Every communications team faces the same challenge: helping leaders connect with employees in authentic, meaningful ways while competing for attention in an increasingly crowded environment. Traditional communication moments such as town halls, quarterly updates, and major announcements remain important, but they no longer define how trust and engagement are built.
The creator economy offers a different model. The most successful creators didn't build influence through a handful of large moments. They built it by communicating authentically, engaging consistently, and continuously refining their approach based on audience feedback and data. This month's First Friday we're joined by Nina Teubner, employee & executive communications leader at Microsoft.
View the recording here.
Join us October 2 @ 8 am PT to learn how those same principles can be applied to leadership communication:
- How creator economy principles can strengthen leadership communication.
- Why leading organizations are shifting from campaigns to continuous engagement.
- How to build trust through authenticity, consistency, and data-driven optimization.
- How Copilot and Cowork can scale content creation and audience insights.
- Practical ways to measure and improve communication impact.
Hope to see you there! Register today: aka.ms/FirstFridaysOct
Microsoft