Introducing Copilot Memory: A More Productive and Personalized AI for the Way You Work

Microsoft was built on groundbreaking innovations. But somewhere along the way, the spark seems to have dimmed. From the MS Phone to Media Player and browsers, pivotal technologies that should’ve been Microsoft's strongholds have slipped past—opportunities lost not because the company lacked engineering talent, but because it lost touch with its original compass: building solutions that work for everyone.

Today, Microsoft appears increasingly focused on enterprise-scale deployments—maybe without even realising it. Azure now demands an army of engineers just to navigate its complexity. But what about the SMBs, the entrepreneurs, the home users? They aren’t asking for mission control—they’re asking for clarity, autonomy, and simplicity. They don't want to go hunting for a “needle of memory in the Microsoft stack.”

There’s no doubt that some of the greatest technical minds in the industry are at work here. But that visionary marketing instinct Bill had? It’s never been matched. The current trajectory may be technically impressive, but strategically, it's veering off course.

The direction Microsoft is taking isn't just misaligned—it could be Azure’s undoing. And I’m going to tell you why.