Rethinking Data Security and Governance in the Era of AI
The era of AI is reshaping industries, enabling unprecedented innovations, and presenting new opportunities for organizations worldwide. But as organizations accelerate AI adoption, many are focused on a growing concern: their current data security and governance practices are not effectively built for the fast-paced AI innovation and ever-evolving regulatory landscape. At Microsoft, we recognize the critical need for an integrated approach to address these risks. In our latest findings, Top 3 Challenges in Securing and Governing Data for the Era of AI, we uncovered critical gaps in how organizations manage data risk. The findings exemplify the current challenges: 91% of leaders are not prepared to manage risks posed by AI 1 and 85% feel unprepared to comply with AI regulations 2 . These gaps not only increase non-compliance but also put innovation at risk. Microsoft Purview has the tools to tackle these challenges head on, helping organizations move to an approach that protects data, meets compliance regulations, and enables trusted AI transformation. We invite you to take this opportunity to evaluate your current practices, platforms, and responsibilities, and to understand how to best secure and govern your organization for growing data risks in the era of AI. Platform fragmentation continues to weaken security outcomes Organizations often rely on fragmented tools across security, compliance, and data teams, leading to a lack of unified visibility and insufficient data hygiene. Our findings reveal the effects of fragmented platforms, leading to duplicated data, inconsistent classification, redundant alerts, and siloed investigations, which ultimately is causing data exposure incidents related to AI to be on the rise 3 . Microsoft Purview offers centralized visibility across your organization’s data estate. This allows teams to break down silos, streamline workflows, and mitigate data leakage and oversharing. With Microsoft Purview, capabilities like data health management and data security posture management are designed to enhance collaboration and deliver enriched insights across your organization to help further protect your data and mitigate risks faster. Microsoft Purview offers the following: Unified insights across your data estate, breaking down silos between security, compliance, and data teams. Microsoft Purview Data Security Posture Management (DSPM) for AI helps organizations gain unified visibility into GenAI usage across users, data, and apps to address the heightened risk of sensitive data exposure from AI. Built-in capabilities like classification, labeling, data loss prevention, and insider risk insights in one platform. In addition, newly launched solutions like Microsoft Purview Data Security Investigations accelerate investigations with AI-powered deep content analysis, which helps data security teams quickly identify and mitigate sensitive data and security risks within impacted data. Organizations like Kern County historically relied on many fragmented systems but adopted Microsoft Purview to unify their organization’s approach to data protection in preparation for increasing risks associated with deploying GenAI. “We have reduced risk exposure, [Microsoft] Purview helped us go from reaction to readiness. We are catching issues proactively instead of retroactively scrambling to contain them.” – Aaron Nance, Deputy Chief Information Security Officer, Kern County Evolving regulations require continuous compliance AI-driven innovation is creating a surge in regulations, resulting in over 200 daily updates across more than 900 regulatory agencies 4 , as highlighted in our research. Compliance has become increasingly difficult, with organizations struggling to avoid fines and comply with varying requirements across regions. To navigate these challenges effectively, security leaders’ responsibilities are expanding to include oversight across governance and compliance, including oversight of traditional data catalog and governance solutions led by the central data office. Leaders also cite the need for regulation and audit readiness. Microsoft Purview enables compliance and governance by: Streamlining compliance with Microsoft Purview Compliance Manager templates, step-by-step guidance, and insights for region and industry-specific regulations, including GDPR, HIPAA, and AI-specific regulation like the EU AI Act. Supporting legal matters such as forensic and internal investigations with audit trail records in Microsoft Purview eDiscovery and Audit. Activating and governing data for trustworthy analytics and AI with Microsoft Purview Unified Catalog, which enables visibility across your data estate and data confidence via data quality, data lineage, and curation capabilities for federated governance. Microsoft Purview’s suite of capabilities provides visibility and accountability, enabling security leaders to meet stringent compliance demands while advancing AI initiatives with confidence. Organizations need a unified approach to secure and govern data Organizations are calling for an integrated platform to address data security, governance, and compliance collectively. Our research shows that 95% of leaders agree that unifying teams and tools is a top priority 5 and 90% plan to adopt a unified solution to mitigate data related risks and maximize impact 6 . Integration isn't just about convenience, it’s about enabling innovation with trusted data protection. Microsoft Purview enables a shared responsibility model, allowing individual business units to own their data while giving central teams oversight and policy control. As organizations adopt a unified platform approach, our findings reveal the upside potential not only being reduced risk but also cost savings. With AI-powered copilots such as Security Copilot in Microsoft Purview, data protection tasks are simplified with natural-language guidance, especially for under resourced teams. Accelerating AI transformation with Microsoft Purview Microsoft Purview helps security, compliance, and governance teams navigate the complexities of AI innovation while implementing effective data protection and governance strategies. Microsoft partner EY highlights the results they are seeing: “We are seeing 25%–30% time savings when we build secure features using [Microsoft] Purview SDK. What was once fragmented is now centralized. With [Microsoft] Purview, everything comes together on one platform, giving a unified foundation to innovate and move forward with confidence.” – Prashant Garg, Partner of Data and AI, EY We invite you to explore how you can propel your organization toward a more secure future by reading the full research paper at https://aka.ms/SecureAndGovernPaper. Visit our website to learn more about Microsoft Purview. 1 Forbes, Only 9% Of Surveyed Companies Are Ready To Manage Risks Posed By AI, 2023 2 SAP LeanIX, AI Survey Results, 2024 3 Microsoft, Data Security Index Report, 2024 4 Forbes, Cost of Compliance, Thomson Reuters, 2021 5 Microsoft, Audience Research, 2024 6 Microsoft, Customer Requirements Research, 2024Microsoft Security in Action: Zero Trust Deployment Essentials for Digital Security
The Zero Trust framework is widely regarded as a key security model and a commonly referenced standard in modern cybersecurity. Unlike legacy perimeter-based models, Zero Trust assumes that adversaries will sometimes get access to some assets in the organization, and you must build your security strategy, architecture, processes, and skills accordingly. Implementing this framework requires a deliberate approach to deployment, configuration, and integration of tools. What is Zero Trust? At its core, Zero Trust operates on three guiding principles: Assume Breach (Assume Compromise): Assume attackers can and will successfully attack anything (identity, network, device, app, infrastructure, etc.) and plan accordingly. Verify Explicitly: Protect assets against attacker control by explicitly validating that all trust and security decisions use all relevant available information and telemetry. Use Least Privileged Access: Limit access of a potentially compromised asset, typically with just-in-time and just-enough-access (JIT/JEA) and risk-based policies like adaptive access control. Implementing a Zero Trust architecture is essential for organizations to enhance security and mitigate risks. Microsoft's Zero Trust framework essentially focuses on six key technological pillars: Identity, Endpoints, Data, Applications, Infrastructure, & Networks. This blog provides a structured approach to deploying each pillar. 1. Identity: Secure Access Starts Here Ensure secure and authenticated access to resources by verifying and enforcing policies on all user and service identities. Here are some key deployment steps to get started: Implement Strong Authentication: Enforce Multi-Factor Authentication (MFA) for all users to add an extra layer of security. Adopt phishing-resistant methods, such as password less authentication with biometrics or hardware tokens, to reduce reliance on traditional passwords. Leverage Conditional Access Policies: Define policies that grant or deny access based on real-time risk assessments, user roles, and compliance requirements. Restrict access from non-compliant or unmanaged devices to protect sensitive resources. Monitor and Protect Identities: Use tools like Microsoft Entra ID Protection to detect and respond to identity-based threats. Regularly review and audit user access rights to ensure adherence to the principle of least privilege. Integrate threat signals from diverse security solutions to enhance detection and response capabilities. 2. Endpoints: Protect the Frontlines Endpoints are frequent attack targets. A robust endpoint strategy ensures secure, compliant devices across your ecosystem. Here are some key deployment steps to get started: Implement Device Enrollment: Deploy Microsoft Intune for comprehensive device management, including policy enforcement and compliance monitoring. Enable self-service registration for BYOD to maintain visibility. Enforce Device Compliance Policies: Set and enforce policies requiring devices to meet security standards, such as up-to-date antivirus software and OS patches. Block access from devices that do not comply with established security policies. Utilize and Integrate Endpoint Detection and Response (EDR): Deploy Microsoft Defender for Endpoint to detect, investigate, and respond to advanced threats on endpoints and integrate with Conditional Access. Enable automated remediation to quickly address identified issues. Apply Data Loss Prevention (DLP): Leverage DLP policies alongside Insider Risk Management (IRM) to restrict sensitive data movement, such as copying corporate data to external drives, and address potential insider threats with adaptive protection. 3. Data: Classify, Protect, and Govern Data security spans classification, access control, and lifecycle management. Here are some key deployment steps to get started: Classify and Label Data: Use Microsoft Purview Information Protection to discover and classify sensitive information based on predefined or custom policies. Apply sensitivity labels to data to dictate handling and protection requirements. Implement Data Loss Prevention (DLP): Configure DLP policies to prevent unauthorized sharing or transfer of sensitive data. Monitor and control data movement across endpoints, applications, and cloud services. Encrypt Data at Rest and in Transit: Ensure sensitive data is encrypted both when stored and during transmission. Use Microsoft Purview Information Protection for data security. 4. Applications: Manage and Secure Application Access Securing access to applications ensures that only authenticated and authorized users interact with enterprise resources. Here are some key deployment steps to get started: Implement Application Access Controls: Use Microsoft Entra ID to manage and secure access to applications, enforcing Conditional Access policies. Integrate SaaS and on-premises applications with Microsoft Entra ID for seamless authentication. Monitor Application Usage: Deploy Microsoft Defender for Cloud Apps to gain visibility into application usage and detect risky behaviors. Set up alerts for anomalous activities, such as unusual download patterns or access from unfamiliar locations. Ensure Application Compliance: Regularly assess applications for compliance with security policies and regulatory requirements. Implement measures such as Single Sign-On (SSO) and MFA for application access. 5. Infrastructure: Securing the Foundation It’s vital to protect the assets you have today providing business critical services your organization is creating each day. Cloud and on-premises infrastructure hosts crucial assets that are frequently targeted by attackers. Here are some key deployment steps to get started: Implement Security Baselines: Apply secure configurations to VMs, containers, and Azure services using Microsoft Defender for Cloud. Monitor and Protect Infrastructure: Deploy Microsoft Defender for Cloud to monitor infrastructure for vulnerabilities and threats. Segment workloads using Network Security Groups (NSGs). Enforce Least Privilege Access: Implement Just-In-Time (JIT) access and Privileged Identity Management (PIM). Just-in-time (JIT) mechanisms grant privileges on-demand when required. This technique helps by reducing the time exposure of privileges that are required for people, but are only rarely used. Regularly review access rights to align with current roles and responsibilities. 6. Networks: Safeguard Communication and Limit Lateral Movement Network segmentation and monitoring are critical to Zero Trust implementation. Here are some key deployment steps to get started: Implement Network Segmentation: Use Virtual Networks (VNets) and Network Security Groups (NSGs) to segment and control traffic flow. Secure Remote Access: Deploy Azure Virtual Network Gateway and Azure Bastion for secure remote access. Require device and user health verification for VPN access. Monitor Network Traffic: Use Microsoft Defender for Endpoint to analyze traffic and detect anomalies. Taking the First Step Toward Zero Trust Zero Trust isn’t just a security model—it’s a cultural shift. By implementing the six pillars comprehensively, organizations can potentially enhance their security posture while enabling seamless, secure access for users. Implementing Zero Trust can be complex and may require additional deployment approaches beyond those outlined here. Cybersecurity needs vary widely across organizations and deployment isn’t one-size-fits all, so these steps might not fully address your organization’s specific requirements. However, this guide is intended to provide a helpful starting point or checklist for planning your Zero Trust deployment. For a more detailed walkthrough and additional resources, visit Microsoft Zero Trust Implementation Guidance. The Microsoft Security in Action blog series is an evolving collection of posts that explores practical deployment strategies, real-world implementations, and best practices to help organizations secure their digital estate with Microsoft Security solutions. Stay tuned for our next blog on deploying and maximizing your investments in Microsoft Threat Protection solutions.Extending Compliance, Risk and Privacy Platforms
Organizations are always looking to solve compliance, risk, and privacy related challenges across their entire multi-cloud data landscape including Microsoft data. Our customers also want to be able to integrate Microsoft’s compliance, risk, and privacy solutions with their existing IT environments. We are continuing to build our Compliance platform to be extensible and solve for our customer’s multi-cloud environments.
