A strategic partnership with Infobip to power the future of global communication for the agentic era
For developers building intelligent, automated communication experiences with Microsoft Azure Communication Services (ACS), global SMS coverage has long been a constraint. Today, we’re removing that barrier.
We’re excited to announce the public preview of Messaging Connect, a new partner-led program that brings global SMS coverage to Azure Communication Services—starting with Infobip, one of the world’s leading communication providers.
Messaging Connect is more than just global delivery. It’s the foundation for enabling SMS-powered interactions across your applications, workflows, and AI-driven agents. Whether you're orchestrating appointment reminders from Copilot Studio, triggering alerts via Azure Functions, or integrating two-way SMS into CRM workflows with Power Automate, Messaging Connect makes it possible to reach mobile users in 190+ markets—without changing how you build in Azure.
A Trusted Global Partner
This launch is made possible through a strategic partnership with Infobip, a global communications platform with direct connections to 800+ carriers across more than 190 countries and territories. Infobip brings decades of regulatory expertise, carrier relationships, and enterprise-grade reliability to the Messaging Connect program.
By combining Infobip’s global telco infrastructure with Microsoft’s communications developer platform and trusted cloud, customers now have a single API to send and receive messages worldwide—while keeping their data, insights, and logic anchored in Azure.
Built for What's Next
With Messaging Connect we’re enabling communication for the agentic era. In this new era, AI agents, Copilots, and automation workflows must engage users through natural channels like SMS, WhatsApp, RCS, and voice.
With Messaging Connect, AI agents can leverage global SMS, without compromising observability, compliance, or platform integration.
Take Microsoft Copilot Studio for example. Developers can build flows that send proactive SMS notifications, listen for replies, and trigger downstream logic—without leaving the Azure ecosystem. Messages are delivered globally via the partner network, but events like delivery reports and inbound messages flow back into Azure Event Grid, Log Analytics, and your app—where business logic lives.
Why Messaging Connect Matters for Developers & Businesses
Messaging Connect offers advantages to developers and businesses who need reliable, scalable messaging:
- Global reach without custom telco integrations
- Zero change to your Azure deployment
- Direct partner billing—you control rates and volume with the Messaging Connect Partner
- Observability-first architecture with native Azure monitoring
- Compliance handled at the source—partners manage local registration
Developers can continue using the Azure Communication Services SMS API and event model they’re familiar with. Behind the scenes, Messaging Connect handles the routing, delivery, and partner interaction. You send the message—the Messaging Connect ecosystem delivers it.
Developer tip: You’ll keep using the same Azure Communication Services SMS API you already know. To send messages via Messaging Connect, just include a messagingConnect object like this:
{
"from": "+447700900123",
"to": ["+14155550100"],
"message": "Hello from Messaging Connect!",
"options": {
"messagingConnect": {
"apiKey": "your-partner-api-key",
"partner": "[partner name]"
}
}
}Try Messaging Connect Today
Messaging Connect is now in public preview with Infobip as the first integrated partner. Whether you're building customer notification workflows, Copilot-driven agent experiences, or global SMS alerting systems—this is your path to scale.
🌏To learn more about Messaging Connect, including supported geographies and how to get started, visit the Messaging Connect page on Microsoft Learn.
Stay tuned, build boldly, and let us know what you create.
Microsoft
