perhaps an E7 or something is warranted to stop the greatly overpriced a la carte madness.