Sensitivity Labels Are Coming to Viva Engage Communities Here's What You Need to Know
If you've seen MC1250283 in your Message Center and have questions, you're not alone. In the past few weeks we've heard from customers across industries — financial services, manufacturing, healthcare, government — all asking variations of the same questions. This post is our attempt to answer them all in one place. You can find out more via this article Sensitivity labels in Viva Engage. | Microsoft Learn What's changing Starting March 31, 2026 sensitivity labels will be available in Viva Engage community creation. When someone creates a new community, they'll see a sensitivity label picker, the same kind of label selector that already exists in Microsoft Teams and SharePoint. This is Engage joining the rest of Microsoft 365. Sensitivity labels for groups and sites have been supported in Teams, SharePoint, and M365 Groups for years. Engage communities, which are built on top of M365 Groups and SharePoint sites, are now part of that ecosystem. How it works Labels come from Purview, not Engage. There is no new admin setting in the Viva Engage admin center to turn this on or off. Your sensitivity labels are configured and published in Microsoft Purview, and those settings now apply to Engage communities the same way they apply to Teams and SharePoint. Labels are synced across all three surfaces. An Engage community's sensitivity label is shared with its linked M365 Group and SharePoint site. When a label is applied to one, it synchronizes across all three. This means your label governance is consistent — not fragmented. Existing communities are not automatically labeled. Communities created before this rollout will remain in an unlabeled state. They won't have a label auto-assigned. Admins can apply labels to existing communities in bulk using existing PowerShell scripts against the linked M365 Groups or SharePoint sites, no new tooling is needed. Applying a label via those surfaces will trigger the sync to Engage. Labeling can be mandatory or optional. Whether users must pick a label when creating a community is controlled by your Purview label policy. In the label policy publishing flow, under "Groups and sites > Settings," there's a checkbox to make site labeling mandatory. If you check it, users will be required to select a label when creating a community. If you don't, the label picker appears but community creation is still allowed without a selection. Default labels are set in Purview. If mandatory labeling is enabled and a user hasn't picked a label, the creation flow pre-populates a default. That default is determined by your label policy settings in Purview — Purview suggests the lowest-priority label with the right scope, but you can configure a different one. On Day 1, before an Engage-specific default is configured, the existing site default label (if set) will pre-populate. Community admins and owners can change labels after creation. This isn't locked to tenant admins. Community admins and owners will be able to update the label via community settings in Viva Engage or through the M365 admin center group listings. ttings. Programmatic community creation still works. If you create communities via the Graph API's /community endpoint, the label won't be set through that call — there's no Graph API support for setting labels directly on communities in this release. However, after creation, you can apply the label via PowerShell targeting the linked M365 Group or SharePoint site, which will sync to Engage. Your existing automation flows won't break; they just need a label-setting step added if you need one. The governance tension we've heard The most substantive concern we've received, and it's a legitimate one, comes from organizations that have configured their Purview label policies to enforce private-only labels for groups and sites. These organizations allowed public Engage communities precisely because Engage wasn't subject to sensitivity label governance. When Engage joins that ecosystem, their Purview policy will apply — and if their policy only permits private-supporting labels, new Engage communities will only be creatable as private communities. We want to be direct about this: Purview sensitivity label policies are tenant-wide and can't be scoped to individual workloads. There is no way to say "apply this policy to Teams and SharePoint but not Engage." Engage communities are built on M365 Groups and SharePoint sites, and they share the same label scope in order to stay in sync. If your organization has strict private-only governance and you need to continue creating public Engage communities, the practical path is: Create a public-supporting sensitivity label (e.g., "General - Internal Communications") Publish it to admins only — not your entire user base — so it doesn't accidentally appear in Teams or SharePoint creation flows for end users Apply this label to Engage communities via the admin center or PowerShell scripts Optionally, publish the label to your entire user base and use automated scripts to monitor Groups and Sites for misuse of that public label and correct them This is a workaround, not an ideal solution. We've heard the feedback clearly: Engage's use case — broad internal communication and knowledge sharing, is fundamentally different from SharePoint or Teams collaboration, and a one-size-fits-all label scope creates real tension. We're tracking this as a design consideration and have raised it with the Purview team. If you want to formally register this feedback, submit a Design Change Request (DCR) with your Microsoft Account team asking for per-workload label scoping support. What sensitivity labels do NOT change Community discoverability. All Engage communities remain discoverable to all users regardless of sensitivity label. Labels don't create "hidden" communities. A private community is visible in search — users just can't read the content without being a member. What users can see in search. Search results are governed by access control lists (ACLs), not sensitivity labels. Users will only see content they have permission to access. Your custom label taxonomy. Labels like "Confidential" or "Highly Confidential" are defined by your organization in Purview. There's no universal label structure — your configuration is yours. Frequently asked questions Can I test this in a staging tenant before it hits production? This rolls out to production tenants starting March 31. There isn't a separate staging path for this feature. We recommend using this window before rollout to review your Purview label policies, identify any communities where label assignment may create issues, and prepare admin and end user documentation. What happens if we have no sensitivity labels configured in Purview at all? If you don't use sensitivity labels for groups and sites, this change will have no impact. Community creation will support the privacy picker as it always has. Will this affect Copilot? Yes, and this is worth thinking through. Verified answers and content in private communities are scoped to members of that community. If your governance pushes more communities to private, that content becomes less accessible to Copilot for org-wide knowledge retrieval. If broad knowledge sharing is a goal, this is a factor to weigh in your label policy decisions. Will there be any visual change for end users? Users creating communities will see a sensitivity label dropdown in the creation flow. If your organization has labels published to users, they'll be able to select from those labels. If mandatory labeling is not enabled, they can leave it blank. If a community has a label, it will be visible in the community header. What to do before March 31 Review your Purview label policies. Specifically check whether you have mandatory labeling enabled for groups and sites, and what default label is configured. This will determine what your users see in community creation. Check for existing communities with label mismatches. If your linked Groups or SharePoint sites already have labels applied, confirm that those labels are ones that make sense for public community use. Prepare your community admins. Let them know the label picker is coming and what they should (or shouldn't) select. Prepare end user guidance if needed. For most organizations this will be low-friction. But if you have a complex label taxonomy or strict governance, proactive communication helps.Monday Masterclass Season 2 – Week 4 Designing Events Employees Remember
Great events don’t just deliver information — they create moments people remember, return to, and build on. In Week 4 of the Viva Engage Monday Masterclass Season 2, we wrapped up the series by focusing on how to design events that drive participation, trust, and momentum before, during, and after the moment. This session brought together product insights, customer examples, and practical guidance to help communicators and community leaders turn events into ongoing engagement engines. If you’ve ever hosted an event that felt successful in the moment — but fizzled right after —or if you had questions on how to drive engagement beyond the event... this session was for you. Why host events in Viva Engage? Instead of treating events as one-off calendar invites, hosting them in Viva Engage creates a single, continuous experience. When you host events within a community, you target the audience for the event and discovery happens across your network. Before the event: Build awareness and anticipation with announcements, pinned posts, and seeded questions. During the event: Centralize participation through questions, discussions, reactions, and upvotes — all in one place. After the event: Keep the conversation alive with recordings, recaps, followups, and searchable knowledge people can return to. This approach helps events support broader goals like leadership visibility, culture building, learning, and community connection — not just attendance. Event formats that fit your goals The session walked through how different event formats support different outcomes, including: Broadcasts Ideal for large, one-to-many moments like town halls or major announcements. Meetings Better suited for learning sessions, office hours, and interactive discussions. Inperson or textonly events Flexible options that still keep the conversation anchored in Engage. Choosing the right format isn’t about feature checklists — it’s about optimizing for the experience you want attendees to have. Before, during, after: designing the full event lifecycle The session emphasized thinking about events as a connected journey, not a single time slot. Before the event Promote early with clear value and calls to action Share teaser posts tied to key themes Seed conversation with openended questions During the event Guide participation clearly Use moderation and upvotes intentionally Keep conversation focused in the event feed After the event Share recordings and highlights Publish a recap that’s skimmable and actionable Continue answering questions and extending the discussion This is where events shift from “done” to durable. Customer spotlight: turning events into learning rhythms We also highlighted how customers are using Viva Engage events to create repeatable learning moments, not just onetime sessions — from biweekly Copilot learning hours to office hours that build steady adoption momentum. The common thread: Events work best when they’re part of a rhythm, not a reaction. Keep learning with the Viva Engage Masterclass This session capped off Season 2 of the Viva Engage Monday Masterclass, which covered: Week 1: Beyond the basics – roles, moderation, and community configuration https://adoption.microsoft.com/en-us/customer-hub/monday-masterclass-your-guide-to-the-viva-engage-essentials/session-7/ Week 2: AI-powered engagement in Viva Engage https://adoption.microsoft.com/en-us/customer-hub/monday-masterclass-your-guide-to-the-viva-engage-essentials/session-8/ Week 3: Campaigns and storytelling https://adoption.microsoft.com/en-us/customer-hub/monday-masterclass-your-guide-to-the-viva-engage-essentials/session-9/ Week 4: Designing events employees remember All session slides and recordings can be found here Broadcast and meetings require Microsoft Teams, available as part of the suite or as a standalone. Learn more: Licensing updates extend access to advanced capabilities in Microsoft Teams and Microsoft Places | Microsoft Community Hub"🤘Join us for the annual Viva Engage Festival, hosted by Swoop Analytics! 🤘
We are thrilled to invite you to the annual Viva Engage Festival, a celebration of our incredible journey together hosted by Swoop! This year's event promises to be bigger and better, featuring inspiring customer stories from the start of adoption to successful launches, engaging leadership sessions, and an exclusive product leadership Q&A. ✨ Why You Can't Miss This Event✨ Customer Stories: Hear firsthand experiences from other customers about their journey with Viva Engage, from initial adoption to successful implementation. Leadership Engagement: Connect with our product leaders and gain insights into the future of Viva Engage. Product Leadership Q&A: Get your questions answered by our product leaders in Ask me Anything interactive sessions. Check out the full agenda here. Networking Opportunities: Meet and network with other customers and industry experts. Recorded Sessions: All sessions will be recorded and shared afterwards, so you won't miss a thing! Here's a look back at the past sessions! 📅 Date: Wednesday, December 4, 2024 🔗 Register Here🔗 APAC EMEA AMER Don't miss out on joining this FREE event hosted by Swoop Analytics that celebrates our customer community, and the amazing progress we've made together. We look forward to seeing you there! The Swoop Benchmarking study is now available. Download it here! The report is also loaded with real-life case study examples so you can learn from the best!
Viva Engage / Yammer Festival Recap 2022
In December 2022, we partnered with SWOOP Analytics to host our 2022 Viva Engage Yammer Community Festival . We curated and designed this event with and for our customers and for you to learn from each other. We’ve broken them up into a few themes, listen to a few or all of them and get ready to take notes!Yammer Customer Best Practice and Brainstorm – Episode one
In case you missed it..... we had a vibrant conversation with Microsoft Yammer MVPs, Amy Dolzine and Melanie Hohertz, and other customers on ways to build engagement in your Yammer networks. This was an interactive discussion with over 45 folks from across the globe.
