Internal Microsoft pilots saw more than 23% higher daily active usage
The Great Copilot Journey is a 30-day skilling resource that helps users learn how to use Copilot, one prompt at time. We designed this program based on two beliefs:
- Small, consistent successes help users get more confident and comfortable using Copilot.
- Having fun and delight with Copilot drives adoption.
And now we have the data that shows it works.
Internal pilots show higher Copilot usage
We ran internal pilots of the Great Copilot Journey for Microsoft 365 Copilot with 653 participants, and here’s what we found:
- Compared to baseline usage prior to the pilot, daily active usage (DAU) was more than 23% higher during the pilot. Weekly active usage (WAU) was more than 28% higher.
- After the pilot, DAU and WAU remained elevated by more than 14% and 15%, respectively, compared to pre-pilot levels
These results reflect internal usage patterns and are not representative of external customer behavior or product performance, but they show what’s possible when Copilot becomes part of users’ daily workflows.
What Participants Had to Say
A notable aspect of the Great Copilot Journey pilot was its impact on participants and how they enjoyed the learning experience. Below are a few quotes describing what it was like to receive the daily prompts and how it influenced their approach to work:
- “This is by far the best enablement and adoption program I've ever seen at Microsoft.”
- “I have never had this much fun in a training.”
- “I was able to apply prompts in ways I hadn't thought of.”
- “This was so inspiring!”
- “I am so happy with the Great Copilot Journey.”
How the Pilots Worked
We ran the Great Copilot Journey with a total of 653 participants across multiple teams. 255 of those participants opted into the experience voluntarily, while 398 participants were automatically enrolled with the option to opt out at any time.
Participants received daily emails for 30 consecutive business days, giving them a single prompt to practice each day. This cadence allowed the users to see what’s possible with Copilot and discover a new use case every day in a low-lift, easy-to-follow way.
Bring the Great Copilot Journey to Your Team
Ready to bring this experience to your team? The Great Copilot Journey is available at no cost and is available in two versions:
- For Microsoft 365 Copilot for users with full Copilot licenses. Learn more about the prompts and what’s included here.
- For Copilot Chat for users with Microsoft 365 licenses. Learn more about the prompts and what’s included here.
There are several ways you can execute the program for your team:
- Download the email template kit: Simply open the email templates in Outlook, customize them if you wish, add your recipients and schedule a send time.
- For Microsoft 365 Copilot: Available in English, German, Spanish, French, Italian, Japanese, Korean, Portuguese, Chinese (China), and Chinese (Taiwan)
- For Copilot Chat: Available in English, German, Spanish, French, Italian, Japanese, Korean, Portuguese, Chinese (China), and Chinese (Taiwan)
- Use the open-source Power Automate flow for minimal manual effort. Learn more about it works here.
- Access the flow for Microsoft 365 Copilot
- Access the flow for Copilot Chat
Start your journey today and help your users make Copilot a part of their daily workflows.
Microsoft