As AI becomes a core part of modern business, one big question remains: How do we actually measure its impact? Microsoft’s March Viva Community Call, “Understanding AI Impact on Your Business with Copilot Analytics,” tackled this question head-on — offering a deep dive into how Copilot Analytics is helping companies turn AI data into strategic advantage.
Watch the Microsoft Viva Community Call: Understanding AI Impact on Your Business with Copilot Analytics
Here are the top insights:
1. AI is Reshaping Work — But Measurement is Key
Companies are no longer just experimenting with AI — they’re embedding it into their core operations. But as Mike Walsh, Microsoft’s Director of Product Marketing, pointed out, the challenge now is understanding AI's real impact. That's where Copilot Analytics steps in — offering tools to track adoption, productivity shifts, and most importantly, business outcomes.
2. Copilot Analytics is Built for the Entire AI Journey
Whether you're just rolling out AI or already scaling usage across teams, Copilot Analytics supports every phase:
- Adoption: Track who’s using AI and how frequently.
- Productivity: Track time saved with AI-assisted workflows.
- ROI: Tie Copilot usage to key business metrics across departments.
Companies that measure AI usage consistently are seeing faster ROI and better adoption.
3. New Agentic Reporting Capabilities Are Game-Changing
As AI evolves to act more independently (think support bots and virtual agents), Microsoft is introducing new reporting tools for Copilot Studio agents, including:
- Active user counts
- Success and satisfaction rates
- Impact on business metrics (e.g., 20% fewer IT tickets due to an AI support agent)
These agent-specific insights help leaders optimize automation efforts and scale what works.
4. Real-World ROI: Sales Teams See Measurable Gains
Copilot Analytics isn't just about data—it’s about results. Here's how organizations are turning usage insights into business value:
📈 Sales Team Performance Microsoft’s own sales organization (MCCAPS) used Copilot Analytics to directly correlate high Copilot usage with stronger outcomes:
- +5% in sales opportunities: More leads across the sales org
- +9.4% higher revenue per seller: Boosted performance in a key business group
- +20% increase in close rates: High Copilot users consistently closed more deals
🛠️ IT Support Efficiency An AI-powered support agent built with Copilot Studio led to major improvements:
- 20% fewer support tickets: Automation helped reduce ticket volume
- 70% success rate & high satisfaction: The agent delivered strong results and user feedback
These examples show how AI usage data—when paired with business metrics—tells a clear ROI story.
5. From Dashboards to Deep Dives: Tools for Every Role
Copilot Analytics offers tailored experiences:
- Leadership dashboards (Viva Insights) for strategic overviews
- Admin tools (Microsoft 365 and Power Platform) to manage licensing, track agents, and spot trends.
Everything is built on Microsoft’s secure, compliant platform, with flexibility to integrate your own business data.
6. Get started on your AI measurement journey
To help teams get started, Microsoft offers a Copilot Success Kit, built-in surveys for sentiment analysis, and partner-led services through FastTrack and Unified support. This ecosystem ensures you’re supported through the entire AI adoption curve.
We’re also pleased to announce a new Monday Masterclass series on all things Copilot Analytics that will start on Monday, June 2nd, with registration details coming soon.
To further explore insights from this webinar and learn how to navigate AI transformation in your organization, we invite you to:
- Read our Learn articles:
- Access the Copilot Scenario Library
- Watch our Ignite on demand session Measure AI adoption and value
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