Unlocking the Human Telemetry Layer for Safer Industrial Operations
What if we could track human health & safety conditions as precisely as we do with machines, and take immediate actions to protect our greatest asset, our people? Many industrial organizations still lack visibility into real-time human conditions, even as worker safety and operational risk remain major investment priorities. One of the most important operational signals has largely remained outside the industrial data estate: the human telemetry. VOORMI and Microsoft have joined forces to fill this gap in understanding real human conditions. Through the Mij™ platform, VOORMI brings human telemetry into Azure IoT, enabling enterprises to integrate worker conditions such as heat stress and fatigue into the same operational architecture already used for machines and industrial systems. VOORMI, SWNR’s performance apparel brand, is among the first to bring this technology into garments designed for real industrial field conditions. This integration brings their proprietary wearable technology directly into high-impact worker safety and field operations scenarios. The partnership helps establish a new telemetry layer for industrial operations, allowing human, machine, and environmental signals to converge and drive safer operations, real-time awareness, and adaptive AI workflows. Bringing the Human Signal into Industrial AI with Azure Industrial organizations increasingly recognize that many safety, productivity, and operational challenges occur at the intersection of people and machines. Workers operate in high-heat environments, hazardous conditions, remote sites, and physically demanding field scenarios where situational awareness matters in real time. Historically, worker telemetry has remained fragmented across proprietary wearable platforms and disconnected safety systems, creating governance and operational challenges for enterprise IT and OT teams. Mij™ is designed differently, integrating directly into customer-controlled Azure environments through Azure IoT Operations running at the edge or Azure IoT Hub in the cloud rather than introducing another isolated platform. Running intelligence at the edge enables virtual safety agents and operational workflows to execute closer to the worker, supporting low-latency responses, local interaction with OT systems, and operational resilience even in disconnected or bandwidth-constrained environments. This gives enterprises flexibility to support real-time worker safety responses at the edge while also enabling long-term analytics, reporting, and operational intelligence through Microsoft Fabric. Telemetry from garment-integrated sensors flows through edge gateways into Azure services including Azure IoT Operations, Azure Data Explorer, Azure Managed Grafana, and Microsoft Fabric. The result is a unified operational environment where worker telemetry can live beside machine, site, and environmental data under the customer’s existing identity, security, governance, and analytics model. The vision is simple and transformative: make human telemetry a trusted, first-class industrial data source. Azure Digital Operations as the Intelligence Layer The reference architecture demonstrates how Azure IoT Operations can serve as a scalable operational intelligence layer for worker safety and connected operations scenarios across manufacturing, energy, and field environments. Mij™-enabled garments broadcast Bluetooth Low Energy (BLE) telemetry that can be processed locally through edge gateways and routed into Azure IoT Operations using MQTT and dataflows. Data is then operationalized through Azure Data Explorer and visualized using Azure Managed Grafana dashboards for field operations, worker safety, fleet health, gateway monitoring, and operational readiness scenarios. Telemetry can also be made available to Foundry Local-hosted GenAI agents to support real-time, context aware safety guidance, such as prompting workers operating in high-heat conditions to hydrate or seek cooler environments. While Mij™-enabled garments are the initial implementation, the edge device-to-cloud architecture creates a broader onboarding point for additional wearable, sensor, and field telemetry scenarios over time. This allows enterprises to bring more human and operational signals into a unified Azure-native operational environment. The architecture also supports flexible ingestion patterns for environments where dedicated edge gateways are not practical. Using Microsoft Entra External ID, Azure Container Apps, and Azure IoT Hub, telemetry can securely flow into Azure services without exposing operational infrastructure credentials to client devices. This pattern aligns with the broader Azure adaptive cloud approach: enabling customers to run distributed edge-native services on Arc-enabled Kubernetes infrastructure while maintaining centralized security, governance, and analytics capabilities across the enterprise. Depending on customer architecture preferences, telemetry can be processed through Azure IoT Operations at the edge or ingested directly through Azure IoT Hub for cloud-first analytics and downstream processing in services such as Microsoft Fabric. Edge processing also enables real-time sensor fusion across worker telemetry, ambient environmental conditions, machine parameters, and site-level operational signals, supporting faster safety interventions and more context-aware operational decisions. This gives enterprises flexibility in how they balance edge processing, operational responsiveness, governance and privacy requirements. Enabling the Next Generation of Industrial Workflows The long-term opportunity extends well beyond visualization dashboards. As worker telemetry becomes part of the operational fabric, enterprises can begin building more adaptive and intelligent workflows across worker safety, field readiness, incident response, compliance, environmental monitoring, and industrial AI systems. Human telemetry can provide critical real-time context that complements machine and environmental signals enabling more responsive operations and eventually more autonomous decision-support experiences. By bringing human telemetry into enterprise AI and analytics workflows, organizations can build more adaptive operational systems that improve worker safety, situational awareness, and real-time decision making at scale. This partnership reflects a broader industry shift: industrial transformation is no longer only about connected machines. It is about connected operations where people, equipment, environments, and AI systems participate in a shared operational intelligence layer. With SWNR’s Mij™platform and Azure IoT Operations, Microsoft and VOORMI are helping unlock that future. Learn more: Mij™ product page: https://swnrtechnologies.com/pages/mij Learn more about Azure IoT Operations: Documentation & Getting Started See what’s new with Azure IoT Hub: Preview Documentation To get started with a pilot, contact: pilots@swnrtechnologies.comModel Mondays S2:E7 · AI-Assisted Azure Development
Welcome to Episode 7! This week, we explore how AI is transforming Azure development. We’ll break down two key tools—Azure MCP Server and GitHub Copilot for Azure—and see how they make working with Azure resources easier for everyone. We’ll also look at a real customer story from SightMachine, showing how AI streamlines manufacturing operations.Azure IoT Hub + Azure Device Registry (Preview Refresh): Device Trust and Management at Fleet Scale
What’s New in this Preview In November 2025, we announced the preview integration of Azure IoT Hub with Azure Device Registry, marking a huge step towards integrating IoT devices into the broader Azure ecosystem. We’re grateful to the customers and partners who participated in the preview and shared valuable feedback along the way. Today, we’re expanding the preview with new capabilities to strengthen security, improve fleet management, and simplify development for connected devices. With this refresh, preview customers can: Automate device certificate renewals with zero-touch, at-runtime operations to minimize downtime and maintain a strong security posture. Integrate existing security infrastructure like private certificate authorities with your Azure Device Registry namespace. Leverage certificate revocation controls to isolate device or fleet-level risks and maintain operational continuity Utilize an improved Azure Portal experience for streamlined configuration and lifecycle management of your devices. Accelerate solution development with expanded IoT Hub and DPS Device SDK compatibility for smoother integration and faster time to value. Together, these enhancements help organizations to secure, govern, and manage their IoT deployments using familiar Azure-native tools and workflows. Why this matters: From Connected Devices to Connected Operations Operational excellence begins by bridging the gap between physical assets and digital intelligence. Consider a global logistics fleet where every vehicle is more than just a machine; it is a trusted, connected, and manageable digital entity in the cloud. As these assets move, they emit a continuous stream of telemetry - from engine vibrations to fuel consumption – directly to a unified data ecosystem, where AI agents can reason over it with greater context. Instead of waiting for a breakdown, these agents detect wear patterns, cross-reference with digital twins, and provide recommendations to reroute a vehicle for service before a failure occurs. This completes a shift from reactive troubleshooting to proactive physical operations. Yet, for many organizations, this transformation is often stalled by fragmented systems where security policies, device registries, and data streams exist in silos. Overcoming this requires a sophisticated stack designed to establish trust, manage device lifecycles, and orchestrate data flows at a global scale: The Digital Operations stack for cloud-connected devices This journey starts with having a secure foundation for fleet management. In an era where perimeter security is no longer enough, organizations need an identity foundation that is both hardware-rooted and deeply integrated with device provisioning. Utilizing robust X.509 certificate management, where keys and credentials are anchored in tamper-resistant hardware, provides high-assurance system integrity across millions of endpoints. Once trust is established, Azure Device Registry creates a unified management plane, where devices are represented as first-class Azure resources, enabling ARM-based fleet management, role-based access control for lifecycle operations, and Azure Policy for enforcement. Simultaneously, IoT Hub provides secure, bidirectional messaging for at-scale fleets. This high-fidelity data provides the essential fuel for Physical AI. By streaming trusted telemetry into Microsoft Fabric, organizations can break down data silos and allow AI agents to reason over real-world events in a centralized analytics environment. The Azure IoT stack provides the essential bridge for cloud-connected devices, enabling customers to transform their industrial environments into highly secure and intelligent ecosystems. For more information on Azure's approach to industrial AI, check out: Making Physical AI Practical for Real-World Industrial Operations. Azure IoT Hub + ADR (Preview): Expanding Fleet and Certificate Lifecycle Management The April 2026 Preview for Azure IoT Hub and Azure Device Registry (ADR) deliver key features to further standardize device identity and enable policy‑driven management for certificates at scale. You can think of device identity in Azure Device Registry like the birth record of a person. When someone is born, certain information becomes permanently associated with them - such as their date and place of birth. In the same way, a device’s identity represents its immutable existence within your solution - things like its serial number, model, or ownership context. However, as that person moves through life, they obtain different credentials that allow them to prove who they are in different situations - such as a driver’s license or passport. These credentials may expire, be renewed, or even replaced entirely over time without changing the person’s underlying identity. In IoT, devices use X.509 certificates as their credential to prove identity to services like IoT Hub. In your Azure Device Registry namespace, you can define the public key infrastructure (PKI) that manage your X.509 certificates and certificate authorities (CAs). In this preview, we are making it easier to integrate with existing security infrastructure and manage certificates at fleet scale. Certificate Management for Cloud-connected Devices in Azure Bring Your Own Certificate Authority (BYO CA) in Azure Device Registry Organizations that already operate sophisticated certificate authorities, with well‑established compliance controls, audit processes, and key custody requirements, want to integrate their trusted CA with the Azure Device Registry operating model. With BYO CA, customers can use their own private certificate authority while still benefiting from Azure’s fully managed device provisioning, and lifecycle management. Azure handles the heavy lifting of issuing, rotating, and revoking issuing certificate authorities (ICAs) and device certificates - while you stay in control of the top-most CA. Full Ownership of Trust and Keys: By bringing their own CA, organizations maintain absolute control over their private keys and security boundaries. Azure never takes custody of the external CA, ensuring existing governance, auditability, and compliance controls remain fully intact. Automated Lifecycle Management: While the CA remains customer-owned, Azure Device Registry automates the issuance, rotation, and revocation of device certificates. This eliminates the need for custom tooling or manual, per-device workflows that typically slow down deployments. Bring your own Certificate Authority in Azure Device Registry Fleet‑Wide Protection with Certificate Revocations Revocation is a mechanism for selective isolation, used to contain a single or group of devices by decommissioning a single device's certificates or the entire anchor of trust. When a single device is compromised, lost, or retired, device certificate revocation enables a precise, targeted response. This allows organizations to isolate individual devices instantly, reduce blast radius, and maintain uninterrupted operations for healthy devices - without rebuilding device identities. ADR propagates the revocation state to IoT Hub, blocking revoked devices until they’re re-provisioned. When a subset of devices requires isolation, policy revocation allows operators to decommission an entire trust anchor rather than managing individual devices. By mapping a specific Issuing CA to a single ADR policy, organizations gain a high-precision containment mechanism. In a single action, an operator can invalidate a compromised CA and then plan for a staged credential rollover across the entire segment. ADR automatically enforces this updated trust chain within IoT Hub, ensuring that only devices with newly issued certificates can connect. This makes large‑scale certificate rotation predictable, controlled, and operationally simple. Revoking the certificate for a single ADR Device on Azure Portal Flexible Options to renew Device Certificates Managing X.509 certificates at scale doesn’t stop once a device is onboarded. Operational certificates are short-lived by design, ensuring devices do not rely on long-lived credentials for authentication. In real-world IoT fleets, devices are often intermittently connected, deployed in hard-to-reach locations, and expected to run continuously - making certificate renewal one of the most operationally challenging parts of device security. Azure IoT Hub now enables device certificate renewal directly through IoT Hub, complementing the role of Device Provisioning Service (DPS). While DPS remains the solution for first-time device onboarding and certificate issuance, IoT Hub renewal is designed for the steady state - keeping already-connected devices securely authenticated over time without introducing downtime. IoT Hub certificate renewal follows similar patterns as other device-initiated operations such as twin updates and direct methods. With this capability, devices can request a new certificate as part of normal operation, using the same secure MQTT connection they already rely on. Support for IoT Hub and Device Provisioning Service (DPS) Device SDKs Managing credential issuance and renewals at scale is only possible if devices can handle their own credential lifecycles. We’ve added Certificate Signing Request (CSR) support to our C, C# (.NET), Java, Python, and Embedded device SDKs for IoT Hub and Device Provisioning Service (DPS). Beyond developer convenience, this provides multiple device-initiated paths for certificate renewal and trust-chain agility. Devices can generate CSRs and request newly signed X.509 certificates through IoT Hub or DPS as part of normal operation. This allows security teams to rotate and update certificates in the field without touching the hardware, keeping fleets secure as certificate authorities and policies evolve over time. Customer Feedback from Preview We’re grateful to the customers and partners who participated in the preview and shared valuable feedback along the way. Hear some of what our customers had to say: "The availability of a built-in certificate manager is a great upgrade in keeping the IoT space more secure."— Martijn Handels, CTO, Helin Data “Secure data is the starting line for industrial AI. With Azure certificate management, at CogitX we can ingest manufacturing signals safely and confidently - then use domain‑aware models to deliver real‑time insights and agentic workflows that improve throughput, quality, and responsiveness.” – Pradeep Parappil, CEO, CogitX Get Started Explore the new capabilities in preview today and start building the next generation of connected operations with Azure IoT Hub and Azure Device Registry: Get Started with Certificate Management in Preview.Advancing Firmware Security: Fleet Visibility and New Capabilities in Firmware Analysis
When we announced general availability of firmware analysis enabled by Azure Arc last October, our goal was clear: help organizations gain deep visibility into the security of the firmware that powers their IoT, OT, and network devices. Since then, adoption has continued to grow as customers use firmware analysis to uncover vulnerabilities, inventory software components, and secure their software supply chain. Leading into the Hannover Messe (HMI) 2026 conference, we’re excited to share the next wave of firmware analysis capabilities, delivering enhancements that help customers connect firmware risk to real-world fleet impact, prioritize vulnerabilities more effectively, scale to larger and more complex firmware images, and expand security analysis for UEFI-based platforms. These updates are driven directly by customer feedback and by the rapidly evolving threat landscape facing embedded and edge devices. Connecting Firmware Risk to Your Deployed Fleet with Azure Device Registry (Preview) Securing connected devices doesn’t stop at identifying vulnerabilities in firmware—it requires understanding where those vulnerabilities exist in your deployed fleet and which devices are affected. We’re excited to announce a new preview integration between firmware analysis enabled by Azure Arc and Azure Device Registry, bringing fleet-level visibility of IoT and OT devices directly into the firmware analysis experience. This helps customers quickly understand how many devices and assets are running a given firmware image, and which ones may be exposed to known security issues. From firmware insights to fleet impact Firmware analysis helps customers uncover security risks hidden deep inside the firmware running IoT, OT, and network devices—risks such as known CVEs, outdated open-source components, weak cryptography, and insecure configurations. Until now, these insights were primarily scoped to the firmware image itself. With this new preview integration, firmware analysis now connects directly to Azure Device Registry, allowing customers to: See how many devices from IoT Hub integration with ADR (preview) and assets from Azure IoT Operations are associated with a specific analyzed firmware image Understand the real-world blast radius of vulnerabilities discovered in firmware Quickly identify which devices may require patching, mitigation, or isolation This preview bridges an important gap between security analysis and operational decision-making. What’s included in this preview With this release, we’re introducing new fleet-level context directly into the firmware analysis experience: A new Devices + Assets count column in the firmware analysis workspace showing how many Azure Device Registry devices and assets are running each analyzed firmware image A click-through experience that lets users view the list of affected devices and assets in Azure Device Registry Visibility spanning both: Devices connected via IoT Hub Assets managed through Azure IoT Operations This information is derived by correlating firmware metadata with device and asset inventory in Azure Device Registry, giving customers immediate insight into deployment exposure. Key use cases Identify vulnerable devices at scale: When critical CVEs are discovered in a firmware image, customers can immediately see how many deployed devices are impacted—without manually correlating spreadsheets, tools, or inventories. Prioritize remediation actions: With fleet visibility, teams can decide whether to patch devices, temporarily isolate affected devices from the network, or disable devices that pose unacceptable risk. Bridge security and operations teams: Security teams gain clear insight into where vulnerabilities exist, while operations teams can quickly act on specific devices and assets—all within the Azure portal. This integration is especially valuable in environments where downtime, safety, or regulatory compliance matter—such as manufacturing, energy, telecommunications, and critical infrastructure. Prioritizing Vulnerabilities with Enhanced CVE Metadata (Preview) The number of publicly disclosed vulnerabilities continues to rise year over year, making it increasingly difficult for security teams to determine which CVEs truly require urgent action. Simply knowing that a vulnerability exists is no longer enough—teams need context to prioritize remediation efforts. With this release, firmware analysis now provides richer metadata for each discovered CVE, helping customers focus on vulnerabilities that pose the greatest real-world risk. New CVE metadata includes: CISA Known Exploited Vulnerabilities (KEV) status – Indicates whether a CVE is listed in the CISA KEV catalog, signaling that the vulnerability is actively exploited in the wild. EPSS score (Exploit Prediction Scoring System) – A data-driven probability score that estimates the likelihood of a vulnerability being exploited in the next 30 days, complementing traditional severity metrics by focusing on exploitation likelihood rather than impact alone. Additional vulnerability context, including CVSS vectors and base scores, CWE classifications, and expanded metadata to support filtering and analysis. Together, these enhancements make it easier to triage findings, align remediation with risk, and communicate priorities across security, engineering, and product teams. Faster Performance for Large and Complex Firmware Images As firmware analysis adoption has grown, we’ve seen customers analyze increasingly large and complex firmware images—particularly in domains like networking equipment, where a single image can generate thousands of findings. To support these scenarios, we’ve made architectural enhancements to the service that significantly improve performance when working with large result sets. Key improvements include: Up to 90% reduction in load times of analysis results, especially for firmware images producing 10,000+ findings More responsive filtering and exploration of results These changes ensure that firmware analysis remains fast and usable at scale, even for complex network and infrastructure firmware images. Expanding UEFI Firmware Analysis (Preview) Modern devices increasingly rely on UEFI firmware as a foundational security boundary. In this release, we’re expanding our UEFI analysis capabilities to provide deeper visibility into UEFI executables and components. New UEFI-focused capabilities include: Detection of OpenSSL libraries and related CVEs within UEFI firmware Binary hardening analysis for UEFI executables, including detection of proper configuration of Data Execution Prevention (DEP) memory protection Continued support for discovering cryptographic material in UEFI images, including embedded certificates and keys This preview allows customers to evaluate the new capabilities, provide feedback, and help shape future enhancements in this area. Note: UEFI SBOM and binary analysis features are currently in preview and intended for evaluation and feedback. Bulk Export of Analysis Results for Supply Chain Collaboration We also recently released a highly requested feature that makes it easier to share firmware analysis results with partners and suppliers. Customers can now: Bulk download analysis results across one or more firmware images Export results as CSV files packaged into a ZIP archive This capability simplifies workflows such as sharing findings with device manufacturers or firmware suppliers, integrating results into downstream analysis or reporting pipelines, and supporting software supply chain security and compliance processes. Looking Ahead We’re excited about the progress we’ve made with this release and what it means for customers securing IoT, OT, and network devices. From connecting firmware risk to fleet-level impact with Azure Device Registry, to richer vulnerability prioritization, improved scalability, and deeper UEFI analysis—these enhancements reinforce firmware analysis as a critical tool for addressing some of the most challenging blind spots in modern infrastructure security. Firmware security is foundational to trustworthy systems—especially as edge devices continue to play a central role in industrial operations, networking, and data collection. If you’re already using firmware analysis and Azure Device Registry, the ADR integration preview will appear directly within the firmware analysis experience as it rolls out. We look forward to your feedback as we continue building secure, observable, and manageable digital operations with Azure. As always, we value your feedback, so please let us know what you think.W3C Web of Things (WoT) support in Azure IoT Operations
Integration challenges often pose a barrier to the ability to scale industrial solutions. When new or updated assets show up having a new protocol, a slightly different telemetry shape, or an undocumented interface, teams end up rewriting glue code and retesting end-to-end pipelines. Azure IoT Operations reduces that friction by providing a unified data plane at the edge: modular services running on Azure Arc-enabled Kubernetes, with an edge-native MQTT broker as the backbone for reliable, event-driven architectures. Key concepts Azure IoT Operations is Microsoft’s edge platform for running IoT services on Kubernetes via Azure Arc. MQTT is the pub/sub messaging protocol Azure IoT Operations uses for event-driven data movement. OPC UA is a common industrial connectivity standard that can expose rich information models, but many assets don’t implement it directly. W3C Web of Things (WoT) standardizes machine-readable descriptions of an asset’s interface via a “Thing Model.” We’re announcing a key step toward open, model-driven interoperability in Azure IoT Operations: W3C Web of Things (WoT) is now a first-class modeling input for developer workflows, backed by the Azure IoT Operations SDKs and the code generation (codegen) v2 toolchain. Why WoT in Azure IoT Operations? Azure IoT Operations already emphasizes open standards such as MQTT and OPC UA to foster interoperability across OT and IT systems while staying Kubernetes-native and scalable. In practice, though, many assets cannot natively present an OPC UA information model and integration documentation still often arrives as a static PDF. To scale deployments, teams need a machine-readable asset description they can use for automated onboarding and repeatable pipelines. WoT enables that path for non-OPC UA assets: instead of relying on a PDF, vendors (or integrators) can provide a WoT Thing Model that describes the asset’s telemetry, commands, and properties so onboarding and integration can be automated. What’s included The Azure IoT Operations SDKs are a set of tools and libraries (across multiple languages) for building and extending solutions. Within that toolbox, the Protocol Compiler is the centerpiece: it takes an interface model as input and generates client and server code so you can focus on business logic instead of message plumbing. With WoT support, you can use a WoT Thing Model as that input to generate code stubs for telemetry and for mRPC (message-based remote procedure calls used for service-to-service interactions in Azure IoT Operations). If you’re coming from the DTDL (Digital Twins Definition Language) world, the workflow will feel familiar: the Protocol Compiler takes a model as input and outputs generated client/server libraries in your target language. When an asset interface and data model are expressed as a WoT Thing Model, you can treat that model as the contract. Generated code then enforces the expected payload shapes for telemetry and mRPC interactions, reducing bespoke glue code and lowering the risk of mismatched or undocumented data. Eclipse ediTDor as a practical editor for WoT Thing Models A model-first workflow only works if authoring is approachable. Eclipse ediTDor is an open-source, web-based editor that helps you create and validate W3C WoT Thing Models, including export to JSON-LD (a standard JSON format for linked data). It is hosted by the Eclipse Foundation, and you can try it here: Eclipse ediTDor. WoT as the asset description that unlocks automation Putting it all together, a typical workflow looks like this: Start with a WoT Thing Model for the asset (from the vendor, a partner, or authored in-house). Open the model in Eclipse ediTDor to review, validate, and refine it. Use the Protocol Compiler (codegen v2) to generate client/server code stubs for telemetry and mRPC interactions. Deploy your application into an Azure IoT Operations environment running on Azure Arc-enabled Kubernetes and integrate with data services via the built-in MQTT broker. Getting Started If you want to explore this further, here are the key starting points: Azure IoT Operations SDKs overview and quick start: [Azure IoT Operations Developer Guide] Codegen V2 in the SDK repo: Azure IoT Operations SDK Eclipse ediTDor for WoT authoring: Edi{td}or Azure IoT Operations product overview: [What Is Azure IoT Operations] Conclusion With WoT support in Azure IoT Operations, we continue our commitment of building an open, standardized ecosystem where machine-readable asset descriptions are a first-class input to onboarding and development. Combined with the Protocol Compiler and practical authoring options like Eclipse ediTDor, it becomes feasible to go from an asset description to running code with significantly less integration friction.Azure IoT Operations 2603 is now available: Powering the next era of Physical AI
Industrial AI is entering a new phase. For years, AI innovation has largely lived in dashboards, analytics, and digital decision support. Today, that intelligence is moving into the real world, onto factory floors, oil fields, and production lines, where AI systems don’t just analyze data, but sense, reason, and act in physical environments. This shift is increasingly described as Physical AI: intelligence that operates reliably where safety, latency, and real‑world constraints matter most. With the Azure IoT Operations 2603 (v1.3.38) release, Microsoft is delivering one of its most significant updates to date, strengthening the platform foundation required to build, deploy, and operate Physical AI systems at industrial scale. Why Physical AI needs a new kind of platform Physical AI systems are fundamentally different from digital‑only AI. They require: Real‑time, low‑latency decision‑making at the edge Tight integration across devices, assets, and OT systems End‑to‑end observability, health, and lifecycle management Secure cloud‑to‑edge control planes with governance built in Industry leaders and researchers increasingly agree that success in Physical AI depends less on isolated models, and more on software platforms that orchestrate data, assets, actions, and AI workloads across the physical world. Azure IoT Operations was built for exactly this challenge. What’s new in Azure IoT Operations 2603 The 2603 release delivers major advancements across data pipelines, connectivity, reliability, and operational control, enabling customers to move faster from experimentation to production‑grade Physical AI. Cloud‑to‑edge management actions Cloud‑to‑edge management actions enable teams to securely execute control and configuration operations on on‑premises assets, such as invoking methods, writing values, or adjusting settings, using Azure Resource Manager and Event Grid–based MQTT messaging. This capability extends the Azure control plane beyond the cloud, allowing intent, policy, and actions to be delivered reliably to physical systems while remaining decoupled from protocol and device specifics. For Physical AI, this closes the loop between perception and action: insights and decisions derived from models can be translated into governed, auditable changes in the physical world, even when assets operate in distributed or intermittently connected environments. Built‑in RBAC, managed identity, and activity logs ensure every action is authorized, traceable, and compliant, preserving safety, accountability, and human oversight as intelligence increasingly moves from observation to autonomous execution at the edge. No‑code dataflow graphs Azure IoT Operations makes it easier to build real‑time data pipelines at the edge without writing custom code. No‑code data flow graphs let teams design visual processing pipelines using built‑in transforms, with improved reliability, validation, and observability. Visual Editor – Build multi-stage data processing systems in the Operations Experience canvas. Drag and connect sources, transforms, and destinations visually. Configure map rules, filter conditions, and window durations inline. Deploy directly from the browser or define in Bicep/YAML for GitOps. Composable Transforms, Any Order – Chain map, filter, branch, concatenate, and window transforms in any sequence. Branch splits messages down parallel paths based on conditions. Concatenate merges them back. Route messages to different MQTT topics based on content. No fixed pipeline shape. Expressions, Enrichment, and Aggregation – Unit conversions, math, string operations, regex, conditionals, and last-known-value lookups, all built into the expression language. Enrich messages with external data from a state store. Aggregate high-frequency sensor data over tumbling time windows to compute averages, min/max, and counts. Open and Extensible – Connect to MQTT, Kafka, and OpenTelemetry (OTel) endpoints with built-in security through Azure Key Vault and managed identities. Need logic beyond what no-code covers? Drop a custom Wasm module (even embed and run ONNX AI ML models) into the middle of any graph alongside built-in transforms. You're never locked into declarative configuration. Together, these capabilities allow teams to move from raw telemetry to actionable signals directly at the edge without custom code or fragile glue logic. Expanded, production‑ready connectivity The MQTT connector enables customers to onboard MQTT devices as assets and route data to downstream workloads using familiar MQTT topics, with the flexibility to support unified namespace (UNS) patterns when desired. By leveraging MQTT’s lightweight publish/subscribe model, teams can simplify connectivity and share data across consumers without tight coupling between producers and applications. This is especially important for Physical AI, where intelligent systems must continuously sense state changes in the physical world and react quickly based on a consistent, authoritative operational context rather than fragmented data pipelines. Alongside MQTT, Azure IoT Operations continues to deliver broad, industrial‑grade connectivity across OPC UA, ONVIF, Media, REST/HTTP, and other connectors, with improved asset discovery, payload transformation, and lifecycle stability, providing the dependable connectivity layer Physical AI systems rely on to understand and respond to real‑world conditions. Unified health and observability Physical AI systems must be trustworthy. Azure IoT Operations 2603 introduces unified health status reporting across brokers, dataflows, assets, connectors, and endpoints, using consistent states and surfaced through both Kubernetes and Azure Resource Manager. This enables operators to see—not guess—when systems are ready to act in the physical world. Optional OPC UA connector deployment Azure IoT Operations 2603 introduces optional OPC UA connector deployment, reinforcing a design goal to keep deployments as streamlined as possible for scenarios that don’t require OPC UA from day one. The OPC UA connector is a discrete, native component of Azure IoT Operations that can be included during initial instance creation or added later as needs evolve, allowing teams to avoid unnecessary footprint and complexity in MQTT‑only or non‑OPC deployments. This reflects the broader architectural principle behind Azure IoT Operations: a platform built for composability and decomposability, where capabilities are assembled based on scenario requirements rather than assumed defaults, supporting faster onboarding, lower resource consumption, and cleaner production rollouts without limiting future expansion. Broker reliability and platform hardening The 2603 release significantly improves broker reliability through graceful upgrades, idempotent replication, persistence correctness, and backpressure isolation—capabilities essential for always‑on Physical AI systems operating in production environments. Physical AI in action: What customers are achieving today Azure IoT Operations is already powering real‑world Physical AI across industries, helping customers move beyond pilots to repeatable, scalable execution. Procter & Gamble Consumer goods leader P&G continually looks for ways to drive manufacturing efficiency and improve overall equipment effectiveness—a KPI encompassing availability, performance, and quality that’s tracked in P&G facilities around the world. P&G deployed Azure IoT Operations, enabled by Azure Arc, to capture real-time data from equipment at the edge, analyze it in the cloud, and deploy predictive models that enhance manufacturing efficiency and reduce unplanned downtime. Using Azure IoT Operations and Azure Arc, P&G is extrapolating insights and correlating them across plants to improve efficiency, reduce loss, and continue to drive global manufacturing technology forward. More info. Husqvarna Husqvarna Group faced increasing pressure to modernize its fragmented global infrastructure, gain real-time operational insights, and improve efficiency across its supply chain to stay competitive in a rapidly evolving digital and manufacturing landscape. Husqvarna Group implemented a suite of Microsoft Azure solutions—including Azure Arc, Azure IoT Operations, and Azure OpenAI—to unify cloud and on-premises systems, enable real-time data insights, and drive innovation across global manufacturing operations. With Azure, Husqvarna Group achieved 98% faster data deployment and 50% lower infrastructure imaging costs, while improving productivity, reducing downtime, and enabling real-time insights across a growing network of smart, connected factories. More info. Chevron With its Facilities and Operations of the Future initiative, Chevron is reimagining the monitoring of its physical operations to support remote and autonomous operations through enhanced capabilities and real-time access to data. Chevron adopted Microsoft Azure IoT Operations, enabled by Azure Arc, to manage and analyze data locally at remote facilities at the edge, while still maintaining a centralized, cloud-based management plane. Real-time insights enhance worker safety while lowering operational costs, empowering staff to focus on complex, higher-value tasks rather than routine inspections. More info. A platform purpose‑built for Physical AI Across manufacturing, energy, and infrastructure, the message is clear: the next wave of AI value will be created where digital intelligence meets the physical world. Azure IoT Operations 2603 strengthens Microsoft’s commitment to that future—providing the secure, observable, cloud‑connected edge platform required to build Physical AI systems that are not only intelligent, but dependable. Get started To explore the full Azure IoT Operations 2603 release, review the public documentation and release notes, and start building Physical AI solutions that operate and scale confidently in the real world.Microsoft Industrial AI Partner Guide: Choosing the Right Data Expertise for Every Stage
As organizations scale Industrial AI, the challenge shifts from technology selection to deciding who should lead which part of the journey -- and when. Which partners should establish secure connectivity? Who enables production grade, AI ready industrial data? When do systems integrators step in to scale globally? This Partner Guide helps customers navigate these decisions with clarity and confidence: Identify which partners align to their current digital transformation and Industrial AI scenarios leveraging Azure IoT and Azure IoT Operations Confidently combine partners over time as they evolve from connectivity to intelligence to autonomous operations This guide focuses on the Industrial AI data plane – the partners and capabilities that extract, contextualize, and operationalize industrial data so it can reliably power AI at scale. It does not attempt to catalog or prescribe end‑to‑end Industrial AI applications or cloud‑hosted AI solutions. Instead, it helps customers understand how industrial partners create the trusted, contextualized data foundation upon which AI solutions can be built. Common Customer Journey Steps 1. Modernize Connectivity & Edge Foundations The industrial transformation journey starts with securely accessing operational data without touching deterministic control loops. Customers connect automation systems to a scalable, standards-based data foundation that modernizes operations while preserving safety, uptime and control. Outcomes customers realize Standardized OT data access across plants and sites Faster onboarding of legacy and new assets Clear OT–IT boundaries that protect safety and uptime Partner strengths at this stage Industrial hardware and edge infrastructure providers Protocol translation and OT connectivity Automation and edge platforms aligned with Azure IoT Operations 2. Accelerate Insights with Industrial AI With a consistent edge-to-cloud data plane in place, customers move beyond dashboards to repeatable, production-grade Industrial AI use cases. Customers rely on expert partners to turn standardized operational data into AI‑ready signals that can be consumed by analytics and AI solutions at scale across assets, lines, and sites. Outcomes customers realize Improved Operational efficiency and performance Adaptive facilities and production quality intelligence Energy, safety, and defect detection at scale Partner strengths at this stage Industrial data services that contextualize and standardize OT signals for AI consumption Domain-specific acceleration for common Industrial AI scenarios Data pipelines integrated with Azure IoT Operations and Microsoft Fabric 3. Prepare for Autonomous Operations As organizations advance toward closed‑loop optimization, the focus shifts to safe, scalable autonomy. Customers depend on partners to align data, infrastructure, and operational interfaces, while ensuring ongoing monitoring, governance, and lifecycle management across the full operational estate. Outcomes customers realize Proven reference architectures deployed across plants AI‑ready data foundations that adapt as operations scale Coordinated interaction between OT systems, AI models, and cloud intelligence Partner strengths at this stage Industrial automation leadership and control system expertise Edge infrastructure optimized and ready for Industrial AI scale Systems integrators enabling end‑to‑end implementation and repeatability Data Intelligence Plane of Industrial AI - Partner Matrix This matrix highlights which partners have the deepest expertise in accessing, contextualizing, and operationalizing industrial data so it can reliably power AI at scale. The matrix is not a catalog of end‑to‑end Industrial AI applications; it shows how specialized partners contribute data, infrastructure, and integration capabilities on a shared Azure foundation as organizations progress from connectivity to insight to autonomous operations. How to use this matrix: Start with your scenario → identify primary partner types → layer complementary partners as you scale. Partner Type Adaptive Cloud Primary Solution Example Scenarios Geography Advantech Industrial Hardware, Industrial Connectivity LoRaWAN gateway integration + Azure IoT Operations Industrial edge platforms with built in connectivity, industrial compute, LoRaWAN, sensor networks Global Accenture GSI Industrial AI, Digital Transformation, Modernization OEE, predictive maintenance, real-time defect detection, optimize supply chains, intelligent automation and robotics, energy efficiency Global Avanade GSI Factory Agents and Analytics based on Manufacturing Data Solutions Yield / Quality optimization, OEE, Agentic Root Cause Analysis and process optimization; Unified ISA-95 Manufacturing Data estate on MS Fabric Global Capgemini GSI The new AI imperative in manufacturing OEE, maintenance, defect detection, energy, robotics Global DXC GSI Intelligent Boost AI and IoT Analytics Platform 5G Industrial Connectivity, Defect detection, OEE, safety, energy monitoring Global Innominds SI Intelligent Connected Edge Platform Predictive maintenance, AI on edge, asset tracking North America, EMEA Litmus Automation Industrial Connectivity, Industrial Data Ops Litmus Edge + Azure IoT Operations Edge Data, Smart manufacturing, IIoT deployments at scale Global, North America Mesh Systems GSI & ISV Azure IoT & Azure IoT Operations implementation services and solutions (including Azure IoT Operations-aligned connector patterns) Device connectivity and management, data platforms, visualization, AI agents, and security North America, EMEA Nortal GSI Data-driven Industry Solutions IT/OT Connectivity, Unified Namespace, Digital Twins, Optimization, Edge, Industrial Data, Real‑Time Analytics & AI EMEA, North America & LATAM NVIDIA Technology Partner Accelerated AI Infrastructure; Open libraries, models, frameworks, and blueprints for AI development and deployment. Cross industry digitalization and AI development and deployment: Generative AI, Agentic AI, Physical AI, Robotics Global Oracle ISV Oracle Fusion Cloud SCM + Azure IoT Operations Real-time manufacturing Intelligence, AI powered insights, and automated production workflows Global Rockwell Automation Industrial Automation FactoryTalk Optix + Azure IoT Operations Factory modernization, visualization, edge orchestration, DataOps with connectivity context at scale, AI ops and services, physical equipment, MES Global Schneider Electric Industrial Automation Industrial Edge Physical equipment, Device modernization, energy, grid Global Siemens Industrial Automation & Software Industrial Edge + Azure IoT Operations reference architecture Industrial edge infrastructure at scale, OT/IT convergence, DataOps, Industrial AI suite, virtualized automation. Global Sight Machine ISV Integrated Industrial AI Stack Industrial AI, bottling, process optimization Global Softing Industrial Industrial Connectivity edgeConnector + Azure IoT Operations OT connectivity, multi-vendor PLC- and machine data integration, OPC UA information model deployment EMEA, Global TCS GSI Sensor to cloud intelligence Operations optimization, healthcare digital twin experiences, supply chain monitoring Global This Ecosystem Model enables Industrial AI solutions to scale through clear roles, respected boundaries and composable systems: Control systems continue to be driven by automation leaders Safety‑critical, deterministic control stays with industrial automation partners who manage real‑time operations and plant safety. Customers modernize analytics and AI while preserving uptime, reliability, and operational integrity. Data, AI, and analytics scale independently A consistent edge to cloud data plane supports cloud scale analytics and AI, accelerating insight delivery without entangling control systems or slowing operational change. This separation allows customers and software providers to build AI solutions on top of a stable, industrial‑grade data foundation without redefining control system responsibilities. Specialized partners align solutions across the estate Partners contribute focused expertise across connectivity, analytics, security, and operations, assembling solutions that reduce integration risk, shorten deployment cycles, and speed time to value across the operational estate. From vision to production Industrial AI at scale depends on turning operational data into trusted, contextualized intelligence safely, repeatably, and across the enterprise. This guide shows how industrial partners, aligned on a shared Azure foundation, create the data plane that enables AI solutions to succeed in production. When data is ready, intelligence scales. Call to action: Use this guide to identify the partners and capabilities that best align to your current Industrial AI needs and take the next step toward production‑ready outcomes on Azure.Siemens and Microsoft: Beyond Connectivity to Autonomous, Sustainable Manufacturing
Explore how Siemens Industrial Edge and Microsoft Azure IoT Operations enable secure edge-to-cloud integration, contextualized data, and AI-driven insights—transforming factories into adaptive, future-ready operations.
Azure IoT Hub with ADR (preview): Extending Azure capabilities and certificate management to IoT
Operational excellence in every industry begins by linking the physical world to the digital, enabling organizations to turn raw data from connected assets into actionable insights and real-world improvements. Azure IoT Hub and Azure IoT Operations make this possible by seamlessly integrating data from machines whether on a single factory floor or spread across the globe into a unified platform. Together, they serve as the backbone of connected operations, ensuring that assets, sensors this data is then moved to Microsoft Fabric for real-time analytics and further leveraged by AI agents to drive informed decisions. This approach lets organizations scale efficiently, unifying teams, sites, and systems under the Adaptive Cloud Strategy. It enables use of cloud-native and AI technologies across hybrid, multi-cloud, edge, and IoT environments in a single operational model. Azure IoT Hub empowers organizations to securely and reliably manage connected assets across the globe, providing real-time visibility and control over diverse operations. With proven scalability, broad device support, and robust management tools, IoT Hub delivers a unified platform for developing and operating IoT solutions. Organizations in various industries are using Azure IoT Hub to enhance their operations. In mining, sensors provide real-time safety data and support compliance. Fleet managers track equipment health to boost efficiency and prevent failures, while rail operators use GPS and vibration sensors for precise monitoring and issue detection. Ports utilize conveyor and loading system metrics to optimize scheduling and reduce delays. These examples show how Azure IoT Hub delivers actionable insights, greater safety, and operational efficiency through connected devices. As customers evolve, Azure IoT Hub continues to advance, deepening its integration with the Azure ecosystem and enabling AI-driven, connected operations for the next generation of applications. Today, we’re announcing the public preview of Azure IoT Hub integration with Azure Device Registry bringing IoT devices under the purview of Azure management plane via ARM resource representation and securing them with best-in-class Microsoft-backed X.509 certificate management capabilities. From Connected Devices to Connected Operations Ready-to-use AI platforms are enabling organizations to unlock untapped operational data and gain deeper insights. Organizations are leveraging AI to unify machine and enterprise data, extract actionable insights, and translate them into measurable business gains. They are broadly transitioning from connected devices that simply gather and transmit telemetry, to connected operations which empower supervisors and AI agents to interpret events and respond to scenarios in real time. The integration of Azure IoT Hub with ADR enhancements extends the comprehensive capabilities of Azure to IoT devices. With this integration, Azure Device Registry (ADR) acts as the unified control plane for managing both physical assets from Azure IoT Operations and devices from Azure IoT Hub. It provides a centralized registry, ensuring every entity whether an industrial asset or a connected device is uniquely represented and managed throughout its lifecycle. By integrating with Azure IoT Hub, ADR enables consistent device onboarding, certificate management, and operational visibility at scale. This integration simplifies large-scale IoT fleet management and supports compliance and auditability across diverse deployments. What’s New in this Preview We’re excited to announce the public preview of new capabilities that bring IoT devices into the broader Azure ecosystem. This integration allows IoT to be managed at scale through the Azure management plane. It also strengthens security and enables consistent governance across large deployments: Deep integration with Azure: The Azure Device Registry (ADR) now offers a unified control plane, simplifying identity, security, and policy management for millions of devices. New ADR features make it easier to register, classify, and monitor devices, supporting consistent governance and better operational insights. Combined with Device Provisioning Service (DPS), these enhancements help reduce deployment challenges, speed up time-to-value, and lower operational risks. With IoT Hub integration, IoT Hub devices are represented as Azure resources, providing: One unified registry across multiple IoT Hubs and Azure IoT Operations (AIO) instances. ARM-based management for all Azure resources from cloud to edge. A consolidated view of the entire IoT fleet, simplifying large-scale deployments, monitoring and management. Certificate lifecycle management: Now in public preview, this capability enables secure onboarding and automated certificate rotation for IoT devices, directly integrated with ADR and IoT Hub. X.509 certificates are widely recognized for providing a robust security posture by establishing trusted, cryptographically verifiable device identities. Starting today, customers can use a Microsoft-backed PKI to issue X.509 certificates across their IoT fleets. Devices receive operational certificates that authenticate with IoT Hub, chained to Certificate Authorities (CAs). Policy-driven lifecycle management makes certificate renewal simpler and keeps state in sync with your Hubs. This integration sets the stage for Physical AI by connecting digital and physical systems, thus unlocking new possibilities for data and artificial intelligence. Customer feedback from Private Preview This release has received positive feedback from private preview customers. Particularly the Microsoft-supported PKI and certificate management capabilities, highlighting that previous manual processes were inefficient and fragmented. Customers further noted the advantages of grouping devices from multiple IoT Hubs under a unified namespace, which streamlined management. Moreover, the integration of certificate management within ADR has diminished the reliance on custom solutions. “We were genuinely impressed by how seamless it was to implement. With just a few clicks, clear policy definitions, and two calls in firmware, the entire process became automated, frictionless, and reliable with no external dependencies.” – Uriel Kluk, CTO, Mesh Systems Why It Matters These investments make Azure IoT Hub the cornerstone for connected operations at scale, empowering customers to: Reduce manual cert ops with policy‑driven rotation (fewer outages due to expired certs). Consolidate device registry in ADR for cross‑hub fleet governance. Accelerate compliance audits with centralized certificate lineage. Apply advanced AI tooling for predictive insights and automation. Call to Action Explore the new capabilities in public preview today and start building the next generation of connected operations with Azure IoT Hub and ADR. Learn more on Azure IoT Hub documentationBridging the Digital and Physical Worlds with Azure IoT Hub and Azure IoT Operations
Operational excellence starts with people. Empowering those people with the most up to date insights and recommendations requires bridging the gap between the physical and digital worlds to generate the best possible outcomes for real time decision making. Creating this bridge transforms data into insights, insights into intelligent actions, and actions into real-world results. Digital Operations, integrated with AI insights, help make this possible by combining data from connected assets across a variety of physical locations and deployment topologies, and transforming that data into insights and decisions that scale using AI and Analytics. At Microsoft Ignite, we’re extending this vision with new Azure IoT Hub and Azure IoT Operations capabilities to manage connected assets at scale, unify digital operations, and realize AI-enabled outcomes across your enterprise. Connected Operations in Action Azure IoT Hub and Azure IoT Operations form the backbone of connected operations, where every asset, sensor, and system contributes to a continuous loop of intelligence by moving data to Microsoft Fabric for real-time analytics, and for use with AI agents. This pattern applies to nearly every sector of the economy. In manufacturing, these capabilities allow production engineers to predict and avoid equipment failures by analyzing vibration and temperature data at the edge before costly downtime occurs. In energy and utilities, distributed sensors can provide data to control points that help balance load, optimize grid efficiency, and ensure safe operations even in remote areas. In transportation and logistics, connected fleets use edge AI models to detect safety risks in real time, while cloud-based analytics optimize routing and fuel efficiency across entire regions. Across industries, this edge-to-cloud collaboration enables the ability for intelligent systems to sense, reason, and act in the physical world with speed, safety, and precision. From Data to Intelligent Action Organizations today must capture and act on data from both geographically dispersed and tightly collocated assets. That data needs to be processed close to where it’s generated, at the edge, to enable real-time decision-making, reduce latency, and enhance security. At the same time, the cloud remains vital for contextualizing operational data with enterprise systems, training AI models, and managing a consistent identity and security framework across all assets. AI models trained in the cloud can then be deployed back to the edge, where they act on events in real time. Operators can work with AI agents to reason over this data whether it’s structured or unstructured, organized in silos, or contained in free-text fields, to provide results to a mixed team of human and AI operational assets. We have a portfolio of products uniquely designed to make this continuum, from edge to cloud, more intelligent, secure, and repeatable. Together with our partners, we help bridge Operational Technology (OT) with Information Technology (IT) to deliver better business outcomes. New at Ignite: Accelerating Digital Operations We’re excited to share our latest set of investments at Ignite across our portfolio of services. A few key announcements: Azure IoT Hub New Features (Preview): Simplifying Secure Connectivity at Scale Azure IoT Hub empowers organizations to securely and reliably manage connected assets across the globe, providing real-time visibility and control over diverse operations. With proven scalability, broad device support, and robust management tools, IoT Hub delivers a unified platform for developing and operating IoT solutions. As customers evolve, Azure IoT Hub continues to advance, deepening its integration with the Azure ecosystem and enabling AI-driven, connected operations for the next generation of applications. The next generation of Azure IoT Hub investments makes it easier and more secure than ever to connect and manage distributed assets. At Ignite, we’re previewing: New certificate management capabilities that simplify device onboarding and lifecycle management. Integration with Azure Device Registry (ADR) that brings all devices into a common control plane, enabling unified identity, security, and policy management. ADR enhancements that make it easier to register, classify, and monitor assets, paving the way for consistent governance and operational insight across millions of devices. This deeper Azure integration with ADR standardizes operations, simplifies oversight of edge portfolios including IoT devices, and brings the full power of Azure’s management ecosystem to IoT and Digital Operations workloads. Azure IoT Operations New Features (GA): The Foundation for AI in the Physical World Azure IoT Operations is more than an edge-to-cloud data plane, it’s the foundation for achieving AI in the physical world, enabling intelligent operational systems that can perceive, reason, and act to drive new operational efficiencies. Built on Arc-enabled Kubernetes, Azure IoT Operations unifies operational and business data across distributed environments, eliminating silos and providing a repeatable, scalable foundation for autonomous, adaptive operations. By extending familiar Azure management concepts to physical sites, Azure IoT Operations creates an AI-ready infrastructure that supports autonomous, adaptive operations at scale. Our latest GA release of Azure IoT Operations introduced major enhancements: Wasm-powered data graphs deliver fast, modular analytics helping businesses make near real-time decisions at the edge. Expanded connectors now include OPC UA, ONVIF, REST/HTTP, Server-Sent Events (SSE), and direct MQTT for richer industrial and IT integrations. OpenTelemetry (OTel) endpoint support enables seamless telemetry pipelines and observability. Asset health monitoring to provide unprecedented visibility and control. These capabilities help bridge Information Technology, Operational Technology, and data domains, empowering customers to discover, collect, process, and send data using open standards while laying the groundwork for self-optimizing environments where AI agents and human supervisors collaborate seamlessly. Integration with Fabric IQ and Digital Twin Builder To fully unlock the value of connected data, organizations need to contextualize it, linking operational signals to business meaning. Fabric IQ, a new offering announced at Ignite, and Digital Twin Builder in Fabric make this possible, transforming raw telemetry into AI-ready context. This integration allows companies to model complex systems, run simulations, and create intelligent feedback loops across manufacturing, logistics, and energy environments. Edge AI: Real-Time Intelligence in the Physical World Azure’s AI capabilities for edge environments bring intelligence closer to where it matters most. And, because these services are Arc-enabled, organizations can develop, manage and scale AI workloads across diverse environments using consistent tooling. Today, we are announcing updates to two of our key services that enable AI at the edge: Live Video Analysis features (Public Preview) in Azure AI Video Indexer enabled by Arc: delivers real-time agentic video intelligence to improve safety, quality, and operations. Edge RAG (Retrieval Augmented Generation) Public Preview Refresh enables local generative AI reasoning with contextual awareness - empowering AI agents to act within industrial constraints securely and efficiently. These innovations accelerate time to insight and help organizations deploy AI where milliseconds matter. Partner Innovation: Scaling Real Business Value Last year, we showcased the breadth of Azure IoT Operations’ industrial ecosystem. This year, we’re celebrating how partners are integrating, co-innovating, and scaling real customer outcomes. Our partners are packaging repeatable, scalable solutions that connect operational data to enterprise systems—enabling AI-driven insights and automation across sites, regions, and industries. At this year’s Ignite, we’re highlighting some great new partner innovations: NVIDIA is working with Microsoft to enable factory digital twins using the OpenUSD standard Siemens is enabling adaptive production through AI- and digital-twin-powered solutions supported by the integration of Siemens Industrial Edge with Azure IoT Operations Litmus Edge integrates with Azure IoT Operations via the Akri framework to automatically discover industrial devices, enable secure data flows, and support Arc-enabled deployment. Rockwell Automation is streamlining edge-to-cloud integration with its FactoryTalk Optix platform by delivering contextualized, AI-ready data seamlessly within Microsoft Azure IoT Operations architectures. Sight Machine is driving advanced analytics for quality and efficiency across multi-site operations. Through initiatives like Akri, Co-Innovate, and Co-Sell Readiness, our ecosystem is developing managed applications, packaged solutions, and marketplace offerings that accelerate deployment and unlock new revenue streams. These collaborations show how Azure IoT Operations is not just a platform, but a growth engine for industrial transformation. The Path Forward With these advancements, we’re helping organizations bring AI to the physical world by turning data into intelligence and intelligence into action. Customers like Chevron and Husqvarna are scaling beyond initial pilots, expanding their deployments from single-site to multi-site rollouts, unlocking new use cases from predictive maintenance to worker safety, and proving how adaptive cloud architectures deliver measurable impact across global operations. By connecting assets, empowering partners, and delivering open, scalable platform solutions, Microsoft is helping industries achieve resilient, adaptive operations that drive measurable business value. The digital and physical worlds are coming together with solutions that are secure, observable, AI-ready, and built to scale from a single site to global operations. Together, we’re creating a smarter, more connected future. Learn More Learn more about Azure IoT Hub and Azure IoT Operations here: Azure IoT – Internet of Things Platform | Microsoft Azure Learn more about new IoT Hub public preview features here: Azure IoT Hub documentation Discover Partner Solutions: Learn how Litmus and Sight Machine are advancing industrial analytics and integration with Azure IoT Operations. Explore Rockwell Automation and Siemens for more on adaptive cloud architectures and shop floor intelligence. Going to Ignite? If you’re at Ignite this week, you can learn more about how Microsoft enables Industrial Transformation at the following sessions: The New Industrial Frontier Reshaping Digital Operations with AI from Cloud and Edge Or come visit us on the show floor at the Azure Arc Expert Meet Up Focus Area in the Cloud and AI Platforms neighborhood
