Microsoft Partnership Multiplier Series for ISVs (SDCs) with Juhi Saha
Eighty percent of Azure Marketplace listings never generate meaningful revenue - this session reveals why and shows you how to be in the winning twenty percent. We'll move beyond basic listings to explore the monetization hierarchy: when contact-me offers work versus when transactability becomes essential, how private offers unlock enterprise opportunities, and advanced strategies like MACC consumption programs. You'll learn the pricing models that convert versus those that create friction, discover what truly drives marketplace visibility and field seller recommendations, and understand the co-marketing tactics that actually work. Walk away with a clear offer design strategy and your path to first marketplace transaction. Register for the event here About Juhi She specializes in turning partnerships into a company’s fastest growth engine. A seasoned operator, over the past two decades, she's helped startups, scale-ups, services companies and global enterprises transform complex ecosystems into real revenue, driving billions in pipeline (and valuations), accelerating exits, and scaling globally while de-risking the investment into partner-led growth. At Microsoft, she launched and led Pegasus, the company’s flagship program for high-growth VC-backed startups, unlocking hundreds of millions in pipeline. She also built fintech and AI partnerships that shaped Microsoft’s GTM strategy with key industries. As VP of Partnerships at Clearbit, she designed and ran a new partner business that generated double-digit revenue growth and positioned the company for acquisition by HubSpot. Earlier leadership roles at Intel and Qualcomm gave her a foundation in product, operations, and ecosystem expansion. Today, as CEO of Partner1, she advises CEOs and CROs on how to: ✔ Grow profitably and globally through B2B partnerships while de-risking investment in partnerships ✔ Accelerate co-sell and marketplace revenue with Microsoft, AWS, GCP, AI and other key ecosystems ✔ Align GTM, sales, and partner strategies to unlock non-dilutive, scalable growth She also serves as a board director and strategic advisor to fintech, AI, and SaaS companies scaling through ecosystem-led growth. With a B.S. in Electrical Engineering & Computer Science from UC Berkeley, an M.S. in Electrical & Computer Engineering from UC San Diego, and three patents that run on every mobile device, she pairs deep technical expertise with real-world impact. Combined with go-to-market expertise, She brings the rare ability to bridge vision with execution, and partnerships with revenue.Driving Global SMB Impact Through AI Powered, Partner Led Digital Sales
Join Siew Hoon Goh, General Manager of Microsoft’s Global Vendor Digital Sales (VDS) organization, as she shares how VDS is transforming SMB engagement through digitally‑scaled, partner‑centric sales motions that deliver impact worldwide. Under her leadership, VDS has become a core engine in Microsoft’s SMB strategy—driving significant YoY revenue growth, pioneering AI‑forward sales capabilities, and strengthening global alignment across Americas, EMEA, and Asia. In this session, Siew Hoon Goh will explore: How VDS empowers thousands of SMB customers by combining digital signals, AI innovation, and partner collaboration at scale. The evolving “digitally initiated, partner closed” model that accelerates customer acquisition, migration, and growth across global markets. FY26 priorities—including AI transformation, CSP growth acceleration, and deeper global‑regional orchestration—that strengthen partner execution and unlock new revenue opportunities. Attendees will gain insight into Microsoft’s fastest‑scaling SMB sales engine and learn how partners can amplify their impact by aligning with VDS’ global motion and leveraging shared best practices, joint planning frameworks, and AI‑powered customer engagement strategies. Register for this IAMCP Enlighten session here Driving Global SMB Impact Through AI Powered, Partner Led Digital Sales
